When LG invited us to an event in (thankfully) sunny London, we thought we'd be hearing about 4K, curved OLED and huge price tags. It wasn't about hardware at all, in fact, as LG announced it has partnered with Sky to add the Now TV movie and sport streaming service to its smart TV line-up. Starting in August, Now TV content will be exclusive to LG sets for "a minimum of 12 months." Those purchasing new home entertainment kit will get three months of free access to Now TV's movie catalogue, as well as three free 24-hour sports passes. If you're in possession of an LG smart TV from this year or last, or a 2013 era Blu-ray player or home cinema system, you may miss the introductory offer but will still be able to download the Now TV app. The only kicker is that Now TV doesn't currently broadcast HD content, so don't expect those movies to pop on your 84-inch 4K monster.