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#1 Asrokhel

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Posted 17 November 2012 - 18:52

Posted Image
Staples' doofus dad.

Microsoft's new Windows 8 operating system -- featuring "live" tiles instead of the folders we're all used to -- is supposed to be simple enough that after a brief period of experimental tapping, clicking and swiping users should be able to figure out how it works.

Staples, however, is assuming the opposite: that many, many customers will be baffled by the new system.

In a set of new commercials from McCann, Staples is offering free Windows 8 Training to anyone who buys a new machine there. The commercial features a doofus dad -- that's you, computer buyer! -- who gets the cold shoulder from his sulky teenage son when he asks for some help with Windows 8. The dad is forced to go to Staples for training.

Staples' commercial is unusual because it basically features one big brand (Staples) asserting that another brand it's in business with (Microsoft) has made a product that's too complicated for customers to understand on their own. That kind of backhanded slam almost never happens in the marketing business.

Here's the spot:

http://www.youtube.com/watch?v=3gmG_R1zq38













http://www.businessi...s-8-ads-2012-11


#2 jakem1

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Posted 17 November 2012 - 18:54

I don't see what the big deal is. It seems sensible for a company to offer a service that might benefit some of their customers.

#3 Scorbing

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Posted 17 November 2012 - 19:34

LOL...LOL...LOL...LOL...

Even Staples realizes how fu...ed up Windows 8 is.....Nice.

#4 +Seahorsepip

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Posted 17 November 2012 - 19:35

lol at the answer of his son xD

#5 Timan

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Posted 17 November 2012 - 21:01

I think that ad is perfect, who hasn't done that to their parents :p

#6 Eric

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Posted 17 November 2012 - 21:03

I'm going to say "no." Seems like a total non-issue to me.

LOL...LOL...LOL...LOL...

Even Staples realizes how fu...ed up Windows 8 is.....Nice.


Staples just wants business. Lord knows they need it.

#7 Co_Co

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Posted 17 November 2012 - 21:06

Ad is fine even funny i might say

#8 Glassed Silver

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Posted 17 November 2012 - 22:05

Ad is not the problem *hint hint*

Smart son by the way... Once you help once, you help for a lifetime... :p

At least my mom's rather intelligent most of the time so the help-desk only works part-time :D
Also, my dad is rather tech savvy, helps things a bit, too. :p

Glassed Silver:mac

#9 +Majesticmerc

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Posted 17 November 2012 - 22:42

This is going to offend someone? Really?

In fairness, people ARE going to need help transitioning to Windows 8, it's a jarring change. It's smart business to take advantage of that and offer help, even if it will be overpriced and underwhelming.

#10 Xilo

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Posted 17 November 2012 - 22:42

This is going to offend someone? Really?

You're always going to offend someone... Sad world we live in.

#11 ozzy76

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Posted 17 November 2012 - 23:00

My initial reaction: the dad seems spineless and lets his son walk all over him. It looks like the son still lives at home (paid by parents), uses internet (paid by parents), most likely uses a cell (paid by parents), eats food (paid by parents) and the son can't answer some computer questions by the parents? I realize it was all in jest , but no parent should have to go back to a retail store for questions when there is a capable person in the house. This applies to any OS (even the abomination we call Windows 8).

#12 Edrick Smith

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Posted 17 November 2012 - 23:18

That article had me all ready for some insulting ad calling the consumer stupid, but I didn't see a damn thing wrong with it. In fact I was more offended by the article than by the ad.

#13 Growled

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Posted 18 November 2012 - 02:14

My initial reaction: the dad seems spineless and lets his son walk all over him. It looks like the son still lives at home (paid by parents), uses internet (paid by parents), most likely uses a cell (paid by parents), eats food (paid by parents) and the son can't answer some computer questions by the parents? I realize it was all in jest , but no parent should have to go back to a retail store for questions when there is a capable person in the house. This applies to any OS (even the abomination we call Windows 8).


It may be sad but I see kids do their parents this way every day.

#14 ArialBlue

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Posted 18 November 2012 - 03:28

Eh. Sensationalist where there is none.

They did get Father/Son relationship correctly.

#15 (Spork)

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Posted 18 November 2012 - 13:00

why would anyone be offended ?