AMD game console chip exec departs for NVIDIA

The executive at AMD chiefly responsible for getting the company's graphics chips inside the Xbox 360 and the Wii game consoles has now left the company. The Wall Street Journal reported today that Bob Feldstein departed the company on Friday and came to work for one of its biggest rivals, NVIDIA, this week.

The story states that Feldstein previously worked at ATI before AMD acquired the company in 2006. By then, ATI had already signed deals with Microsoft and Nintendo to bring a version of its Radeon graphics chips to the Xbox 360 and Wii game consoles, respectively.

Feldstein, who had the official title of corporate vice president of business development while at AMD also reportedly has signed a deal with Nintendo to put a Radeon-based chip inside the upcoming Nintendo Wii U console. The story adds that he also secured similar deals for the next game console from Sony and Microsoft, even though neither company has commented publicly on their next-gen game console plans.

His new role at NVIDIA will be as its vice president of technology licensing. You can bet that NVIDIA, which got its GeForce chip inside the Playstation 3, would like to have its hardware inside future game consoles as well.

Source: Wall Street Journal

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16 Comments

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Even though I've generally been an Nvidia guy for the past few years, AMD does have some decent hardware out there, saying that though, I've got a Nvidia card in my main desktop and an AMD in my laptop and the software for the AMD is just atrocious. It's just such a mess to update things that I've actually stopped updating my AMD one. Nvidia software is so much easier.

Munroe said,
Even though I've generally been an Nvidia guy for the past few years, AMD does have some decent hardware out there, saying that though, I've got a Nvidia card in my main desktop and an AMD in my laptop and the software for the AMD is just atrocious. It's just such a mess to update things that I've actually stopped updating my AMD one. Nvidia software is so much easier.

nvidia is easier? really? currently its my first Nvidia since the Geforce4, and im on Win7, installiing graphics drivers, or updating them... REQUIRES A FREAKING RESTART
Catalyst hasnt needed a restart since their 2nd or 3rd version Win7 drivers. N ot with updates, not with nothing.
And both 'control panels' are awfully similar, almost identical.
Altho Catalyst comes with Overdrive, kinda fun

Software doesn't really matter for consoles. All the games are programmed using your hardware and using your software.

Did you ever hear anyone complaining about ATI drivers while playing 360 games ? Not me ...

The problem on PC is a lot of devs focus on one architecture only. AMD or nVidia. If you try to play a game favoring nVidia using AMD hardware and software things wont be perfect. If you can accept this AMD drivers are not bad. Historically more devs focus on nVidia hardware and software.

Shadowzz said,

nvidia is easier? really? currently its my first Nvidia since the Geforce4, and im on Win7, installiing graphics drivers, or updating them... REQUIRES A FREAKING RESTART
Catalyst hasnt needed a restart since their 2nd or 3rd version Win7 drivers. N ot with updates, not with nothing.
And both 'control panels' are awfully similar, almost identical.
Altho Catalyst comes with Overdrive, kinda fun
\

Are you seriously complaining about restarting your computer for a driver update???

If your computer was worth a damn it would boot up in less than 15 seconds anyway.

JhonKaBrohamski said,
\

Are you seriously complaining about restarting your computer for a driver update???

If your computer was worth a damn it would boot up in less than 15 seconds anyway.

Uh not everyone is only running gaming only rigs.

Shadowzz said,

nvidia is easier? really? currently its my first Nvidia since the Geforce4, and im on Win7, installiing graphics drivers, or updating them... REQUIRES A FREAKING RESTART
Catalyst hasnt needed a restart since their 2nd or 3rd version Win7 drivers. N ot with updates, not with nothing.
And both 'control panels' are awfully similar, almost identical.
Altho Catalyst comes with Overdrive, kinda fun

What version of drivers are you installing, not had to restart my computer after a driver update for ages!

PeterTHX said,
First job: getting MS, Sony & Nintendo to dump AMD and go with nVidia's superior hardware before first silicon.

*eyeroll*

PeterTHX said,
First job: getting MS, Sony & Nintendo to dump AMD and go with nVidia's superior hardware before first silicon.

/s

PeterTHX said,
First job: getting MS, Sony & Nintendo to dump AMD and go with nVidia's superior hardware before first silicon.

:facepalm:

PeterTHX said,
First job: getting MS, Sony & Nintendo to dump AMD and go with nVidia's superior hardware before first silicon.

Maybe If you said superior drivers...

Both AMD and Nvidia have great gpu's out this generation.

PeterTHX said,
First job: getting MS, Sony & Nintendo to dump AMD and go with nVidia's superior hardware before first silicon.

lol
really? Actually, they are pretty on par.

GS:mac

PeterTHX said,
First job: getting MS, Sony & Nintendo to dump AMD and go with nVidia's superior hardware before first silicon.

WHAT!!! AMD GFX chips are awesome. Both companies are doing alright in that department at the moment. Also who is a big fan of one company ruling a market?!?!?

PeterTHX said,
First job: getting MS, Sony & Nintendo to dump AMD and go with nVidia's superior hardware before first silicon.

Still playing their game?

You're guaranteed consumers because you're not using your mind objectively since you subjugate yourself to fandom.

Praetor said,

:facepalm:

I see people are still in denial about the GTX 680s running faster and using less power than their AMD counterparts.