Comcast New logo Design Line

By ACTIONpack
in Back Page News

 Share

Recommended Posts

Grand Master

ACTIONpack

Posted
Posted

Established in 1963, Comcast is a global media and technology company and it operates two main businesses. The first, and what most people associate the company with, Comcast Cable ? although it?s not called Comcast Cable, but Xfinity ? which is the the largest video, high-speed Internet and phone provider for residential and business use in the U.S. with a combined 50.8 million customers. Under the Comcast name there is also venture capital firm Comcast Ventures and sports and entertainment company Comcast-Spectacor. The other primary business is NBCUniversal, only one of the world?s leading media and entertainment companies that manages the namesake television network and movie production company, as well as specialty channels like USA Network, Syfy, E!, CNBC, MSNBC, Bravo, and more. In other words, Comcast is huge and influential. Yesterday, without any fanfare or release, Comcast flipped the switch on a fancy new website that features a new corporate logo.

In an extremely surprising move, Comcast has adopted the NBC peacock as its own logo. This is mind-blowing for a number of reasons. (1) When NBCUniversal redesigned, the decision was made that this corporate mark should have neither the peacock nor Universal?s globe; a decision I commended and still do; and now you have a corporate name that doesn?t even include the word NBC and there, like a crown, it sits on top of Comcast. It?s impossible to look at the peacock and NOT think NBC, forcing you to read the logo as NBCComcast. (2) Moving the peacock into corporate territory where it now becomes an ambassador for a technician making you wait at home for a window of 4 hours to repair your cable or internet connection is absolutely counterproductive: The NBC peacock logo should stand for television entertainment alone and focus on elbowing its way back into its equally iconic networks logos and their ongoing rivalries. Diluting that brand ? which stands for Today, the Olympics coverage, The Voice (hey, I don?t make the ratings), Parks and Recreation and all the way back to Seinfeld and Friends ? in favor of corporate appearances feels like a mistake. And (3) just look at the Comcast logo and name line-up below: This is one of the most confusing brand architectures where names and logos are crudely interchangeable ? it makes Mr. Potato Head look organized.

comcast_logo.png

comcast_company_logos.png

  • JessicaRobort
  • Like 1
Link to comment
https://www.neowin.net/forum/topic/1126378-comcast-new-logo-design-line/
Share on other sites
Grand Master

Glassed Silver

Posted
Posted

When I saw the logo, NBC was the first thing I thought too.

It's inevitable unless of course you're just a plank of wood with two nails as eyes...

Glassed Silver:mac

Grand Master

Glassed Silver

Posted
Posted

They probably hired the same people that MS used to pay for their branding...

Well, at least Microsoft's new branding is consistent.

Shi**y and giving up a traditional logo (lol @ that), but still, at least consistent.

That crap above is just a mess.

Glassed Silver:mac

  • 8 months later...
Grand Master

ACTIONpack

Posted
  • Author
Posted

Not a good move in my opinion, their marketing is very fragmented now. As is the difference between Xfinity and Comcast is pretty confusing. 

 

That is true it's very fragmented but Xfinity was done to think they were 2 companies because the bad PR Comcast has.

Grand Master

remixedcat

Posted
Posted

Comcast...now with extra ****tyness.

 

This. I had 600 ping on a good day when I lived in Nashville and I had them as an ISP. Tech came out and managed to knock out the whole apartment complex's cable/internet (around 700 some units) to fix it. FAIL. 

 

When I went to drop papers off at the leasing office the next morning it was jam packed full of people complaning. 

 

The ping problem still was never fixed. Neighbors were still complaining as well even as I was moving out of the place 2 months later! 

 

 

*Note I even changed modems, routers, cables, reinstalled OSes and everything. 

**Note also this was back in 2005

This topic is now closed to further replies.
 Share
Go to topic listing

  • Recently Browsing   0 members

    • No registered users viewing this page.

