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After three years of declining sales, shipments of domestically sold beer are up by more than 1% in the United States this year. Sales of light beer and specialty beer, such as Budweiser Light Platinum, Shock Top, and Blue Moon, have been the driving force in the resurgence of U.S. breweries.

While sales of specialty, craft, and small-market beers have improved dramatically, many of the traditional, full-calorie beers that were once the staples of most breweries have fallen behind. In the five years ending in 2011, sales of Budweiser, which was once the top-selling beer in the country for years, have fallen by 7 million barrels. Sales of Michelob are down more than 70%. Based on data provided by Beer Marketer?s INSIGHTS, 24/7 Wall St. reviewed the nine large ? or once-large ? beer brands with a five-year decline in sales of 30% or more.

While regular, full-calorie beer was once the mainstream, now light has become the primary beer of choice. Budweiser, once by far the most popular beer, has now fallen to third place in domestic sales, with 17.2 million barrels shipped in 2011, compared to Coors Light?s 17.4 million. The U.S. beer leader is, by a long shot, Bud Light, with 39.15 million barrels sold last year.

9. Milwaukee?s Best Light

> Sales loss (2006-2011): 35.5%

8. Miller High Life Light

> Sales loss (2006-2011): 37.6%

7. Amstel Light

> Sales loss (2006-2011): 47.7%

6. Miller Genuine Draft

> Sales loss (2006-2011): 52.3%

5. Old Milwaukee

> Sales loss (2006-2011): 52.8%

4. Milwaukee?s Best

> Sales loss (2006-2011): 57.1%

3. Budweiser Select

> Sales loss (2006-2011): 60.8%

2. Michelob Light

> Sales loss (2006-2011): 66.3%

1. Michelob

> Sales loss (2006-2011): 72.0%

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Oh well... I'm sure they all taste like ****.

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MGD isn't horrible.

The rest of those are diluted pee.

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This country has been transitioning to more favor micro-breweries.

The stuff on the list is more for drinking at sporting events, or getting hammered on for cheap in college.

A 6-pack of Miller or Bud is only a dollar or two cheaper than a high quality micro-brew that has flavor, so it's kind of a no-brainer. I'd rather pay the extra for quality, and I'm sure many people feel the same way.

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Oh well... I'm sure they all taste like ****.

yes they do taste like that because they are water down **** Beer . now if you want a good Brew you go get a nice Outmeal stout or just a stout something great a nice dark beer works for me always they are so good i have tried many of them.

currently i am drinking this one

EOW_beer_glass_large2.png oh yea not to bad Shock Top End of the World Midnight Wheat is an unfiltered wheat ale brewed with midnight wheat, chocolate malt, chilies and other spices. This limited edition 6% ABV ale has a dark, rich color and delivers an indulgent flavor and sessionability, making it the perfect beer to celebrate the end of the world.

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And to be fair, they have been marketed less and less, while other brands have been marketed more. Wow - shocking!

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Right, you hardly ever even see Budweiser ads anymore... they're all for Bud Light. Probably because most of the Budweiser drinkers are in retirement homes these days.

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What's popular in these parts are local microbrews, Sam Adams specialty brews and Mexican beers.

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If I buy beer I've been getting microbrews from Vermont, if on sale it's usually cheaper than most other "normal" brands

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I can see why those beers lost sales. They all taste terrible.

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After three and a half years in Veit Nam it took me almost thirty years to even think about drinking beer. The beer would set out in that hot jungle climax and cook for several months before we even got a bottle of it. . . :angry:

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9. Water

8. Water

7. Sewer Water

6. Water

5. Water

4. Water

3. Water

2. Water

1. Toilet Water

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9. Water

8. Water

7. Sewer Water

6. Water

5. Water

4. Water

3. Water

2. Water

1. Toilet Water

Couldn't said it better myself.

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good, get rid of the industrial brews! i'll stick with my Dogfish head thank you very much!

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Troegs. :wub:

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I'm not a beer drinker, but being German my presence in this thread is relevant - if not mandatory even - regardless.

Cheers!

Glassed Silver:mac

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im still shocked at the number of people that drink bud light. why bother? imo, if youre going to drink a beer, drink something of quality - and stop supporting the gigantic conglomerates.

now, im def. not a beer snob, and definitely wont turn down a free domestic. :p

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If you want decent beer, you've gotta go for either German, Dutch or proper British beer (bitter). Not gnat's pee beer (which we call "lager").

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After three years of declining sales, shipments of domestically sold beer are up by more than 1% in the United States this year. Sales of light beer and specialty beer, such as Budweiser Light Platinum, Shock Top, and Blue Moon, have been the driving force in the resurgence of U.S. breweries.

While sales of specialty, craft, and small-market beers have improved dramatically, many of the traditional, full-calorie beers that were once the staples of most breweries have fallen behind. In the five years ending in 2011, sales of Budweiser, which was once the top-selling beer in the country for years, have fallen by 7 million barrels. Sales of Michelob are down more than 70%. Based on data provided by Beer Marketer?s INSIGHTS, 24/7 Wall St. reviewed the nine large ? or once-large ? beer brands with a five-year decline in sales of 30% or more.

While regular, full-calorie beer was once the mainstream, now light has become the primary beer of choice. Budweiser, once by far the most popular beer, has now fallen to third place in domestic sales, with 17.2 million barrels shipped in 2011, compared to Coors Light?s 17.4 million. The U.S. beer leader is, by a long shot, Bud Light, with 39.15 million barrels sold last year.

9. Milwaukee?s Best Light

> Sales loss (2006-2011): 35.5%

8. Miller High Life Light

> Sales loss (2006-2011): 37.6%

7. Amstel Light

> Sales loss (2006-2011): 47.7%

6. Miller Genuine Draft

> Sales loss (2006-2011): 52.3%

5. Old Milwaukee

> Sales loss (2006-2011): 52.8%

4. Milwaukee?s Best

> Sales loss (2006-2011): 57.1%

3. Budweiser Select

> Sales loss (2006-2011): 60.8%

2. Michelob Light

> Sales loss (2006-2011): 66.3%

1. Michelob

> Sales loss (2006-2011): 72.0%

more

You scared me there for a minute. Thought maybe Rolling Rock was going to be posted there. Glad it isn't.

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You scared me there for a minute. Thought maybe Rolling Rock was going to be posted there. Glad it isn't.

Rolling Rock is #10 :p

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Rolling Rock is #10 :p

It better not be. I'll declare war!!! ;)

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A nice white Belgian beer...

A nice crisp Thai beer...

Nom

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If you're ever in the Detroit area -

Dragonmead: Dragonslayer Altbisr, Lancelot's Cream Ale or?Final Absolution Belgian Style Trippel. Gimme Dragonslayer!

Woodward Ave. Brewers:?Detroit Maiden IPA, Hefty-Weizen or Vanilla Porter. Detroit Maiden is my choice.

Bastone Brewery: multiple Belgian style beers made with Belgian yeasts. I like Witface.

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