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Microsoft NeXtBox - What I would do to make the NeXtBox a success


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#1 Yogurtmaster

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Posted 17 December 2012 - 08:12

The NeXtBox is due out in November 2013 and we should start hearing things before E3 2013.
Since that is going to be a little while, I thought up a simple list that I put together to see if I could think of ways to
get people to upgrade from their 360's.

If you have other ideas or better ideas go ahead and add them to this thread.

1) Allow free online game-play out of the box for everyone
2) Spend the money and get Black Ops 3 exclusive for November 2013 for the NeXtBox (3-6 month exclusive)
3) Sell the console (optional) for $250 with a 2 year contract (like a cellphone) and offer MMO/Movies/Music price per month or yearly price for a discount
4) Enable for the NeXtBox to be able record live TV or other sources and use it as a Tivo
5) Sell it in China and India instead of Japan (The console with digital downloads to combat piracy)
6) Spend $700 million in brand marketing before November 2013
7) Offer experiences that you can't get anywhere else (Show people what they are really missing out on)
8) Bundle it with a true next generation experience
9) Offer it on daytime TV shows and really get the word out
10) Make sure people know it's a brand new console and not just an upgrade like Kinect (however, offer full backward compatibility with the Xbox 360)
11) Social media per game (more integration with social media and gaming or movies/music)


#2 Aheer.R.S.

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Posted 17 December 2012 - 08:14

12) Put a Sony label on it :p

#3 OP Yogurtmaster

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Posted 17 December 2012 - 08:19

12) Put a Sony label on it :p


That only works in some small countries in Europe. ;-p

In all seriousness I hope Sony's Orbis does well because right now Sony is seriously in the red and in Junk Bond status and there is some information going on that they are not going to have a powerful next generation system. We will see in a few months.

#4 Aheer.R.S.

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Posted 17 December 2012 - 08:25

Sony's too big and has too many fingers in different pies, for this to be a breaker, historically, they only make changes if a product fails terribly, and sometimes not even then, but yes, I'm hoping they are going to continue with gaming, and hope it becomes profitable for them, so they continue doing so.
The alternative is a monopoly specially if lets say, Nintendo was to back out of gaming and go the way of Atari or Sega......

#5 Crisp

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Posted 17 December 2012 - 08:37

2) Spend the money and get Black Ops 3 exclusive for November 2013 for the NeXtBox (3-6 month exclusive)


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#6 TheLegendOfMart

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Posted 17 December 2012 - 08:44

I stopped reading at 1. Xbox Live is Microsofts biggest money maker in their gaming division, there is no chance in hell that they will enable free multiplayer.

#7 simrat

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Posted 17 December 2012 - 08:49

5) Sell it in China and India instead of Japan (The console with digital downloads to combat piracy)


Xbox has been available in India from ages. I dont get your point.

#8 Soldiers33

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Posted 17 December 2012 - 09:02

These points are the most stupid things ive heard. If they ever followed your idea then they would end up bankrupt.

#9 LUTZIFER

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Posted 17 December 2012 - 09:25

As someone stated, I don't think there should be free online multiplayer and that definitely wouldn't happen.
Although I figure we should be able to browse the web and use the apps without XBOX Live Gold, but I really don't care, it's cheap enough.
Sure is gonna suck waiting almost a year for it though, I'm sooo looking forward to getting one.

#10 OP Yogurtmaster

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Posted 17 December 2012 - 10:04

These points are the most stupid things ive heard. If they ever followed your idea then they would end up bankrupt.


How would they be bankrupt by selling more consoles early and getting more people hooked into a contract. Cellphone providers are not going out of business.
They can have free online game-play and offer something else instead.

Xbox has been available in India from ages. I dont get your point.


Well, I have never seen income reported from India.

#11 +Nik L

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Posted 17 December 2012 - 10:11

Possibly one of the most uninformed, grasping-at-straws posts I've read in a while. Cheers for the chuckles...

This was a joke, right?

Oh, well let me respond:

1) Allow free online game-play out of the box for everyone
Yes, let's kill off the revenue stream, great idea!