  • Posts

    • You've tried DuckDuckGo and Brave Search, now get serious with SearXNG

      By Som · Posted

      I was using searxng for about a year , self hosted, but results were starting to timeout and eventually it became unusable so I switched to degoog. Much better for my needs, more polished and add-ons like maps and calculations etc
    • Politically funny images of the World

      By PsYcHoKiLLa · Posted

      Fake Superman doing the Anti-Trump PR for us, good man !
    • Laptop Processor Question

      By goretsky · Posted

      Hello, I am not as familiar with AMD CPUs as I am with Intel's, but as I understand it, that's a mid-range CPU from about three years ago.  I would think it to be fine for everyday casual-type use.  A larger SSD might be better, but with storage prices these days that's a decision that has to be carefully thought about. Regards, Aryeh Goretsky  
    • Politically funny images of the World

      By PsYcHoKiLLa · Posted

    • Ocenaudio 3.19.5

      By Copernic · Posted

      Ocenaudio 3.19.5 by Razvan Serea  Ocenaudio is a full featured, fast and easy to use audio and music editor. It is the ideal software for people who need to edit and analyze audio files without complications. Ocenaudio also has powerful features that will please more advanced users. To assist ocenaudio development, a powerful toolset of audio editing, analysis and manipulation called Ocen Framework was created. ocenaudio is also based on Qt framework, a well known library for cross-platform development. Cross-platform support ocenaudio is available for all major operating systems: Microsoft Windows, Mac OS X and Linux. Native applications are generated for each platform from a common source, in order to achieve excelent performance and seamless integration with the operating system. All versions of ocenaudio have a uniform set of features and the same graphical interface, so the skills you learn in one platform can be used in the others. VST plugins support Ocenaudio supports VST (Virtual Studio Technology) plugins, giving its users access to numerous effects. Like the native effects, VST effects can use real-time preview to aide configuration. Real-time preview of effects Applying effects such as EQ, gain and filtering is an important part of audio editing. However, it is very tricky to get the desired result by adjusting the controls configuration alone: you must listen the processed audio. To ease the configuration of audio effects, ocenaudio has a real time preview feature: you hear the processed signal while adjusting the controls. The effect configuration window also includes a miniature view of the selected audio signal. You can navigate on this miniature view in the same way as you do on the main interface, selecting parts that interest you and listening to the effect result in real time. Multiselection for delicate editions To speed up complex audio files editing, ocenaudio includes multi-selection. With this amazing tool, you can simultaneously select different portions of an audio file and listen, edit or even apply an effect to them. For example, if you want to normalize only the excerpts of an interview where the interviewee is talking, just select them and apply the effect. Eficient edition of large files With ocenaudio, there is no limit to the length or the quantity of the audio files you can edit. Using an advanced memory management system, the application keeps your files open without wasting any of your computer's memory. Even in files several hours long, common editing operations such as copy, cut or paste happen almost instantly. Fully featured spectrogram Besides offering an incredible waveform view of your audio files, ocenaudio has a powerful and complete spectrogram view. In this view, you can analyze the spectral content of your audio signal with maximum clarity. Advanced users will be surprised to find that the spectrogram settings are applied in real time. The display is updated immediately when altering features such as the number of frequency bands, window type and size and dynamic range of the display. Ocenaudio 3.19.5 changelog: Fixes crashes related to audio devices on Windows (DirectSound and ASIO) Fixes several crashes and memory corruption issues Fixes opening several headerless files at once, which previously dropped all but one Improves batch export by suggesting and remembering the destination folder Fixes accented and non-Latin characters in VST plug-in and compressed-archive file names Adds zstd compression support and updates the archive library Other bug fixes and improvements Download: Ocenaudio 64-bit | Portable | ~40.0 MB (Freeware) Download: Ocenaudio for Linux and Mac OS View: Ocenaudio Homepage | Screenshot Get alerted to all of our Software updates on Twitter at @NeowinSoftware

  • Recent Achievements

    • One Month Later
      Excellence2025 earned a badge
      One Month Later
    • Week One Done
      Excellence2025 earned a badge
      Week One Done
    • Week One Done
      flexorcist earned a badge
      Week One Done
    • One Month Later
      Woland13 earned a badge
      One Month Later
    • Week One Done
      Woland13 earned a badge
      Week One Done

  • Popular Contributors

    1. 1
      +primortal
      504
    2. 2
      +Edouard
      205
    3. 3
      PsYcHoKiLLa
      145
    4. 4
      Steven P.
      72
    5. 5
      FloatingFatMan
      68
    Show More

  • Tell a friend

    Love Neowin? Tell a friend!