Google's Main Focus Will Be Mobile, Not Desktop Search

[Asrokhel]

A majority of Google's users will access the search giant's products via mobile devices in 2013, according to a note to investors from Morgan Stanley which describes three Google executives who presented at the 2012 Open Mobile Summit in San Francisco.

Rikard Steiber, Google?s global marketing director for mobile and social advertising; Francisco Varela, YouTube?s global director of platform partnerships; and Rich Miner, general partner at Google Ventures, told the conference that:

* Google now considers itself a ?mobile first? company.

* In 2013, Steiber believes mobile will be the primary way people access Google.

* Mobile searches have increased 200% to-date in 2012.

* On YouTube: 25% of traffic and 40% of views on now come from mobile devices, a 300% increase in 2012.

* Varela believes total mobile traffic to YouTube may soon surpass 50%, as it has already in Korea.

Google recently admitted that the increased supply of cheap mobile ad inventory is actually a threat to its revenue growth.

http://www.businessi...in-2013-2012-11

[Glassed Silver]

As long as they don't neglect the non-mobile side, I'm okay with that.

Glassed Silver:mac

[thealexweb]

Yahoo announced a few weeks ago it was transitioning to a mobile focused company, not sure how the plan to do it that well almost all their revenue comes from desktop users.

[Phouchg]

Ads on mobile devices are comparatively harder to block/avoid/ignore. It makes sense to go where the money is.

[Growled Member]

^ Someone will figure out a way. They always do.

[Reisen]

As long as it all works well even from PCs it'll be fine.

^ Someone will figure out a way. They always do.

As of now I know you can use Opera Mobile and a url filter list to block ads.

[Phouchg]

^ One can - rooting Android, jailbraking iOS. Hosts file is always there. However, the process is more difficult, presents certain risks and the very act of doing so isn't even legal in some places. So that people won't bother.

[derkim]

^ One can - rooting Android, jailbraking iOS. Hosts file is always there. However, the process is more difficult, presents certain risks and the very act of doing so isn't even legal in some places. So that people won't bother.

the problem with the hostfile is, you have do add every subdomain additional.

[Phouchg]

the problem with the hostfile is, you have do add every subdomain additional.

True. There aren't any more complete solutions, though. DNS cache is a brickwall. Any attacks on this file (say, removing read permissions) and you know you're dealing with malware.

[Glassed Silver]

You can natively block ads on iOS in every browser - no jailbreaking required.

The solution is to fill in some proxy in your network settings.

There's an app on the App Store that basically gives you access to these details.

I didn't install it and I can't vouch for it.

Obviously you don't want to trust that proxy too much, just saying that indeed, there are already ways to do it.

Maybe you can run your own proxy at home, connect to that and make that computer filter the ads. :)

Does anyone know (preferably Mac) software that will filter ads or filter by lists (you could feed it the adblock lists) for such outbound traffic?

Glassed Silver:mac