9 Beer brands on the decline

By Hum
in Real World News

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Grand Master

Hum

Posted
Posted

After three years of declining sales, shipments of domestically sold beer are up by more than 1% in the United States this year. Sales of light beer and specialty beer, such as Budweiser Light Platinum, Shock Top, and Blue Moon, have been the driving force in the resurgence of U.S. breweries.

While sales of specialty, craft, and small-market beers have improved dramatically, many of the traditional, full-calorie beers that were once the staples of most breweries have fallen behind. In the five years ending in 2011, sales of Budweiser, which was once the top-selling beer in the country for years, have fallen by 7 million barrels. Sales of Michelob are down more than 70%. Based on data provided by Beer Marketer?s INSIGHTS, 24/7 Wall St. reviewed the nine large ? or once-large ? beer brands with a five-year decline in sales of 30% or more.

While regular, full-calorie beer was once the mainstream, now light has become the primary beer of choice. Budweiser, once by far the most popular beer, has now fallen to third place in domestic sales, with 17.2 million barrels shipped in 2011, compared to Coors Light?s 17.4 million. The U.S. beer leader is, by a long shot, Bud Light, with 39.15 million barrels sold last year.

9. Milwaukee?s Best Light

> Sales loss (2006-2011): 35.5%

8. Miller High Life Light

> Sales loss (2006-2011): 37.6%

7. Amstel Light

> Sales loss (2006-2011): 47.7%

6. Miller Genuine Draft

> Sales loss (2006-2011): 52.3%

5. Old Milwaukee

> Sales loss (2006-2011): 52.8%

4. Milwaukee?s Best

> Sales loss (2006-2011): 57.1%

3. Budweiser Select

> Sales loss (2006-2011): 60.8%

2. Michelob Light

> Sales loss (2006-2011): 66.3%

1. Michelob

> Sales loss (2006-2011): 72.0%

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Grand Master

Astra.Xtreme

Posted
Posted

This country has been transitioning to more favor micro-breweries.

The stuff on the list is more for drinking at sporting events, or getting hammered on for cheap in college.

A 6-pack of Miller or Bud is only a dollar or two cheaper than a high quality micro-brew that has flavor, so it's kind of a no-brainer. I'd rather pay the extra for quality, and I'm sure many people feel the same way.

  • Stoffel, Spartan Erik, Obi-Wan Kenobi and 1 other
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Grand Master

notuptome2004

Posted
Posted

Oh well... I'm sure they all taste like ****.

yes they do taste like that because they are water down **** Beer . now if you want a good Brew you go get a nice Outmeal stout or just a stout something great a nice dark beer works for me always they are so good i have tried many of them.

currently i am drinking this one

EOW_beer_glass_large2.png oh yea not to bad Shock Top End of the World Midnight Wheat is an unfiltered wheat ale brewed with midnight wheat, chocolate malt, chilies and other spices. This limited edition 6% ABV ale has a dark, rich color and delivers an indulgent flavor and sessionability, making it the perfect beer to celebrate the end of the world.

Mentor

Pam14160

Posted
Posted

After three and a half years in Veit Nam it took me almost thirty years to even think about drinking beer. The beer would set out in that hot jungle climax and cook for several months before we even got a bottle of it. . . :angry:

Grand Master

Glassed Silver

Posted
Posted

I'm not a beer drinker, but being German my presence in this thread is relevant - if not mandatory even - regardless.

Cheers!

Glassed Silver:mac

  • spikey_richie
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Grand Master

Jason S. Global Moderator

Posted
  • Global Moderator
Posted

im still shocked at the number of people that drink bud light. why bother? imo, if youre going to drink a beer, drink something of quality - and stop supporting the gigantic conglomerates.

now, im def. not a beer snob, and definitely wont turn down a free domestic. :p

Grand Master

Nothing Here

Posted
Posted

After three years of declining sales, shipments of domestically sold beer are up by more than 1% in the United States this year. Sales of light beer and specialty beer, such as Budweiser Light Platinum, Shock Top, and Blue Moon, have been the driving force in the resurgence of U.S. breweries.

While sales of specialty, craft, and small-market beers have improved dramatically, many of the traditional, full-calorie beers that were once the staples of most breweries have fallen behind. In the five years ending in 2011, sales of Budweiser, which was once the top-selling beer in the country for years, have fallen by 7 million barrels. Sales of Michelob are down more than 70%. Based on data provided by Beer Marketer?s INSIGHTS, 24/7 Wall St. reviewed the nine large ? or once-large ? beer brands with a five-year decline in sales of 30% or more.

While regular, full-calorie beer was once the mainstream, now light has become the primary beer of choice. Budweiser, once by far the most popular beer, has now fallen to third place in domestic sales, with 17.2 million barrels shipped in 2011, compared to Coors Light?s 17.4 million. The U.S. beer leader is, by a long shot, Bud Light, with 39.15 million barrels sold last year.

9. Milwaukee?s Best Light

> Sales loss (2006-2011): 35.5%

8. Miller High Life Light

> Sales loss (2006-2011): 37.6%

7. Amstel Light

> Sales loss (2006-2011): 47.7%

6. Miller Genuine Draft

> Sales loss (2006-2011): 52.3%

5. Old Milwaukee

> Sales loss (2006-2011): 52.8%

4. Milwaukee?s Best

> Sales loss (2006-2011): 57.1%

3. Budweiser Select

> Sales loss (2006-2011): 60.8%

2. Michelob Light

> Sales loss (2006-2011): 66.3%

1. Michelob

> Sales loss (2006-2011): 72.0%

more

You scared me there for a minute. Thought maybe Rolling Rock was going to be posted there. Glad it isn't.

Grand Master

DocM

Posted
Posted

If you're ever in the Detroit area -

Dragonmead: Dragonslayer Altbisr, Lancelot's Cream Ale or?Final Absolution Belgian Style Trippel. Gimme Dragonslayer!

Woodward Ave. Brewers:?Detroit Maiden IPA, Hefty-Weizen or Vanilla Porter. Detroit Maiden is my choice.

Bastone Brewery: multiple Belgian style beers made with Belgian yeasts. I like Witface.

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