Jump to content



Photo

9 Beer brands on the decline

usa full-calorie beer budweiser miller michelob

  • Please log in to reply
35 replies to this topic

#1 Hum

Hum

    totally wAcKed

  • 62,917 posts
  • Joined: 05-October 03
  • Location: Odder Space
  • OS: Windows XP, 7

Posted 10 December 2012 - 18:45

After three years of declining sales, shipments of domestically sold beer are up by more than 1% in the United States this year. Sales of light beer and specialty beer, such as Budweiser Light Platinum, Shock Top, and Blue Moon, have been the driving force in the resurgence of U.S. breweries.

While sales of specialty, craft, and small-market beers have improved dramatically, many of the traditional, full-calorie beers that were once the staples of most breweries have fallen behind. In the five years ending in 2011, sales of Budweiser, which was once the top-selling beer in the country for years, have fallen by 7 million barrels. Sales of Michelob are down more than 70%. Based on data provided by Beer Marketer’s INSIGHTS, 24/7 Wall St. reviewed the nine large — or once-large — beer brands with a five-year decline in sales of 30% or more.

While regular, full-calorie beer was once the mainstream, now light has become the primary beer of choice. Budweiser, once by far the most popular beer, has now fallen to third place in domestic sales, with 17.2 million barrels shipped in 2011, compared to Coors Light’s 17.4 million. The U.S. beer leader is, by a long shot, Bud Light, with 39.15 million barrels sold last year.

9. Milwaukee’s Best Light
> Sales loss (2006-2011): 35.5%

8. Miller High Life Light
> Sales loss (2006-2011): 37.6%

7. Amstel Light
> Sales loss (2006-2011): 47.7%

6. Miller Genuine Draft
> Sales loss (2006-2011): 52.3%

5. Old Milwaukee
> Sales loss (2006-2011): 52.8%

4. Milwaukee’s Best
> Sales loss (2006-2011): 57.1%

3. Budweiser Select
> Sales loss (2006-2011): 60.8%

2. Michelob Light
> Sales loss (2006-2011): 66.3%

1. Michelob
> Sales loss (2006-2011): 72.0%

more


#2 LUTZIFER

LUTZIFER

    Resident Evil

  • 2,669 posts
  • Joined: 09-January 02
  • Location: Vancouver Island, BC CANADA
  • OS: Windows 8.1 Pro
  • Phone: Google Nexus 4

Posted 10 December 2012 - 18:48

Oh well... I'm sure they all taste like ****.

#3 ahhell

ahhell

    Neowinian Senior

  • 8,896 posts
  • Joined: 30-June 03
  • Location: Winnipeg - coldest place on Earth - yeah

Posted 10 December 2012 - 18:50

MGD isn't horrible.
The rest of those are diluted pee.

#4 Astra.Xtreme

Astra.Xtreme

    Electrical Engineer

  • 8,208 posts
  • Joined: 02-January 04
  • Location: Milwaukee, WI

Posted 10 December 2012 - 18:55

This country has been transitioning to more favor micro-breweries.
The stuff on the list is more for drinking at sporting events, or getting hammered on for cheap in college.

A 6-pack of Miller or Bud is only a dollar or two cheaper than a high quality micro-brew that has flavor, so it's kind of a no-brainer. I'd rather pay the extra for quality, and I'm sure many people feel the same way.

#5 notuptome2004

notuptome2004

    Neowinian Senior

  • 5,268 posts
  • Joined: 06-October 04

Posted 10 December 2012 - 19:02

Oh well... I'm sure they all taste like ****.



yes they do taste like that because they are water down **** Beer . now if you want a good Brew you go get a nice Outmeal stout or just a stout something great a nice dark beer works for me always they are so good i have tried many of them.


currently i am drinking this one

Posted Image oh yea not to bad Shock Top End of the World Midnight Wheat is an unfiltered wheat ale brewed with midnight wheat, chocolate malt, chilies and other spices. This limited edition 6% ABV ale has a dark, rich color and delivers an indulgent flavor and sessionability, making it the perfect beer to celebrate the end of the world.

#6 +Nik L

Nik L

    Where's my pants?

  • 34,165 posts
  • Joined: 14-January 03

Posted 10 December 2012 - 19:04

And to be fair, they have been marketed less and less, while other brands have been marketed more. Wow - shocking!

#7 threetonesun

threetonesun

    Neowinian Senior

  • 11,943 posts
  • Joined: 26-February 02

Posted 10 December 2012 - 19:32

Right, you hardly ever even see Budweiser ads anymore... they're all for Bud Light. Probably because most of the Budweiser drinkers are in retirement homes these days.

#8 DocM

DocM

    Neowinian Senior

  • 17,893 posts
  • Joined: 31-July 10
  • Location: Michigan

Posted 10 December 2012 - 23:12

What's popular in these parts are local microbrews, Sam Adams specialty brews and Mexican beers.

#9 Anibal P

Anibal P

    Neowinian

  • 4,289 posts
  • Joined: 11-June 02
  • Location: Waterbury CT
  • OS: Win 8.1
  • Phone: Android

Posted 10 December 2012 - 23:21

If I buy beer I've been getting microbrews from Vermont, if on sale it's usually cheaper than most other "normal" brands

#10 Growled

Growled

    Neowinian Senior

  • 41,508 posts
  • Joined: 17-December 08
  • Location: USA

Posted 10 December 2012 - 23:24

I can see why those beers lost sales. They all taste terrible.

#11 Pam14160

Pam14160

    Lee

  • 2,314 posts
  • Joined: 12-November 07
  • Location: Idaho

Posted 10 December 2012 - 23:38

After three and a half years in Veit Nam it took me almost thirty years to even think about drinking beer. The beer would set out in that hot jungle climax and cook for several months before we even got a bottle of it. . . :angry:

#12 Dot Matrix

Dot Matrix

    Neowinian Senior

  • 10,939 posts
  • Joined: 14-November 11
  • Location: Upstate New York
  • OS: Windows 8.1
  • Phone: Nokia Lumia 920

Posted 10 December 2012 - 23:41

9. Water
8. Water
7. Sewer Water
6. Water
5. Water
4. Water
3. Water
2. Water
1. Toilet Water

#13 +giantsnyy

giantsnyy

    Neowinian

  • 1,064 posts
  • Joined: 21-January 02

Posted 10 December 2012 - 23:47

9. Water
8. Water
7. Sewer Water
6. Water
5. Water
4. Water
3. Water
2. Water
1. Toilet Water


Couldn't said it better myself.

#14 Buttus

Buttus

    Neowinian Senior

  • 3,333 posts
  • Joined: 07-September 05

Posted 10 December 2012 - 23:55

good, get rid of the industrial brews! i'll stick with my Dogfish head thank you very much!

#15 Dot Matrix

Dot Matrix

    Neowinian Senior

  • 10,939 posts
  • Joined: 14-November 11
  • Location: Upstate New York
  • OS: Windows 8.1
  • Phone: Nokia Lumia 920

Posted 10 December 2012 - 23:58

Troegs. :wub: