500,000 Android device activations per day

According to a recent tweet by Andy Rubin, Senior VP of Mobile at Google and Android founder, there are currently over 500,000 Android devices activated every day. Not only that, but this figure is growing week over week at a rate of 4.4%. Back in December 2010 this number stood at just 300,000 per day, and before that 200,000 per day in August 2010.

This number is, of course, great news for Google and the Android platform. With such a large number of activations per day, it really shows how popular the mobile operating system is around the globe, and how much demand there is for Android devices overall. Not only is this number high, but it’s also a more true representation of consumer activity as it directly relates to users purchasing (and activating) their devices, as opposed to numbers referring to shipments (to retailers), as companies often provide.

As Android Central points out, this huge number does equate to nearly six devices getting activated every secondand around twenty thousand per hour. What’s more impressive is the rate of growth, which using the 4.4% mark as a statical growth rate, will place the one million activations per day mark around September of this year. Hopefully device manufacturers can push out their devices fast enough to meet the increasing demand.

Image courtesy of Android Central

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44 Comments

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please, why dont they release sales figures? everyone does. even if it's shipped numbers. why use activations? who uses activations? only someone trying to inflate their importance. again, google is being deceptive. they don't explain what an activation consists of. you can't just throw that out there when it means nothing.

vcfan said,
please, why dont they release sales figures? everyone does. even if it's shipped numbers. why use activations? who uses activations? only someone trying to inflate their importance. again, google is being deceptive. they don't explain what an activation consists of. you can't just throw that out there when it means nothing.

Just as Apple do, constantly, in their keynotes.

vcfan said,
please, why dont they release sales figures?
Google aren't selling the phones, it's not their place to release someone else's sales figures.

Activation is based on a devices IMEI and when logging into a google account during initial setup. Reinstalling ROMs multiple times on an already registered and activated device equals one activation.

ManMountain said,
Activation is based on a devices IMEI and when logging into a google account during initial setup. Reinstalling ROMs multiple times on an already registered and activated device equals one activation.

Well there is your answer. Android is gonna take over everything before long.

KingCrimson said,
100s of Android phones vs 1 iPhone. Yet iPhone still makes more profit then all of them combined.

And? How does that have any baring on the article? As for 'Profit' I'd say HTC, Samsung, LG, Motorola etc are all doing just nicely, or perhaps you'd care to share a source for your claim? Oh and yes, there may be numerous android devices but why is that a bad thing? I guess you don't like having something unique or different or ya know, not being the same as every other user out there...

Like others said, in Europe you dont activate a phone. Enter pin after you power it and off you go. Only thing that could count as "activation" is entering email address to get access to market/email/calendar etc. And even after reflash, you enter same address usually, unless you open new mail accounts every day.

They could be counting "conversion" of email accounts to android accounts. That would make sense, because the number wouldnt be inflated by re-flashes etc

These are not unique activations. I activated an Android phone 8 times just this month, because I installed different roms on it. Every time, the device is seen like a "new" device.

TDT said,
These are not unique activations. I activated an Android phone 8 times just this month, because I installed different roms on it. Every time, the device is seen like a "new" device.

Exactly, this is my guessing too, I would imagine it's something like every time you accept the terms on the android market or something like that. Or when you first enter the gmail account linked to the phone.

I doubt very much that this is 500,000 NEW units shipping every day. That's just stupid to even think so, else going on that figure they are shipping 15 million units per month?!?! Really people believe that??

TDT said,
These are not unique activations. I activated an Android phone 8 times just this month, because I installed different roms on it. Every time, the device is seen like a "new" device.

Wow so the custom rom community is that big. All the more reason why everyone should be using an open Android Device.

It doesn't work that way. Look at next quarters selling units and do the math.

TDT said,
These are not unique activations. I activated an Android phone 8 times just this month, because I installed different roms on it. Every time, the device is seen like a "new" device.

Yes, because flashing a new rom 'Activates' the device each time When I'm feeling generous to google I back up and then flash a new rom 5-10 times....

/s

that's great and all but how many did you sell per week?.... you can reactivate the same device to different owners also if someone resells it

Stewart Gilligan Griffin said,
that's great and all but how many did you sell per week?.... you can reactivate the same device to different owners also if someone resells it

And how often is that happening?

If you look at the units shipped each quarter, you'll see that number is quite high.

AbandonedTrolley said,
Hmmmm my guessing is that this gets inflated greatly by the custom ROM community, as no doubt each re-flash is an activation.

