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#1 -Razorfold

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Posted 07 January 2013 - 09:44

Think back to the days of Windows Mobile, to when PDAs were a thing, to when HTC barely had enough clout to put its name on its own hardware. That was the last time the Taiwanese manufacturer reported a profit as measly as today's. Despite Peter Chou's recent bout of hopefulness, the Taiwanese manufacture says it took home just NT$1 billion ($34 million) in net income in Q4 of 2012 -- which is less than a tenth of what it made in the same quarter of 2011. Revenue was at least in line with HTC's pessimistic forecast of NT$60 billion, which equates to a 41 percent drop year-over-year, so the stock market won't find any of this particularly shocking -- even though history says it is.


Source: http://www.engadget....ncials-q4-2012/


#2 The Teej

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Posted 07 January 2013 - 09:46

Oh dear, very bad times. Perhaps HTC should start shrinking their phone lineup...

#3 +warwagon

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Posted 07 January 2013 - 19:47

Yep they should just focus on making one really good phone for android and WP rather than 15 phones for each.

#4 +techbeck

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Posted 07 January 2013 - 22:38

Think all Android manufacturers ahould have 3 model phones only. A low, mid, and high end phone. NO other variants. HTC was producing WAY to many phone models and I am hoping the do scale back and start doing better again. I loved my HTC G1 and HTC MyTouch when. Both solid phones for the time. But all diff models just confuse people when they go to make a purchase.

#5 George P

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Posted 07 January 2013 - 22:44

Oh dear, very bad times. Perhaps HTC should start shrinking their phone lineup...


I think they have started to do so but it could be a little too late. Maybe they will start to turn it around more for Q1 2013, otherwise they'll end up in the red next time for sure.

#6 vcfan

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Posted 08 January 2013 - 00:44

i think htc needs to switch to android. oh wait....

#7 Growled

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Posted 08 January 2013 - 20:38

Only one company has managed to make big money from Android and it ain't HTC.

#8 Mr Nom Nom's

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Posted 10 January 2013 - 05:02

The problem with HTC is even their support of Android is pretty shocking and their entrance into the Windows Phone market has basically been half assed. Why is it that I can only buy an HTC 8S where I live and there is no option to buy the 8X model? why doesn't HTC talk directly to retailers and bypass the carriers altogether? honestly, I swear companies like HTC set themselves up to fail deliberately so then they can take on the martyr complex they apparently love so much.

#9 Nashy

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Posted 10 January 2013 - 05:08

Quality over quantity. They need a new direction, rather than flood the market with ****ty Android phones.

#10 vetsanctified

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Posted 10 January 2013 - 05:10

Too bad. HTC is my favorite Android company.

#11 Steelyuhas

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Posted 10 January 2013 - 05:22

Shame, they get dumped on by Nokia with Windows Phones, and dumped on by Samsung with Android phones.

Other than AT&T refusing to push any updates at all to my phone, been very happy with my HTC Titan.

#12 Yusuf M.

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Posted 10 January 2013 - 05:50

They need to spend more on marketing, improve battery life and the quality of their cameras, and drop the gimmicky Beats Audio "sound enhancement" feature. If they do that, then they'll be better-equipped to compete with Nokia and Samsung.

The quality of their displays is great and the design of their smartphones are aesthetically pleasing.

#13 I am Reid

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Posted 11 January 2013 - 07:10

shame, because you cant really find a better looking or spec'd android phone than the dna/j butterfly. Im really happy with my DNA, although I would like AOSP over sense, I can just download my favorite launcher from the market that I would have used on an AOSP rom anyways and its close enough for now.

They need to spend more on marketing, improve battery life and the quality of their cameras, and drop the gimmicky Beats Audio "sound enhancement" feature. If they do that, then they'll be better-equipped to compete with Nokia and Samsung.

The quality of their displays is great and the design of their smartphones are aesthetically pleasing.


the battery on my DNA is actually really good. I was worried at first but those worries were quickly thrown out, also don't be so quick to dismiss the "Beats" thing. Although I have it on, I couldn't really care less, just adds a little more bass it seems. That being said the marketing behind that is very strong, and stands up very well with the younger crowds.

#14 InsaneNutter

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Posted 11 January 2013 - 07:30

Shame really as HTC make much better phones than Samsung i think.

The Galaxy Nexus is great, however in general I have never been keen on the style of Samsung phones or Touch Wiz. Where as HTC's Sense has always been pretty nice and the design of the phones has always appealed to me.

As others have said though HTC just churn out way too many phones, Have 3x... High End, Mid Range and Low End, then a couple of Windows Phones too. I really see no need to churn out the amount of phone HTC do.

#15 ichi

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Posted 11 January 2013 - 09:31

They have too many phones with a rather unclear branding scheme.

If I were to buy a Samsung I'd know that I'd just have to go for the Galaxy Sn (plus "mini" if I want something smaller), where n being the highest number would mean the latest and greatest.
On Samsung's mid-low range their branding becomes muddier, but they at least have a clear and simple flagship line.

HTC? I have to dig and find out the differences between OneS, OneX, OneX+ or OneV.
And same goes for Sony.