"A massive transformation of search as a product is playing out in very profound ways," says Microsoft's Bing chief, Qi Lu. Speaking at TechForum last week, the unassuming president of Microsoft's search efforts revealed a new approach Redmond is betting on to compete against Google. "As we build our product, we're converting the Bing technology stack into an information platform," says Lu. This new platform can then be embedded into any devices and services, pushing Bing directly into Microsoft's products.
Search is heading beyond browser-based queries
This integration is a core part of the way Microsoft sees Bing's future at the company. "Bing as a platform presents the universal platform," says Lu. But how does Microsoft make inroads in a world that's dominated by Google search? Lu says access to physical objects, something you wear on your wrist or glasses, and other traditional devices will help Bing use computational intelligence to provide context and data outside of basic search. "Now the way for human beings to express their interest or needs goes way beyond a browser search typing in keywords," he believes. "You can use voice to have a conversation, you can use gestures to express yourself."
More in source...