Oh wow I didn't think of that. Unless they filter multiple device activations from the same device, inflation due to custom ROMs is pretty likely

AbandonedTrolley said,
Hmmmm my guessing is that this gets inflated greatly by the custom ROM community, as no doubt each re-flash is an activation.

Indeed that is always the case with numbers such as these...
Guess why companies use number such as these instead of devices sold when possible

AbandonedTrolley said,
Hmmmm my guessing is that this gets inflated greatly by the custom ROM community, as no doubt each re-flash is an activation.
I've never had to reactivate my phone after I flashed ROM's...I doubt this is the case.

AbandonedTrolley said,
Hmmmm my guessing is that this gets inflated greatly by the custom ROM community, as no doubt each re-flash is an activation.

Nice try. Nope. Flashing roms doesn't reactivate your phone. From my experience carriers refuse to activate phones with custom roms. Sprint has told me they couldn't activate my Hero running CM6.

Jmaxku said,

Nice try. Nope. Flashing roms doesn't reactivate your phone. From my experience carriers refuse to activate phones with custom roms. Sprint has told me they couldn't activate my Hero running CM6.

That is a bunch of BS. At least on Verizon and on my Incredible, all I had to do to activate (if I wanted to, but wasn't required to after flashing) was dial #228

tsupersonic said,
That is a bunch of BS. At least on Verizon and on my Incredible, all I had to do to activate (if I wanted to, but wasn't required to after flashing) was dial #228

Interesting. Sprint just looked at me like they had no idea what I was talking about.

AbandonedTrolley said,
Hmmmm my guessing is that this gets inflated greatly by the custom ROM community, as no doubt each re-flash is an activation.

Yea, you dont know what you are talking about. You are NOT activating your phone each time you flash a ROM. If so, then the activation number would be much higher that 500k.

Tim Schiesser said,

Oh wow I didn't think of that. Unless they filter multiple device activations from the same device, inflation due to custom ROMs is pretty likely

Not likely at all actually. You do not have to activate your phone again when you flash a new ROM.

AbandonedTrolley said,
Hmmmm my guessing is that this gets inflated greatly by the custom ROM community, as no doubt each re-flash is an activation.

I dont think the custom ROM community is THAAAAAAT big. By the way, there seems to be a misunderstanding between what google calls activations and what you guys call carrier activations. Carrier activations dont even exist in europe, yet I presume they're still counting those. So I guess what they call activation is something else.

Apple has very accurate numbers because they force you to active through iTunes, even in europe.

And undoubtedly, googles figures are inflated somehow because that pretty much means 182 million devices a year, which is kind of a lot

techbeck said,

Not likely at all actually. You do not have to activate your phone again when you flash a new ROM.

Is this some US BS? I've never had to activate a phone in my life, and I've had 7 from new Droid phones

Jmaxku said,

Nice try. Nope. Flashing roms doesn't reactivate your phone. From my experience carriers refuse to activate phones with custom roms. Sprint has told me they couldn't activate my Hero running CM6.

I use an Android myself, so I'm not an Apple fan trying to bash the figures, I'm just trying to make sense of them. Personally I refuse to believe that they are shipping 15 million new units a month and that there is something that is causing multiple activations.

AbandonedTrolley said,

I use an Android myself, so I'm not an Apple fan trying to bash the figures, I'm just trying to make sense of them. Personally I refuse to believe that they are shipping 15 million new units a month and that there is something that is causing multiple activations.

Agreed, it's just not custom ROMS.

AbandonedTrolley said,

I use an Android myself, so I'm not an Apple fan trying to bash the figures, I'm just trying to make sense of them. Personally I refuse to believe that they are shipping 15 million new units a month and that there is something that is causing multiple activations.

What about people buying used phones and activating them on a new network? There are a lot of buy one get ones as well to.

AbandonedTrolley said,
Hmmmm my guessing is that this gets inflated greatly by the custom ROM community, as no doubt each re-flash is an activation.

Absolutely wrong. It doesn't work that way.

AbandonedTrolley said,

I use an Android myself, so I'm not an Apple fan trying to bash the figures, I'm just trying to make sense of them. Personally I refuse to believe that they are shipping 15 million new units a month and that there is something that is causing multiple activations.

How doesn't it make sense? You can see how quickly android market share has grown and when you compare 500000 daily activations with the iPhones 300000 it makes sense. Nothing is being double counted and custom roms don't' 'Reactivate' the device. It's a one time deal and isn't replicated by any tinkering/factory resetting etc etc.