"Allison Brown" will show you the power Windows 8 at retail outlets

When you go to a Microsoft Store or another retail store such as Best Buy and you see a PC running Windows 8, you might see that the PC has already been used by a person named "Allison Brown". If you go hands on with the Windows 8 demo, you will see things such as Allison's picture album, along with emails and even other personal contacts.

No, the PC has not been used by someone else before you got to it. The Wall Street Journal reports that "Allison Brown" is actually a fictional creation of Microsoft, designed to show that Windows 8 is more "personal" that previous versions of the Windows OS. Microsoft is also creating other female personas for selling Windows 8 hardware in other countries.  For example, people in Germany can demo a Windows 8 device and see "Franziska Fiegler's" photos, emails and contacts.

It's all a part of Microsoft's desire to better control the launch of Windows 8 in retail stores. The article says that both Microsoft and chip maker Intel have trained hundreds of retail store employees on how to show off Windows 8 to customers. Best Buy says it has already spent a total of 50,000 hours in training employees on Windows 8 and will have what it calls an "experience" table at the front of each Best Buy store showing off Windows 8 products.

Of course, Microsoft is stepping up its own retail push with the Windows 8 launch, as it will open 34 temporary stores on Friday to sell Windows 8 and its Surface tablet.

Source: Wall Street Journal | Image via Microsoft

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11 Comments

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Brilliant, why on earth did Microsoft pick a German name, that makes it sound like the woman is at least in her fifties when there are so many age neutral and less silly sounding names to pick from.
Or are bored, middle aged housewives Microsoft's new target demographic?

Edited by Gott, Oct 23 2012, 9:35pm :

Aergan said,
Microsoft, remember AOL in the UK with Connie?

We all know how well that went.

Finally I can understand that all this Connie 2012 rush mean.

Looks like best buy used all their training budget for executive expenses, none of the staff seemed to know what Windows 8 was at the BB in Shady Grove Rd, MD. No surprise there, really, just another mismanaged Microsoft product launch.

problem is that Allison is real, an MS employee. I know her personally. In my opinion, MS messed up. They have fictional characters with fake names in a library that marketing employees are supposed to draw from when creating marketing materials, completed with licensed photos, as well as approved fictional company names (e.g. Contoso, an oft used MS fictional company).

petrolly said,
problem is that Allison is real, an MS employee. I know her personally. In my opinion, MS messed up. They have fictional characters with fake names in a library that marketing employees are supposed to draw from when creating marketing materials, completed with licensed photos, as well as approved fictional company names (e.g. Contoso, an oft used MS fictional company).

So what?

Sylar0 said,

So what?


That the WSJ and Neowin didn't do any actual reporting and fact-checking and got completely wrong the underpinning point of the article? No, why should anyone care about that? Now, it's possible MS did this to show authenticity, but again, WSJ didn't take care to learn this.