Amazon sells out of updated Kindle

As Amazon fights off fierce competition on the e-reader front from Apple’s iPad and Barnes & Noble’s Nook, the Kindle received a much-welcomed update last week. As it turns out, according to PCmag, it was a little more than much welcomed; as of today, they have sold out on Amazon.com long before the official august 27 ship date. This sudden surge of enthusiasm for the popular e-reader is great news for a company whose only physical device is the sights of Apple and the iPad sales juggernaut. According to CEO Jeff Bezos, in an interview with Cnet, Amazon has 70-80% of e-book market share. Add a greatly successful new Kindle launch and you’ve got a recipe for a company that knows how to grow a product against fierce competition.

The new Kindle features embedded Wi-Fi, making book downloads faster and browser performance smoother. It sports a brighter screen (by e-ink standards), and has a smaller footprint. While it isn’t physically slimmer, it’s 15% lighter. New font-handling technology and page turning tweaks are introduced in the 3.0 version of the software. The Wi-Fi only version of the Kindle will sell for $139, and the regular 3G version will sell for $189. 

Image Source: Amazon

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Fierce? The iPad is a completely different market segment than the dedicated ebook reader like the Kindle. Amazon is really marketing to people who want to read. That's like 10% of people. And those 10% don't want to read on an iPad. For casual readers who happen to own an iPad, there's the kindle app. Fierce is such an exaggeration.

grockk said,
Fierce? The iPad is a completely different market segment than the dedicated ebook reader like the Kindle. Amazon is really marketing to people who want to read. That's like 10% of people. And those 10% don't want to read on an iPad. For casual readers who happen to own an iPad, there's the kindle app. Fierce is such an exaggeration.

Exactly! The iPad and the Kindle are two completely different animals. I don't understand why people keep trying to pit them against each other. One is designed solely for reading while the other is akin to a netbook. WTF.

Katheriner said,
Exactly! The iPad and the Kindle are two completely different animals. I don't understand why people keep trying to pit them against each other. One is designed solely for reading while the other is akin to a netbook. WTF.

Because the iPad can do much more than the Kindle. Common consumers do not think about markets when they make a purchase. To a common consumer, things that are viscerally and behaviorally attractive make more sense. Things that do "more" sound better than things that do "one". Hence, iPad wins. It doesn't matter that you can read better on the Kindle. Common consumers won't even realize that. Only book readers will and they might go out and buy a Kindle also. Have you seen or touched a Kindle before buying it? I wanted to buy one, but I can't touch that thing because it's not even available in a store. Is it available now? I don't know. I use the Kindle app on my Android phone.


Amazon can win only based on price. They realized it and that's why they keep lowering the prices.

However, this article sounds more like propaganda for Amazon. So what if Amazon website shows it's sold out? Did they give out numbers of how many sold? Did they give out numbers of how many they had in stock before the pre-orders began? Did they sell 10? Or did they sell 1 billion? There's so much missing information which leads you to believe that there is so much demand for the Kindle.

At least Apple releases information on how many iPhones or iPads were sold. Maybe because it's a big number, but not giving out a number would mean that they are ashamed of the number. So, they say "sold out", which sounds better than saying "we sold 10 Kindles".

By doing this, Amazon is also keeping shareholders in the dark. This is bad.

Edited by Jebadiah, Aug 4 2010, 8:09am :

I'd be curious to get one... However, I still prefer the library. I doubt there will ever be a free subscription offer, otherwise I'd gladly dump $150 on this device.

Firethorne said,
Does the new version still have the black flicker that occurs when changing pages?

Apparently, some firmware update solved the problem with the black flash.

Firethorne said,
Does the new version still have the black flicker that occurs when changing pages?

That's just the nature of e-ink

Tekkerson said,
My thoughts exactly. Sounds weird.

What would you rather it say? It doesn't sound weird to me. Well, it does now but only because I've repeated in to myself about ten times

It is a great product to start, but not quite there with me yet. I have more technical reading than fiction, known fiction...

They need to upgrade the kindle format allow marking of page boundries so you can have an index. On a regular story book it is not an issue, but if they really want the market to pickup for textbooks, education, and technical papers... they have to implement a way to navigate the information better than "let me see what next bunch of text I can fit on the display. I waited this long... it keep getting better!

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