Microsoft is preparing to launch its own version of Google Glass by developing their own wearable smartwear.
This is just the latest instance where the tech giant is putting itself in direct competition with Google, who premiered the device and has a major leg up in the niche field as a result.
Microsoft does not appear to be stopping because they won the race, as The Wall street Journal reports that they are now testing their own prototypes.
The competition: The Google Glass was the first wearable internet-enabled device to be made public but it will not be the only one on the market for long as Microsoft is making their own version
Google is not their only target, however, as Microsoft reportedly wants to compete against the likes of Samsung and Apple, who just revealed the latest iteration of the iPad this afternoon.
'Technology companies can’t afford to wait,' tech analyst Daniel Matte told The Journal.