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A Madrid town hall recently came up with a ground breaking campaign to sort out the problem of dog poo on its streets: officials boxed up the offending faeces and sent them back to the pet owners? homes.

Officials in Brunete, a small town of 10,100 inhabitants on the outskirts of Madrid, came up with the idea for a social awareness campaign last year in a bid to stamp out its dog excrement problem.

"We contacted top advertising agency McCann about the doggy matter," a spokesperson for Brunete Town Hall told The Local.

"We told them we didn't have a penny to spend, but they found the idea so novel and exciting that they decided to work with us anyway."

The first campaign saw offending pet owners chased by a remote-controlled turd on wheels with the message "Don?t leave me, pick me up!" written on it.

"The amount of dog poo on our streets dropped considerably as a result. But as soon as the volume started rising again we knew we had to try an even more direct approach."

In February of this year, Brunete Town Hall recruited 20 volunteers to patrol the streets in search of guilty dog owners.

As soon as they spotted a poo that had gone astray, the undercover volunteers would approach the owners and strike up a casual conversation with them.

"They?d ask them what the dog?s name and pedigree was. With that information they could find out the address of the pooch?s owner from a registered pet database we have," Brunete?s Town Hall spokesperson told The Local.

Volunteers would then pick up the turd, box it and deliver it to the pet owners along with an official fine warning, while cameramen filmed the embarrassing scene.

As a result of this surreal campaign, Brunete Town Hall estimates the amount of dog-mess seen on the streets has dropped by 70 percent.

"We didn?t have volunteers tallying up the poo before and after the campaign; our results are based on what neighbours have told us," the town hall spokesperson told The Local.

"We're not sure either whether the volume of poo has gone down because they're more afraid of getting their dogs' excrement delivered back to them than of being fined."

#Cacaexpress has gone viral on Twitter and YouTube and McCann?s investment in Brunete Town Hall?s proposal has paid dividends after they won a ?Sol de Plata? award at the Iberoamerican Advertising Festival this year.

"The campaign has been well-accepted in Brunete," the council spokesperson told The Local.

"A lot of people have called for designated areas to be set up where dogs can do their business though. As they say, different loos, for different poos."

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Designated areas for their dogs to poop? How about picking that **** up? People are so freaking lazy and/or think only about themselves. It's not that hard to carry a plastic bag around.

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I think it's amusing that they're willing to spend money on somebody else boxing up a turd for you. Thanks.

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I'd welcome the dog walkers to throw the poop under my bushes. :p

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They should have sent the turd to the owner collect.

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^ You can refuse a 'collect' package tho. :laugh:

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^ You can refuse a 'collect' package tho. :laugh:

That would be a crappy thing to do. :p

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As a dog owner and someone who lives in a neighborhood with a hell of a lot of dogs, I think this is awesome.

I always, always, ALWAYS pick up my dogs poop. It is not even a question of not doing it. I see people straight up just look at their dog take a dump and walk away. I even confronted one couple about it once that did it on my lawn. They just walked away as if no one was talking to them. I wanted to pick up the poop, follow them home, and dump it on their lawn.

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^ I'd have dumped it on the porch. :laugh:

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that is crazy that it would be such a large volume that they would have to result to things like this, In the town i live in there is a small problem with dog droppings being in certain places, however, it has never been a large problem. and if an officer witnesses you leaving the droppings, they will ask you to clean it up if you refuse it is a $500 fine.

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LOL, that's really funny. I approve. LOL

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man thats some ****ty mail there getting!

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Coworker recently had a lady walking her dog poop in his front lawn. He saw it, and she didnt clean it up. He grabbed one of those bags to pickup poop, picked it up and ran and caught up with the lady. He said, "excuse me, you missed this" and handed her the bag. She was shocked...haha

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I wonder how people survived all these years without us picking up our dog's poop? :p

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^ I remember, as a kid, people would often let their dogs pee on our bushes -- I don't recall seeing any poop tho.

I don't blame the dogs too much -- when you got to go, you go.

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