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Sell me a car


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#1 capr

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Posted 28 April 2014 - 19:57

classic sell me a car question. how would you answer it in an interview for an entry level sales job totally unrelated to cars? 

 

I have read a bunch of stuff on websites. I am carious to see how the more "Techy" crowd would answer. 




#2 Polonium

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Posted 28 April 2014 - 19:58

This car will get you laid...

Boom. Car sold.

#3 Aheer.R.S.

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Posted 28 April 2014 - 20:09

How big is your penis?
Ok, you need this car, shrimpy...

#4 Hum

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Posted 05 May 2014 - 08:35

This car will get you to work !



#5 Cnónna

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Posted 05 May 2014 - 08:51

buy this car, are the Puppy/kitten (delete as appropiate) gets it.



#6 68k

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Posted 05 May 2014 - 09:31

NO, YOU BUY, YOU BUY!

 

Practice being a car salesman with a friend. Practice makes perfect.



#7 68k

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Posted 05 May 2014 - 11:13

Seriously guys, what type of reputation do you think you're giving Neowin/the 'techy crowd' using the 'p' word all the time, or linking the original question to sex?

 

'NSFW'



#8 Enron

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Posted 05 May 2014 - 11:14

If you purchase this car, you get 200 GB extra OneDrive space and 6 months of Xbox Live.



#9 Polarman

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Posted 05 May 2014 - 11:29

A car is like a computer, it depends on what the user intends to do with it.

 

Low power consumption = Hybrid + cheap on gas

Speed machine = Sports car / Muscle car

HTPC = Minivan

A good mix of all above = SUV



#10 Hum

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Posted 09 May 2014 - 21:53

This car runs Windows 8.1 and bluescreens a lot !

#11 Nick H.

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Posted 09 May 2014 - 22:03

Let's get rid of the stupid answers, shall we? Capr was asking a real-world question, something that could be asked in an interview. I highly doubt that all IT people would answer with the same ridiculous answers in an interview position.

If I was going to try and sell a car to someone, I would first get the specs of the car, then ask them what they are looking for in a car. I would use my knowledge of the specs to work my patter to make them interested. If they find a con, I will already have been engaging them in conversation about their personal life, so maybe I can turn that con in to one of those, "Ah, but in your situation, with you child..." kind of things.

Engage your audience. Know what you're talking about with regards to what you are selling. Make that car work for the person that you are selling to. Simple stuff in theory, it's how you play it out in practice that makes the difference.

#12 Auzeras

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Posted 12 May 2014 - 12:18

Depends how you want to sell it, from a sales and marketing perspective there are two main ways.

 

1) Create demand. If the buyer (interviewer) is tired and un likely to be in the market for the new "car" then you have to make them interested. Try find ways to incorporate the companies values and interests into your sales pitch

 

2) Address demand. If you can see the buyer has exposed short comings in the current market address those ASAP! They are gold, keep your pitch aligned with what sucks in their life.  Eg: Other cars use petrol? Petrol! Pfft amatuers! it's polluting, expensive, pretty much no good everyone knows that but we're society designed around it. I'll bet right now someone is trying to sell you a hybrid or electric car right? Wrong choice, not only is that hybrid going to cost a lot in specialist maintenance its still reliant on petrol, it doesn't solve the issue. What you're after is this, our XG12 biofuel powered vehicle. Uses traditional piston engines that nearly any mech can service, has the same power as modern petrol etc etc etc

 

Draw them out with expectations but keep them comfortable with reliability and what they know. Never say ANYTHING negative about your product. 



#13 Aheer.R.S.

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Posted 12 May 2014 - 12:46

Seriously guys, what type of reputation do you think you're giving Neowin/the 'techy crowd' using the 'p' word all the time, or linking the original question to sex?

 

'NSFW'

Placebo?? :p

 

And lets face it, it was little bit of fun and buying a car isn't exactly tech, yes one could argue there's tech in a car, but it's first and foremost transportation, and I wouldn't think a little clowning around is going to hurt the site's reputation, as the tech advise sections are, quite literally, a treasure trove of useful advice and information.

