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Apple Now Owns the Page Turn


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#1 Asrokhel

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Posted 17 November 2012 - 01:13

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The United States Patent and Trademark Office

If you want to know just how broken the patent system is, just look at patent D670,713, filed by Apple and approved this week by the United States Patent Office.

This design patent, titled, “Display screen or portion thereof with animated graphical user interface,” gives Apple the exclusive rights to the page turn in an e-reader application.

Yes, that’s right. Apple now owns the page turn. You know, as when you turn a page with your hand. An “interface” that has been around for hundreds of years in physical form. I swear I’ve seen similar animation in Disney or Warner Brothers cartoons.

(This is where readers are probably checking the URL of this article to make sure it’s The New York Times and not The Onion.)

Apple argued that its patented page turn was unique in that it had a special type of animation other page-turn applications had been unable to create.

The patent comes with three illustrations to explain how the page-turn algorithm works. In Figure 1, the corner of a page can be seen folding over. In Figure 2, the page is turned a little more. I’ll let you guess what Figure 3 shows.

Of course this isn’t the most seemingly obvious patent Apple has been awarded in recent years. The company has also been granted patents for an icon for music (which is a just a musical note), the glass staircase used in the company’s stores – yes, stairs, that people walk up — and for the packaging of its iPhone.

The patent to own the page turn was just one of 38 patents granted to Apple this week. Among the others there was a “Skin tone aware color boost for cameras,” “Location-based categorical information services” and a “Consistent backup of electronic information.”

The page-turn patent was filed in December 2011, but was approved this week. It claims three inventors: Elizabeth Caroline Cranfill, Stephen Lemay and Mikio Inose.

Apple in the past has filed multiple suits against smartphone makers in the United States for infringement of other Apple patents.













http://bits.blogs.ny...-the-page-turn/


#2 Luis Mazza

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Posted 17 November 2012 - 01:18

I hope they get screwed like in the UK. They gotta learn this.

#3 Enron

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Posted 17 November 2012 - 01:25

lol I always hated that page curling stuff anyway. I'll stick to Windows Phone.

#4 Draconian Guppy

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Posted 17 November 2012 - 01:39

lol I always hated that page curling stuff anyway. I'll stick to Windows Phone.

+1 Fake page turning just adds 1-2 seconds worth of nothing.

#5 +Nik L

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Posted 17 November 2012 - 01:43

Skeuomorphic design stands in the way of good UI. The number of times my old boss wanted our catalogue online (on our ecommerce site - searchable, well laid out, easy to browse) as a "like a catalogue, page turning way" was ridiculous. It stops natural online use!

#6 OP Asrokhel

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Posted 17 November 2012 - 01:50

Metro News, and others, should have prior art on this. Check out Metro News:

http://reader.metron...c7-62a403de57df

#7 Lord Method Man

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Posted 17 November 2012 - 02:07

Skeuomorphic design stands in the way of good UI. The number of times my old boss wanted our catalogue online (on our ecommerce site - searchable, well laid out, easy to browse) as a "like a catalogue, page turning way" was ridiculous. It stops natural online use!


Ugh, sounds awful.

#8 Growled

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Posted 17 November 2012 - 03:41

Next up, Apple patents computers.

#9 +virtorio

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Posted 17 November 2012 - 03:47

On one hand, *sigh* for Apple being granted another ridiculous patent.
On the other, if this will make other designers think twice about using that effect then awesome, because it sucks.

#10 +techbeck

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Posted 17 November 2012 - 05:05

I wish Apple would learn how to compete. They never really had to before. For a while they dominated because they were the only thing of the kind at the time. Blackberry really was of no competition and Windows Mobile was pretty much stagnant. Then when Android came out, they had to compete but couldnt so now they resort to suing/patenting every little thing they can to make money instead of innovating which is what made Apple so successful.

But anyway, pretty much the same **** different day.

#11 ArialBlue

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Posted 17 November 2012 - 05:15

When you can't beat them, sue them.

#12 remixedcat

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Posted 17 November 2012 - 07:31

what about those animated children's storybooks???? is apple gonna sue the companies that make those??

#13 Enron

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Posted 17 November 2012 - 13:13

what about those animated children's storybooks???? is apple gonna sue the companies that make those??


What about the books that came with an audio cassette. They haven't patented "turn the page when you hear the chime" yet!

#14 remixedcat

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Posted 17 November 2012 - 13:39

What about the books that came with an audio cassette. They haven't patented "turn the page when you hear the chime" yet!


eeyup those are safe.

#15 Bonfire

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Posted 17 November 2012 - 13:43

Something really needs to be done about the patent system, it has gone far beyond a joke now.