Android and Windows Phone marketshare in the US remains flat in May

Market research company, comScore, has released its latest market share report for the month of May, which has revealed no change in the percentage of Android and Windows Phone users in the United States.

According to the report, during the period of three months ending in May, 169 million people in the US owned smartphones, which was an increase of four percent over the number of devices in February. However, in terms of operating systems, only iOS has managed to show growth while the market share of Android and Windows Phone has managed to stay the same.

Being the only manufacturer for iOS devices, Apple has once again remained the top smartphone manufacturer with 41.9 percent of devices coming from the company. Samsung, in second place, holds 27.8 percent market share. LG, Motorola and HTC make up for the remaining major vendors.

Although, Android is the most widely used smartphone platform with 52.1 percent market share, it has shown no growth during May while iOS increased by 0.6 percent to grab 41.9 percent market share in the US. Windows Phone remained flat with 3.4 percent while Blackberry and Symbian continued to decline further.

The trend has been consistent with other market share reports, although sales of smartphones have continued to rise over the years.

Source: comScore | Images via comScore

Report a problem with article
Previous Story

Turtle Rock begins registration for Evolve PC alpha

Next Story

TechSpot: How to Take Amazing Photos of Fireworks

100 Comments

Commenting is disabled on this article.

I thought Windows Phone was about to take off? What will all the new features that people have been waiting for? Notifications! Everyone was waiting for notifications! Windows Phone should be tracking up and not be flat. Wallpapers! I just don't understand, all those new features and still flat marketshare.

If Windows Phone is tracking flat then people here on Neowin were wrong.

It's funny when people keep saying Windows Phone is in third place, yet there's only 0.5% difference between blackberry and it. I'd say joint third more likely.

Enron said,
I'm sorry son, you're going to have to look at the chart and try your math again.

Whoops, I was looking at the February column. Still only 1.1% difference for may.

4 years later and still very small Marketshare. Microsoft needs to do something to change this. And it's hilarious when people compare WP Marketshare with OSX Marketshare. Apple has the most profits in the PC industry with their small Marketshare. That there is called success. WP is nowhere near that success.

I would say that I would say Microsoft and Intel make the most profits in the PC Industry. Apple makes the most profits in smartphone and tablet market.

Melfster said,
I would say that I would say Microsoft and Intel make the most profits in the PC Industry. Apple makes the most profits in smartphone and tablet market.

You would be wrong, Apple makes more profit in the PC market alone (separate from mobile) than HP, Dell, Asus, Acer and Lenovo COMBINED while shipping only a tenth of the amount of product volume

Sonne said,

You would be wrong, Apple makes more profit in the PC market alone (separate from mobile) than HP, Dell, Asus, Acer and Lenovo COMBINED while shipping only a tenth of the amount of product volume

That's a nice trick since Apple doesn't report profits by product group. Hell, I don't think they even report revenues by product group. They report only units shipped and total revenues.

Melfster said,
I would say that I would say Microsoft and Intel make the most profits in the PC Industry. Apple makes the most profits in smartphone and tablet market.

with a monopoly where people don't have much of a choice... kinda sad really.

The thing I see is that Smartphones in USA are a saturated market, if growth and marketshare remain with small variations, it means it has reach some sort of saturation. So if outside USA WP is growing, still some good news.

VHMP01 said,
The thing I see is that Smartphones in USA are a saturated market, if growth and marketshare remain with small variations, it means it has reach some sort of saturation. So if outside USA WP is growing, still some good news.

This guy! This guy gets it! :D

Also the American mobile market is well, crap. 2 big players (though tmobile is making waves) one on gsm, one on CDMA, and windows phone mostly targets the former as its easier to build a phone for all markets than just one. The latter gets nothing really.

VHMP01 said,
The thing I see is that Smartphones in USA are a saturated market, if growth and marketshare remain with small variations, it means it has reach some sort of saturation. So if outside USA WP is growing, still some good news.