Let's get rid of the stupid answers, shall we? Capr was asking a real-world question, something that could be asked in an interview. I highly doubt that all IT people would answer with the same ridiculous answers in an interview position.

If I was going to try and sell a car to someone, I would first get the specs of the car, then ask them what they are looking for in a car. I would use my knowledge of the specs to work my patter to make them interested. If they find a con, I will already have been engaging them in conversation about their personal life, so maybe I can turn that con in to one of those, "Ah, but in your situation, with you child..." kind of things.

Engage your audience. Know what you're talking about with regards to what you are selling. Make that car work for the person that you are selling to. Simple stuff in theory, it's how you play it out in practice that makes the difference.

Well, in all honesty, a car is probably the second most expensive item a person is likely to buy after a place to live, and historically, cars have been seen as an extension of a person's personality, sleek, reliable, practical etc...

Sex appeal can sell just about anything, so the quickest way to impress a potential buyer is to pander to 'said' buyer's need, is the guy young and single, sell them a penis car, if the buyer has a family, then something with good seating and a large boot (trunk) and so on.

 

In a word, yes, I was being silly in my post above, but within that silliness is an underlying fact, a good car salesperson will always look at a person's needs or 'shortcomings' to best decide what sort of vehicle that person will benefit from.

I myself, like large saloons (sedans) stuff like my Omega, or if I had the money, a Chrysler 300C, (7 series BMW's etc..) but if I was honest, my needs dictate a people carrier or minivan, I am a family of 5, but as the youngest of my parents' boys even though I'm 38, I'm also responsible for my parent's needs so a 5 seater car isn't exactly practical, moreso if everyone needs to be somewhere at the same time.

 

If the circumstances were different, and I was still single, then why not get something like a sports car, it's only me, and I'd probably buy a Nissan Skyline, purely because it makes me feel like I would get noticed.

I've been in a Bentley Dealership, when there was one near where I live, and had a great conversation with a salesperson in the showroom about this sort of thing, (we both knew I was out of my depth, and I kept my distance from the cars so as not to damage them) but the conversation was really good, he made me feel like someone he would like to talk to in a social situation, and I left feeling positive about the visit, (personal Bentley preference would be the Azure, now no longer available, I think) but If I found myself with that sort of money, I would feel very comfortable with buying from that salesperson, so in essence, he did his job right.. (if that makes sense)



#14 sc302

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Posted 12 May 2014 - 17:13

It depends.  Here is an interesting read for an online sale

http://forums.corral...-ebay-read.html

 

Some cars sell themselves others require work. 

 

If in person, it is best to learn a bit about the car you are selling.  Ins and outs.  Highlight the ins as much as you can.  Learn about the person and if they seem like a down to earth person give them warning about the outs, if not let them think that there is nothing wrong with their decision.  People like honest salesmen, people like honest dealerships, people do not like to feel like they have been swindled or lied to.  I personally don't like dealing with a salesman who knows nothing about the car unless I can get the car for a super stupid deal, selling a fully loaded special edition at a base model price (a well known tuner car sold for base model prices due to not having the book to properly price the car). 

 

For example, because of the way the dealer within walking distance handled my sale and issues I will never go back to that dealer to buy a car.  I will go the extra 30 miles to the next one, they have treated me with respect and have bent over backwards even after the sale.  I have no problems going to them or giving them service when I cannot do it myself.  They made me feel like I had control over the deal, and have control over what I need to have done to the car...the other dealer gave me no feeling of control or worth.  If I had the opportunity I would gladly roll a dump truck full of manure through their show room floor..torching the place isn't good enough for them.



#15 Lizardslap

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Posted 14 May 2014 - 16:37

what ever car you get make sure its not a convertible and you have door all the way around your windows none of this my window is the top part of the door

 

because it will leak oneday and your car will smell like a swamp they all do it eventually