You have to admit, it's sneaky to advertise to the kids instead of the parents. The kids will see the commercial and whine to the parents until they take them.
No different then Bandai advertising their power rangers toys to kids
What i will say however is that fast food is horrible and does need to be replaced with good healthy food whenever possible, unfortunately fast food is easier, quicker and cheaper to grab than a healthy alternative.
The thing is though, in the happy meals, you can replace the fries with a fruit bag/carrot bag, coke with a milk/water... yet a lot of parents don't do that.
Maybe not blame, but the $1 menu doesnt help
While I'm not 100% sure what's on the $1 menu in the US (I hear you have the double cheeseburger for $1, you *******
) over in the UK where we have the cheeseburger and hamburger on the £1 menu the nutritional and calorific value of those burgers are pretty much on par with sandwiches and wraps from the supermarkets, and you get the added benefit of it being warm.