2) Spend the money and get Black Ops 3 exclusive for November 2013 for the NeXtBox (3-6 month exclusive)
Not gonna happen

4) Enable for the NeXtBox to be able record live TV or other sources and use it as a Tivo
No - it's a console. Making such a demand would make it need massive hardware customisation for each region too.

5) Sell it in China and India instead of Japan (The console with digital downloads to combat piracy)
Utter tosh. Is available in both.

6) Spend $700 million in brand marketing before November 2013
Pick a number from the air and pretend you know about marketing. XBOX is a VERY successful brand!

7) Offer experiences that you can't get anywhere else (Show people what they are really missing out on)
Wooly phrase that means nothing

8) Bundle it with a true next generation experience
See above

9) Offer it on daytime TV shows and really get the word out
Already do

10) Make sure people know it's a brand new console and not just an upgrade like Kinect (however, offer full backward compatibility with the Xbox 360)
Oh please, this is getting silly now

11) Social media per game (more integration with social media and gaming or movies/music)
With what social platform?

Sorry, you have picked buzzwords and wishes. Don't pretend to understand marketing when you haven't got the foggiest how it's already being marketed!

#12 +MikeChipshop

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Posted 17 December 2012 - 10:41

1) Allow free online game-play out of the box for everyone
No way, i prefer a quality service to a free service

2) Spend the money and get Black Ops 3 exclusive for November 2013 for the NeXtBox (3-6 month exclusive)
...and this would make the next XBOX a success, i don't think so.

3) Sell the console (optional) for $250 with a 2 year contract (like a cellphone) and offer MMO/Movies/Music price per month or yearly price for a discount
They won't do this and they shouldn't. If you want to pay in instalments then there are retailers that offer this.

4) Enable for the NeXtBox to be able record live TV or other sources and use it as a Tivo
Certainly this point.

5) Sell it in China and India instead of Japan (The console with digital downloads to combat piracy)
As pointed out above, it already does in India and selling it in China wont make it a success any where else.

6) Spend $700 million in brand marketing before November 2013
You're crazy if you think MS wont be marketing the hell out of this any way.

7) Offer experiences that you can't get anywhere else (Show people what they are really missing out on)
Well duh. Very vague point that.

8) Bundle it with a true next generation experience
As above, you're clutching at straws

9) Offer it on daytime TV shows and really get the word out
Your points are all starting to blend in to one...

10) Make sure people know it's a brand new console and not just an upgrade like Kinect (however, offer full backward compatibility with the Xbox 360)
...as above.

11) Social media per game (more integration with social media and gaming or movies/music)
It's pretty much there already but i do expect to see more integration involved. It wont make a difference to me but i know others will use it.


Interesting thread but i think a lot of your points really revert back to the same issue, that it needs to be 'next gen' which it undoubtedly will be.

I'd like to see more PVR functionality built in. Silent updates and ability to suspend while still recording etc.
It needs to become the defacto all in one living room system BUT it should never forget it's routes and should always be the number one item for big TV gaming.

Maybe ship a package with a remote.

Also, really get the developers involved to bulk up the XBOX App Store.

EDIT: Sorry Nik (above), didn't read your post before posting mine and they're almost identical!

#13 OP Yogurtmaster

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Posted 17 December 2012 - 10:48

Okay, so you guys posted holes into what I posted. That is fine.

Here is what you guys didn't read. I want you to come up with a list of what you would do to help sell the console in November 2013.

What marketing plan would you give it, how much advertising. What would you do to push it.
This isn't a right or wrong, this is a dialog in what would you do....

#14 LUTZIFER

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Posted 17 December 2012 - 10:51

Here is what you guys didn't read. I want you to come up with a list of what you would do to help sell the console in November 2013.

We don't need to help sell it, it's gonna sell itself, it's an XBOX.

#15 _BeanZ_

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Posted 17 December 2012 - 10:53

I want you to come up with a list of what you would do to help sell the console in November 2013.

Don't launch it in December 2013 ;)