What is the WP marketing like in India?
I'd turn the Indian market upside down with WP. You know most people don't want to pay for the iPhone, but like another said, it's a status symbol.
I'd spend as much in India on air time and events as is spent in America. In India, that would saturate the market. I'd make the launch of each new phone look like a massive and important event across the country, and create a ton of buildup and suspense. Get a ton of young celebrities, musicians, sports figures, etc. to promote the phone. I'd really push hard the stereotype of iPhone users as old and not with it, as well as show off the functionality that WP has over iOS. I'd also push the idea that WP does more with less, and that Apple is selling an overpriced inferior product, like a used car salesman who also works as a part time "Genius".
Give me one year, and WP/W8/RT would own the Indian mobile market
I know, these aren't ground breaking strategies in marketing, but it's about how they're executed. I think there's a lot more Nokia/MS could do to not only take over the American mobile market, but the world. India just seems like a prime market to go for really aggressively.
Well, Nokia is doing exactly the same as you mentioned! They are promoting the Lumias in shows, movies including product placements, a great social network interaction, top celebrities promoting the devices. And they have been successful as compared to Apple, whose last advert I saw was the one in which it promoted the iPhone scheme I mentioned earlier. From marketing perspective, I believe Nokia is doing a good job. Nokia even telecast the Microsoft WP ad-"The Recital" during the last cricket match under its own branding, and people found it amusing. But the place where Nokia lacks is:
1. Price of the higher-end devices: Low end Nokia devices like Lumia 520, 620, 720 are selling great in India, but the devices not truly selling are the likes of 920 and 925. The reason-A person wants specs as he/she wants to be future-proof. I agree that the quad cores are coming, but were they in the market in the beginning of the year, Nokia could well have gained a healthy 25% market share as compared to the near 10% now.
2. DUAL-SIM: IT IS THE MOST IMPORTANT FEATURE. People do not like to carry two phones in their pockets-one official and one personal, and this is where Samsung and local vendors have an upper hand.
In case of Apple, there is no Apple "Genius" here in this country, as I hardly believe Apple has any of its own stores. But they do have authorised distributors, whose employees are "fools" at best. But these phones are made specifically for India, and are not simply imported from UAE or so. It is the word of mouth and the "Style-Statement" tag which sells Apple products. But this effect is fading now, as Apple share has fallen sharply to WP and Android, and I see it dropping below 1% within the next year.
W8 has no issues in terms of acceptance in India, and people are mostly satisfied, except for those who have made up their minds to hate Microsoft, whatever comes from it. This segment is largely made up of those who are either the tech media-persons, who blindly follow their American counterparts in whatever they say, however irrelevant it may be in India(example-the WP apps issue), or those who follow the tech media- American or Indian.
Windows RT is a non-starter in India, as the RT devices officially sold here have been really expensive(>$1000) with the exception of Acer iconia W3, which is a device which cannot get worse than it is, but is also selling at around $460. Surface was never sold officially in India, but the imported versions were sold on Ebay, which were quite expensive due to the custom duties and several other luxury taxes. Even the Surface 2 is not in the launch countries. I have high expectations from the Nokia 2520 though.
P.S.: Nokia has a big brand value in India, and I am afraid the MS acquisition may turn the public against them. Nokia brand sells, as compared to the US where the brand is not that popular. "NOKIA KA BHAROSA" (Hindi for trusted Nokia) is a big selling point. Microsoft should do something to retain the Nokia brand even on its Lumia range, at least in India.