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In what appears to be a terrible misfortune of oversight, the South Carolinian newspaper Rock Hill Herald has issued an apology after running a large advertisement for firearm sales alongside its coverage of the Connecticut school shooting in the Saturday edition. While the editor of the newspaper explained that it wasn't intentional on anyone's part as the ad placement had been determined on Thursday morning prior to the tragic development on the next day, he also acknowledged the fault on failing to recognize the mishap before running the paper for delivery on Saturday morning.

hB987CA81

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This is what happens when you have cutbacks - all the staff (sub-editors etc) who would have made sure that stuff like this wouldn't happen have been made redundant, it's the same reason why there are more spelling/grammar errors and legal issues happening than ever before.

These companies will learn, but they seem determined to learn the hard way :(

USA! USA! USA!

Yell louder, I still hear some criticism...

LALALALALALA~~~

Either way, on a more serious note...

Beside this being a terrible ad placement, I think what's even weirder to me is a gun for Christmas.

I mean, it's still a sensible gift I think for someone who might find good use in it even just for sportive shooting, however I find it slightly ironical in general to say the least.

Glassed Silver:mac

Gun Sellers have a perfect business model in the USA.

Salesperson: You see that guy over there? He just bought a AR15!. What if he comes to your house to try to assult you? You need to counter him with two AR15's so you can guarantee you have more fire power then him. What do you think god gave you 2 trigger fingers right?

American: You are right, give me 2 for me and 2 for my wife. How many bullets did he buy?

Sales person: 1000 rounds

American: Better give me 2000!

God Bless America's Guns!

Not seeing anything wrong with it here.

Squinch harder.

Article: Shooting at school story

Ad: Buy guns for Christmas! Hooray!

If you don't see why this isn't a bad placement then... idk lol

It might be you're not bothered by it (I'm not either), but I guess both of us are capable of realizing many will get a feeling of rejection by this and hence, the ad might be less positive as the marketing department (or whoever does their marketing) might have wanted it.

Marketing isn't all about what's allowed and what not, obviously this is not breaking any laws, however marketing is targeted to people and their emotions, so the effect of the ads rely heavily on what people accept or don't.

So yeah, this ad does suck at achieving any brownie points.

Glassed Silver:mac

If you your kids were shot and killed I am sure it would.....

[...]

Never ever imply someone's hypocritical before they show they are.

You are not sure. If you think you are, you're possibly misguided by prejudice.

If you're not sure, don't say you are.

On top of that, you can't always cater to everyone's current feelings.

While I do think we should all try to be as humble as possible to each other, respecting others' feelings, I don't believe we should all be all "omg!!!" about whatever might come up unintentionally insensitive.

Neither should we restrict ourselves from freedoms or imply it's the only right thing to do.

Glassed Silver:mac

Not seeing anything wrong with it here.

There's nothing wrong with it per se, it's just a matter of bad timing :\

I figure most newspapers sell the ad space ahead of time to secure money from advertisers. Would have been nice if the newspaper asked the advertiser if they could postpone the ad temporarily, or relocate it to a different page

Never ever imply someone's hypocritical before they show they are.

You are not sure. If you think you are, you're possibly misguided by prejudice.

If you're not sure, don't say you are.

On top of that, you can't always cater to everyone's current feelings.

While I do think we should all try to be as humble as possible to each other, respecting others' feelings, I don't believe we should all be all "omg!!!" about whatever might come up unintentionally insensitive.

Neither should we restrict ourselves from freedoms or imply it's the only right thing to do.

Glassed Silver:mac

All I can say, to your lame attempt at castigation, that it is so pompous as to not elicit any further response from me!

Fred Nurk

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