9 Beer brands on the decline

By Hum
in Real World News

 Share

Recommended Posts

Grand Master

Hum

Posted
Posted

After three years of declining sales, shipments of domestically sold beer are up by more than 1% in the United States this year. Sales of light beer and specialty beer, such as Budweiser Light Platinum, Shock Top, and Blue Moon, have been the driving force in the resurgence of U.S. breweries.

While sales of specialty, craft, and small-market beers have improved dramatically, many of the traditional, full-calorie beers that were once the staples of most breweries have fallen behind. In the five years ending in 2011, sales of Budweiser, which was once the top-selling beer in the country for years, have fallen by 7 million barrels. Sales of Michelob are down more than 70%. Based on data provided by Beer Marketer?s INSIGHTS, 24/7 Wall St. reviewed the nine large ? or once-large ? beer brands with a five-year decline in sales of 30% or more.

While regular, full-calorie beer was once the mainstream, now light has become the primary beer of choice. Budweiser, once by far the most popular beer, has now fallen to third place in domestic sales, with 17.2 million barrels shipped in 2011, compared to Coors Light?s 17.4 million. The U.S. beer leader is, by a long shot, Bud Light, with 39.15 million barrels sold last year.

9. Milwaukee?s Best Light

> Sales loss (2006-2011): 35.5%

8. Miller High Life Light

> Sales loss (2006-2011): 37.6%

7. Amstel Light

> Sales loss (2006-2011): 47.7%

6. Miller Genuine Draft

> Sales loss (2006-2011): 52.3%

5. Old Milwaukee

> Sales loss (2006-2011): 52.8%

4. Milwaukee?s Best

> Sales loss (2006-2011): 57.1%

3. Budweiser Select

> Sales loss (2006-2011): 60.8%

2. Michelob Light

> Sales loss (2006-2011): 66.3%

1. Michelob

> Sales loss (2006-2011): 72.0%

more

Link to comment
https://www.neowin.net/forum/topic/1124876-9-beer-brands-on-the-decline/
Share on other sites
Grand Master

Astra.Xtreme

Posted
Posted

This country has been transitioning to more favor micro-breweries.

The stuff on the list is more for drinking at sporting events, or getting hammered on for cheap in college.

A 6-pack of Miller or Bud is only a dollar or two cheaper than a high quality micro-brew that has flavor, so it's kind of a no-brainer. I'd rather pay the extra for quality, and I'm sure many people feel the same way.

Grand Master

notuptome2004

Posted
Posted

Oh well... I'm sure they all taste like ****.

yes they do taste like that because they are water down **** Beer . now if you want a good Brew you go get a nice Outmeal stout or just a stout something great a nice dark beer works for me always they are so good i have tried many of them.

currently i am drinking this one

EOW_beer_glass_large2.png oh yea not to bad Shock Top End of the World Midnight Wheat is an unfiltered wheat ale brewed with midnight wheat, chocolate malt, chilies and other spices. This limited edition 6% ABV ale has a dark, rich color and delivers an indulgent flavor and sessionability, making it the perfect beer to celebrate the end of the world.

Mentor

Pam14160

Posted
Posted

After three and a half years in Veit Nam it took me almost thirty years to even think about drinking beer. The beer would set out in that hot jungle climax and cook for several months before we even got a bottle of it. . . :angry:

Grand Master

Glassed Silver

Posted
Posted

I'm not a beer drinker, but being German my presence in this thread is relevant - if not mandatory even - regardless.

Cheers!

Glassed Silver:mac

  • spikey_richie
  • Like 1
Grand Master

Jason S. Global Moderator

Posted
  • Global Moderator
Posted

im still shocked at the number of people that drink bud light. why bother? imo, if youre going to drink a beer, drink something of quality - and stop supporting the gigantic conglomerates.

now, im def. not a beer snob, and definitely wont turn down a free domestic. :p

Grand Master

Nothing Here

Posted
Posted

After three years of declining sales, shipments of domestically sold beer are up by more than 1% in the United States this year. Sales of light beer and specialty beer, such as Budweiser Light Platinum, Shock Top, and Blue Moon, have been the driving force in the resurgence of U.S. breweries.

While sales of specialty, craft, and small-market beers have improved dramatically, many of the traditional, full-calorie beers that were once the staples of most breweries have fallen behind. In the five years ending in 2011, sales of Budweiser, which was once the top-selling beer in the country for years, have fallen by 7 million barrels. Sales of Michelob are down more than 70%. Based on data provided by Beer Marketer?s INSIGHTS, 24/7 Wall St. reviewed the nine large ? or once-large ? beer brands with a five-year decline in sales of 30% or more.

While regular, full-calorie beer was once the mainstream, now light has become the primary beer of choice. Budweiser, once by far the most popular beer, has now fallen to third place in domestic sales, with 17.2 million barrels shipped in 2011, compared to Coors Light?s 17.4 million. The U.S. beer leader is, by a long shot, Bud Light, with 39.15 million barrels sold last year.

