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Apple attempts to trademark the LEAF

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#1 Pupik

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Posted 10 December 2012 - 17:58

If you thought Apple patenting the rectangle was a gratuitous abuse of intellectual property, you may be pained to hear that Apple has now applied to trademark a leaf.
Specifically, Apple wants to protect the leaf on its company logo. Apple applied for to the European Trademark Registry on 3 December, with the help of London lawyers from Edwards Wildman.

http://www.theregist...emark_the_leaf/

The title is for teh lolz


#2 Charisma

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Posted 10 December 2012 - 18:01

Oh ffs. Someone put Apple in time-out, please.

#3 XerXis

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Posted 10 December 2012 - 18:03

I'm far from an apple supporter, but first of all there is a big difference between trade marking and pattenting and secondly, they are trademarking that very specific leaf. Not all kind of leafs.

#4 OP Pupik

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Posted 10 December 2012 - 18:14

I'm far from an apple supporter, but first of all there is a big difference between trade marking and pattenting and secondly, they are trademarking that very specific leaf. Not all kind of leafs.

Alright, edited the title. It was a bit of a bad attempt at a joke anyway (on how most comments on neowin are based on the title alone).

#5 Astra.Xtreme

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Posted 10 December 2012 - 18:19

Err... what's wrong with this? What do you think the point of trademarking is?
This is no different than Nike, Microsoft, Intel, etc having trademarks on their logos.

Seems like some people get instantly butt-hurt as soon as the word "Apple" is brought up. :no:

#6 Sadelwo

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Posted 10 December 2012 - 18:21

If you turn the leaf completely horizontal it resembles an eye. Does that mean every mammal, bird, reptile etc will be infringing? :laugh:

#7 OP Pupik

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Posted 10 December 2012 - 18:23

Err... what's wrong with this? What do you think the point of trademarking is?
This is no different than Nike, Microsoft, Intel, etc having trademarks on their logos.

Seems like some people get instantly butt-hurt as soon as the word "Apple" is brought up. :no:

Actually, there's a big difference. Apple trademarking a part of their logo.

#8 Cheatyface

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Posted 10 December 2012 - 18:24

they are trademarking that very specific leaf. Not all kind of leafs.


This has *NEVER* stopped Apple from going after any uses of any apples in logos and all they have is a specific design trademarked for that, too.

#9 Astra.Xtreme

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Posted 10 December 2012 - 18:50

Actually, there's a big difference. Apple trademarking a part of their logo.


So? There's nothing wrong with a company trademarking their logo, all parts included...

#10 hooko22

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Posted 10 December 2012 - 19:32

Err... what's wrong with this? What do you think the point of trademarking is?
This is no different than Nike, Microsoft, Intel, etc having trademarks on their logos.

Seems like some people get instantly butt-hurt as soon as the word "Apple" is brought up. :no:


You got an apple on your nose!

#11 .Neo

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Posted 10 December 2012 - 20:50

Here's another incredible story: A company trademarking the word "windows"!!!!!1!!!11!!!111!!

#12 MightyJordan

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Posted 10 December 2012 - 22:39

When I saw the title, I thought Apple were trying to trademark the Nissan LEAF. This seems just as ridiculous though.

#13 Growled

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Posted 10 December 2012 - 22:49

Apple, really? Sigh.

#14 nohone

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Posted 10 December 2012 - 23:29

So? There's nothing wrong with a company trademarking their logo, all parts included...


No one should object to Apple trademarking their logo, but trademarking individual parts is questionable. After all, Microsoft's new logo is 4 squares, followed by their name.

Posted Image

Would you object to them trademarking each of the squares individually, and also the letters M, i, c, and so on?

#15 Richteralan

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Posted 11 December 2012 - 02:37

So? There's nothing wrong with a company trademarking their logo, all parts included...

Exactly. Trademark the complete logo, not part of it.