Posted 19 February 2013 - 03:16
I think this year will be big for MS products. Why? Because they're doing 'cool' advertising and putting a lot of effort into it (supply issues aside...)
This is just my view of the situation.
Apple got huge because they went big on advertising their products as being cool. Big gamble, paid off. There were better devices at the time of the first iPod, but no one else did simple ads with bold colours and catchy tunes to sell theirs. Apple had no competition in that space.
From all the comment sections I read us geeks all seem to think the 'average user' looks for specific features and specs when purchasing, and a killer feature is what sells. I personally think most people just pick something they're familiar with, something that stands out visually or just ask the store person which is the best, at which point they generally just get directed to the most popular product.
MS are now doing an apple, flashy ads with cool looking devices, dancing and suitable tune. My wife has a Surface RT and Lumina 920, because she wanted the 'laptop with the pink keyboard' and the 'bright yellow phone.' Her requirements are facebook and the internet, which were the only questions asked. I confirmed those things would work and so decision made.
Apple on the other hand are using the same ads, similar looking devices and pushing one or two features that mostly do nothing. I see it as their magic charm wearing off.
Android I think took off because a) the market was flooded with devices, worldwide and b) they went big (physically) and found a want for it. I say that was mostly just because they stood out: 'ooh that phone is bigger!' etc and I believe that's when the popularity took off.
So, I think MS are now being the cool guys. Big advertising, striking devices in appearance, a unique UI look and finally starting to get a proper presence (stores, Nokia). They just need to get the production line into gear. From all the stores I called in Melbourne looking for my wife's 920, they all said the same thing: demand was huge for the Nokia Lumias but they didn't have stock. Assuming they get the stock flowing properly soon, this year should be strong for them.
2013 will be very interesting, particularly if a) MS start shipping quantity, b) Apple don't do something spectacular and c) BlackBerry get some traction. Would be great to see a four way battle for our money with Android, Apple, BB and MS all around 25% at year end.