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[quote][color=#252525][font=Helvetica, Arial, sans-serif][size=4]Struggling to get your hands on the elusive [/size][/font][/color][url="http://reviews.cnet.co.uk/mobile-phones/google-nexus-4-review-50009629/"]Nexus 4[/url][color=#252525][font=Helvetica, Arial, sans-serif][size=4] smart phone? LG says that's because it's so popular, citing "huge demand" when CNET UK asked about the phone's gloomy supply situation.[/size][/font][/color][color=#252525][font=Helvetica, Arial, sans-serif][size=4]
The LG-built Nexus 4 went on sale in mid-November, but [url="http://crave.cnet.co.uk/mobiles/google-nexus-4-sold-out-as-fans-race-for-jelly-bean-bargain-50009748/"]sold out in half an hour[/url]. It was briefly back in stock on Tuesday, but by Wednesday morning the 8GB version was [url="http://crave.cnet.co.uk/mobiles/nexus-4-8gb-sold-out-again-wait-time-rises-for-16gb-model-50009910/"]already out of stock again[/url]. I contacted LG with a few inventory-related questions.[/size][/font][/color][color=#252525][font=Helvetica, Arial, sans-serif][size=4]
When asked whether LG knows why Google is running out of Nexus 4 stock, Andy Coughlin, the head of mobile at LG UK, said the phone "had proven extremely popular, and as such retailers have been met with huge demand".[/size][/font][/color][color=#252525][font=Helvetica, Arial, sans-serif][size=4]
"We are working closely with Google to ensure that those who wish to purchase a handset are able to do so," Coughlin added.[/size][/font][/color]
[b] 'Demand via the Play Store has been very high'[/b]
[color=#252525][font=Helvetica, Arial, sans-serif][size=4]
Popularity is one thing, but selling out so quickly has left Android fans who wanted to buy the phone fuming. Perhaps Google didn't buy enough phones?[/size][/font][/color][color=#252525][font=Helvetica, Arial, sans-serif][size=4]
I asked whether LG has agreed with Google the level of Nexus 4 stock that will be sold through the Google Play store, and the amount to be sold through other channels.[/size][/font][/color][color=#252525][font=Helvetica, Arial, sans-serif][size=4]
"As with any sales process, LG supplies product quantities against partners'/customers' (ie retailers, operators etc) forecasts," Coughlin explained, going on to say, "demand via the Play Store has been very high in this instance."[/size][/font][/color][color=#252525][font=Helvetica, Arial, sans-serif][size=4]
To me that suggests Google may have aimed too low when it ordered its early batches of phones -- something LG confirmed happens directly through LG's headquarters in Seoul. Perhaps the Big G didn't expect its new phone to be quite so popular, and forecasted less demand than is actually out there.[/size][/font][/color][color=#252525][font=Helvetica, Arial, sans-serif][size=4]
There are worse problems than being too popular of course, but desperately low supplies have tainted the launch of the otherwise jaw-dropping Nexus 4. Google's

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