"Stanford researcher Jonathan Mayer has contributed a Firefox patch that will block third-party cookies by default. It's now on track to land in version 22. Kudos to Mozilla for protecting their users and being so open to community submissions. The initial response from the online advertising industry is unsurprisingly hostile and blustering, calling the move 'a nuclear first strike.'"
Uh, good. Forget the online advertising industry. Online ads should basically be billboards, that's it. No sounds, no hijacking browser or pages or popping up, no tracking.
Just an image, embedded somewhere in a webpage. I don't know why they think any other type makes anybody view their businesses more favourably; honestly if your image ad didnt catch my eye I probably dont give a shiggity diggity doo about your product.