The CEO of Levis Strauss, Chip Bergh, has some advice for you: Don't wash your jeans.
As in don't wash them ... ever. Speaking at Fortune's Brainstorm Green conference, Chip said he was sporting a pair that had "yet to see a washing machine" in over a year.
Worried about germs, you germaphobes? No problem, he says. Just stick your jeans in the freezer once a month next to the frozen waffles to kill off the bacteria. Apparently getting them icy will neutralize the sweat, coffee spills and other bodily fluids that might collect in the zipper or "seating" area. He also suggests spot cleaning with a sponge or a toothbrush.
While that could work for the stuff on the outside of your jeans, what about all the stuff your body cooked up that's on the flip side? Once you get 'em back up to body temperature, won't you be warming up those germs again? Yuck.
Jean freezing has become quite the craze in the past few years. It even comes with its own video tutorials and folding techniques posted online by bloggers around the country. Interesting, but somehow I doubt an overnight stay in the freezer is going to silence the filth festival that accumulates on a pair of jeans over the course of wearing them for 30 days straight.
Bergh claims that not washing your jeans keeps them in mint condition and helps conserve water.