9. Milwaukee?s Best Light

> Sales loss (2006-2011): 35.5%

8. Miller High Life Light

> Sales loss (2006-2011): 37.6%

7. Amstel Light

> Sales loss (2006-2011): 47.7%

6. Miller Genuine Draft

> Sales loss (2006-2011): 52.3%

5. Old Milwaukee

> Sales loss (2006-2011): 52.8%

4. Milwaukee?s Best

> Sales loss (2006-2011): 57.1%

3. Budweiser Select

> Sales loss (2006-2011): 60.8%

2. Michelob Light

> Sales loss (2006-2011): 66.3%

1. Michelob

> Sales loss (2006-2011): 72.0%

more

You scared me there for a minute. Thought maybe Rolling Rock was going to be posted there. Glad it isn't.

Grand Master

DocM

Posted
Posted

If you're ever in the Detroit area -

Dragonmead: Dragonslayer Altbisr, Lancelot's Cream Ale or?Final Absolution Belgian Style Trippel. Gimme Dragonslayer!

Woodward Ave. Brewers:?Detroit Maiden IPA, Hefty-Weizen or Vanilla Porter. Detroit Maiden is my choice.

Bastone Brewery: multiple Belgian style beers made with Belgian yeasts. I like Witface.

This topic is now closed to further replies.
 Share
Go to topic listing

  • Posts

    • Politically funny images of the World

      By +Edouard · Posted

    • Anyone Here With Turbo Pascal Experience?

      By Almohandis · Posted

      Turbo Pascal was my first real programming experience more than 30 years ago at university. I mostly taught myself from the included examples and help documentation, because the university only taught the basic syntax and philosophy of Pascal, without going deeply into Turbo Pascal’s advanced features. I still remember when I discovered that I could embed assembly language directly into Pascal code, call BIOS functions, manipulate screen memory, use mouse interrupts, and control peripherals from my programs. That opened huge doors for me. Programming back then felt really fun, direct, and close to the machine. What I loved about Pascal was its readability and the almost instant compile time. Turbo Pascal was an amazing environment, but unfortunately Turbo Pascal for Windows 3 did not feel like it fully carried that legacy forward. Later, Delphi got things back on the right track after the messy transition to TP for Windows. Sadly, Delphi suffered from years of uncertainty as it moved from Borland to CodeGear and then to Embarcadero. That instability made many developers lose confidence in it, even though Delphi itself remained a powerful and productive tool. I still work with Delphi from time to time, but I definitely miss the old days of Turbo Pascal.
    • Qualcomm reportedly in talks to build custom video chips for TikTok parent ByteDance

      By spaceship9876 · Posted

      I hope this encodes in to AV1 or AV2 as currently tiktok uses h265 and h264.
    • Qualcomm reportedly in talks to build custom video chips for TikTok parent ByteDance

      By Karthik Mudaliar · Posted

      Qualcomm reportedly in talks to build custom video chips for TikTok parent ByteDance by Karthik Mudaliar Qualcomm is reportedly in advanced discussions to provide custom chip-design services to Chinese tech giant ByteDance, the same company behind TikTok. According to a report from Reuters, Qualcomm could be involved in designing custom silicon tailored for ByteDance's massive data-center workloads. If it goes through, the deal would make ByteDance one of Qualcomm's early anchor customers for its fastly growing custom chip-design division, For years, Qualcomm was the king of making smartphone processors and modems. The company has also been moving into the PC ecosystem and other formats such as on-device AI for Android XR headsets. However, this particular deal is about Qualcomm's custom Application-Specific Integrated Circuits (ASICs). For a platform like TikTok, ByteDance needs hardware that can help it ingest, process, and serve billions of short-form videos daily. Generalised hardware is no longer the most cost-effective and efficient route, which is why ByteDance is trying to develop custom Video Processing Units (VPUs). VPUs designed specifically for ByteDance’s algorithmic needs could drastically reduce data-center power consumption and improve encoding speeds at an unprecedented scale. The underlying tech behind these processors is actually from Qualcomm's recent acquisition of AlphaWave Semi, a high-speed connectivity specialist company. By combining AlphaWave’s high-bandwidth IP with Qualcomm’s architectural expertise, the company could begin mass production by the end of 2026, if the talks go through. All this also comes at a time when U.S.-China tech relations have dwindled. Escalating trade frictions between Washington and Beijing have severely impacted the export of high-end AI chips from U.S. firms like Nvidia, AMD, and Lam Research. Yet, the Qualcomm-ByteDance discussions show that U.S. tech companies are still actively seeking growth avenues and are open to doing business with China, where regulators still permit. Reuters notes that the outcome of this deal could be uncertain, and ByteDance might also seek partners other than Qualcomm. via Reuters | Image via DepositPhotos.com
    • Creative Sound Blaster AE-X PCIe review: your headphones will love it

      By Jaybonaut · Posted

      Same.

  • Recent Achievements

    • One Year In
      OHI Accounting earned a badge
      One Year In
    • First Post
      Almohandis earned a badge
      First Post
    • Rookie
      DaviKar went up a rank
      Rookie
    • Dedicated
      HidekoYamamoto94 earned a badge
      Dedicated
    • One Month Later
      timbobit earned a badge
      One Month Later

  • Popular Contributors

    1. 1
      +primortal
      461
    2. 2
      +Edouard
      169
    3. 3
      PsYcHoKiLLa
      119
    4. 4
      Michael Scrip
      82
    5. 5
      Xenon
      69
    Show More

  • Tell a friend

    Love Neowin? Tell a friend!