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Phil hints at freeing apps from Pay Wall.

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#1 Vandalsquad

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Posted 08 April 2014 - 05:25

Didn't see this posted here yet, Unless I missed it.

 

 

New gaming head Phil Spencer was recently asked about the problem on Twitter, and seemed open to changing the policy once he’s settled in. Here’s the exchange:

@Th3CoreGamer: “now that you’re boss, we can start blaming you for Gold 2 play and apps behind the xbox live gold paywall right? sorry phil”

@XboxP3: “Yep, blame away. I’ll get my changes to plans in place soon, but in the meantime pile on.”

@Th3CoreGamer: “like this response.. i hope its not for show.. surprise us phil”

@XboxP3: “In today’s world show would last about 10 minutes. Not saying everyone will love everything, but we have plans.”

 

Entire article at Forbes here

 

In Phil we trust. Not that it affects me being in Australia but might help some Americans out.




#2 Blackhearted

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Posted 08 April 2014 - 05:34

It'd be nice if he indeed makes this happen. And not just for the one, but for the 360 as well.



#3 trooper11

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Posted 08 April 2014 - 08:01

I've always felt that MS was trying to get to a point where they could push all apps that are the same as those out on other platforms from behind the paywall.

 

They obviously felt the apps added value to Gold at least at first, even if so many disagree with that from the outside. My guess was that as soon as they felt they were offering enough value to Gold outside of app access, they would finally bring about an app store that fits in with all of the other app stores out there.  The combination of more gaming features like Games With Gold and their soon to start rolling out exclusive media (those new shows they are working on producing as we speak) was probably just want they wanted to see take the place of app access as 'value' for Gold.  

 

Add that to the fact that MS is bringing the X1 into the 'One Microsoft' fold of universal apps as we speak (developers can already build the apps) and its clear they will have to change their policy on apps behind Gold.  A healthy app platform is not one that requires a membership to access.  MS really want to court all app developers, so I feel its more a matter of when, not if, MS will drop the paywall and let developers do as they wish. They are probably just waiting to announce it until they have the backend service for developers done (such as expanding the current windows store developer  portal for X1 apps)

 

I do think we could still see some apps offered free if you have Gold and either cost money outside of Gold or just not being available at all.  These would be apps made exclusively for the X1, with a unique experience that would not be comparable to some mobile app or something on the pc.  The ESPN app comes to mind as an example. I could see MS offering app developers support in exchange for offering an app free with Gold.



#4 Andrew

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Posted 08 April 2014 - 10:40

The longer it goes on the more it hurts them.

 

"Not saying everyone will love everything, but we have plans." Doesn't fill me with confidence though. Almost a heads up they're going to do it half assed or it'll only apply to particular apps.



#5 trip21

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Posted 08 April 2014 - 10:50

Yeah but Gold accounts are a huge cash cow for MS are they not? While it's going to look silly once the same aps are shared across three systems, if you can for example use Facebook on Win8, WP8 but not XB1 for free where do they make they get the cash return back?



#6 rfirth

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Posted 08 April 2014 - 11:14

What if... they kept free apps behind the Gold paywall... but made paid apps not require Gold? They get 30% of paid app revenue, so those could go through without a subscription.

It's not ideal, but it could be the plan they have that won't make everyone happy that he's referring to...



#7 spenser.d

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Posted 08 April 2014 - 11:25

The longer it goes on the more it hurts them.

"Not saying everyone will love everything, but we have plans." Doesn't fill me with confidence though. Almost a heads up they're going to do it half assed or it'll only apply to particular apps.


You keep saying it hurts them but its not like they're struggling for subscribers, which is probably why they're not moving quickly to change this policy. There isn't exactly data to show that its hurting them.

#8 Andrew

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Posted 08 April 2014 - 11:32

You keep saying it hurts them but its not like they're struggling for subscribers, which is probably why they're not moving quickly to change this policy. There isn't exactly data to show that its hurting them.

 

Never said it hurts their sub numbers or even how much they make. Obviously XBL is almost complete profit for them and that is why they're scared to change the model.

 

It hurts them because other platforms have higher numbers of users/activity for things like Netflix. It's not a selling point to tell your customers they have to pay a 2nd subsciption to access their apps. But I'm fully aware of your opinion on the matter so no point going around in circles again. Just glad to see Phil is seeing the light, even if it's not "perfect" :)



#9 +Audioboxer

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Posted 08 April 2014 - 11:39

About time, it's an old hat business model which worked when they were first to the scene, but years later when your direct (Sony/Nintendo) and non-direct competitors (TVs/Set top boxes/phones/tablets) do nothing of the sort you're outta touch.

 

The bullet points surrounding apps with XBL Gold really need to be scrubbed out and replaced with something else - Such as Games for Gold. It's not just affecting non-subs, subs as well as it's not value for money or an incentive any more, just an artificial wall. For a company at E3 daft about capturing the whole living room it sure was a missed opportunity not to rid of the paywalls. People will buy Gold for playing online anyway, I don't know why MS was too scared to change, Sony have been proving for a long time you don't need an app paywall to get premium subscribers. One of the main points being those that wanted to stay offline/SP only would simply use any one of the other 9000 devices in their home with Netflix anyway, hence as Andy said Netflix numbers being higher on other platforms.



#10 GotBored

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Posted 08 April 2014 - 11:40

From that twitter post he really just makes a general remark.

 

I do hope they remove the apps from the pay-wall though



#11 trooper11

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Posted 08 April 2014 - 15:41

The longer it goes on the more it hurts them.

 

"Not saying everyone will love everything, but we have plans." Doesn't fill me with confidence though. Almost a heads up they're going to do it half assed or it'll only apply to particular apps.

 

 

I'm sure they will find a way to disappoint us.



#12 spacer

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Posted 08 April 2014 - 15:48

The last tweet does not inspire any confidence that Microsoft has finally pulled their heads out of their asses. Revealing a policy change that only partially fixes the problem is arguably worse than keeping the status quo.



#13 watkinsx2

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Posted 08 April 2014 - 15:49

So much optimism in this thread...



#14 +Audioboxer

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Posted 08 April 2014 - 16:02

So much optimism in this thread...

 

Once these "plans" are unveiled you'll see optimism if they're favourable for the consumer. Until then people will be skeptical considering how long this paywall has remained in place. What we don't want is okay guys, the apps like Netflix/YT/IE can now be used by anyone.*

 

*On a leap year and only when there is a full moon.

 

In other words it's all or nothing, no one is going to be impressed by one artificial wall being taken down and replaced by another. The sooner MS do it the quicker the message gets delivered even a company as powerful as MS cannot keep artificial walls like this in place - Looking at anything you might want to do EA...



#15 trooper11

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Posted 08 April 2014 - 16:06

The last tweet does not inspire any confidence that Microsoft has finally pulled their heads out of their asses. Revealing a policy change that only partially fixes the problem is arguably worse than keeping the status quo.

 

Well if you wanted to, you could take it in a positive way and say that MS is going to be making changes in some form.

 

 

 

So much optimism in this thread...

 

 

The reality is that most people around here and elsewhere have no love for MS thanks to the actions MS has taken.  In fact, most people posting here don't have a like for MS :laugh: beyond some passing interest in general news.

 

So when anyone from MS makes any claim, its met with skepticism. 

 

Once MS actually backs up the good words with good actions, then there will be no reason to be negative about it.  Until then, this is just the mood that will prevail.