SCEA Posts Highest First Party Sales For December In Company History


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SCEA Very Pleased with December NPD Results

Great sales month for PlayStation platforms

As you may have seen, we broke the news today on the stellar December numbers and record setting game industry sales total for 2006. Following the release of that data, SCEA issued a statement touting the success of its PlayStation platforms. You can read that statement in full below.

Sony Computer Entertainment America dominated the US computer entertainment marketplace in December, scoring its highest first-party sales month in company history, as well producing the top-selling home system. According to NPD data, SCEA tallied total sales of $1.61 billion, with more than 2.8 million units of hardware, 22.4 million units of software and 6.9 million peripherals sold, besting the next closest company's total retail sales dollars by nearly 40%. December 2006 was only the third time total first- and third-party sales for an individual company have exceeded $1.6 billion, records previously set by SCEA in December 2001 and 2002.

On the hardware front, the more than six-year old PlayStation 2 outpaced all other home systems at retail during December, including newer, readily-available products from our competition. Sales of PS2 systems were down a mere 5% from December 2005, demonstrating the continued viability of the PS2 technology. PSP (PlayStation Portable Player) showed very strong gains in December, up 130% over the previous month. As one of the top items on consumer's holiday gift lists, the recently released PLAYSTATION 3 set a new record for the company following exceptional December sales – in the first two months of availability, the PS3 has sold-through more units in the US than the original PlayStation or PlayStation 2.

"If there was ever any doubt about the power of the PlayStation brand in the US, the December NPD data should quickly quell it," said Jack Tretton, president and CEO, Sony Computer Entertainment America. "Not only did consumers drive records for PLAYSTATION 3, they also validated the excellent value represented by PlayStation 2 and the entertainment versatility of PSP. These sales figures bode very well for the company heading into 2007."

Source = http://biz.gamedaily.com/industry/news/?id=14942

Launch Data Just For Good Measure:

December 2005 (Xbox360):

US - 281,000 LTD: 607,000 (http://www.gamespot.com/news/6142565.html)

Japan - 70,567 LTD: 70,567 (http://www.gamesarefun.com/news.php?newsid=5948)

December 2006 (PS3):

US - 490,700 LTD: 687,000 (http://www.gamesarefun.com/news.php?newsid=7404)

Japan - 301,158 LTD: 457,558 (http://www.gamesarefun.com/news.php?newsid=7399)

December 2006 (Wii):

US - 604,200 LTD: 1,100,000 (http://www.gamesarefun.com/news.php?newsid=7404)

Japan - 96,332 LTD: 919,643 (http://www.gamesarefun.com/news.php?newsid=7399)

Edited by Flux Capacitor
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Notice how they don't show a number, yet NPD reports 490.7 K units of the PS3 sold in December. SCEA might be pleased, but that's not that great. The 360 sold 1.1 million and the Wii sold 604.2 K.

PS2 is still selling strong, but that's about it for SCEA. :p

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Definitely impressive PS2 sales. Still the highest selling console..

However, PS3 not so much :p.

Well the PS2 is the PS3 is it's own worst enemy, not to mention the high price.

UPDATED FIRST POST

Edited by Flux Capacitor
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