That would be nice if it were true except that its not, Android is more successful overseas than it is in the US, its over 50% market share in NA but over 70% in Europe and well over 80% in China.

Windows Phone is NON existent in China, less than 0.6%, and in most countries in Europe it has seen a decline in market share this year over last year.

Windows Phone is getting slapped around like a red headed step child all over the world

DomZ said,
Windows Phone isn't being slapped around ALL over the world at all. It's growing in plenty of markets, just not on your doorstep I imagine:

http://www.wpcentral.com/windo...one-gains-europe-loses-asia

They are getting slapped around where ever it counts, that link is from a few months ago, here is a more current link from a couple days ago using ore up to date data from the same source (kantar) funny how data looks when not posted on a windows fan site eh?

http://bgr.com/2014/07/01/windows-phone-market-share-3/

I just googled "windows phone marketshare" and picked the most recent one on the frontpage of Google. I didn't specifically look for a Windows Phone site..

Looking at the actual source for the data:

http://www.kantarworldpanel.com/smartphone-os-market-share/

Their market share has decreased, although I would put that down to the fact there has been no major handset releases this year yet and the last real flagship was the 1020.

With it being such an unknown to many people marketing plays a big part in the sales, and with nothing new being out that's obviously started to dwindle.

I'd re-asses the figures after WP 8.1 and the launch of the next round of devices..

I'm looking forward to see what Samsung will do with tizen. bad news for google overall but maybe good news for WP as users start to break out of the android choke hold.

I don't see that as being bad news for Google, more like good news for LG, Sony & Moto who will gladly fill any void in providing every possible permutation of handset/software to plug any gaps left by Sammy in the droid line up.

Sammy as customer oriented company are utter crap in providing support and updates. I don't think that their brand name carries any where near enough kudos for people to rush to change OS 'just because it's a Samsung' - they're just good a flooding the market with new models and the flagship's are decent handsets - not exactly the hardest of acts to follow....

Windows Phone is the Linux of the smartphone community. It's decent but the lack of developer support and consumer interest will always keep it in the "Meh" category.

JHBrown said,
Windows Phone is the Linux of the smartphone community. It's decent but the lack of developer support and consumer interest will always keep it in the "Meh" category.

If that's the case then I can easily say that OSX is the Symbian of the desktop community with it's 7% market share.

Gergel7077 said,

If that's the case then I can easily say that OSX is the Symbian of the desktop community with it's 7% market share.

lol

Gergel7077 said,

If that's the case then I can easily say that OSX is the Symbian of the desktop community with it's 7% market share.

Well…in that case Nokia would've made a lot more money than they do with WP haha.

Apple choses to be in the niche market (only expensive pc's) and make A LOT of money with the Macintosh. They're also the sole manufacturers (and choose to be) of Macs, Microsoft on the other hand had to buy Nokia because no one wanted to make phones for their OS.

Painful.

JHBrown said,
Windows Phone is the Linux of the smartphone community. It's decent but the lack of developer support and consumer interest will always keep it in the "Meh" category.

Developer support is picking up and percentage wise, it's more successful than desktop Linux was. In a year or two you might be able to call it the OS X of the smartphone community.

@Jundor, Apple choses nothing, if they could have 90% marketshare with OSX they would, simple as that... Stagnat 2007 both OSs of them!

VHMP01 said,
@Jundor, Apple choses nothing, if they could have 90% marketshare with OSX they would, simple as that... Stagnat 2007 both OSs of them!

They don't, otherwise they would have opened OS X to other manufacturers and produced cheap computers running OS X. It would definitely increase market share. It would also mean less money and quality guarantee for Apple.

Jundor said,

Well…in that case Nokia would've made a lot more money than they do with WP haha.

Apple choses to be in the niche market (only expensive pc's) and make A LOT of money with the Macintosh. They're also the sole manufacturers (and choose to be) of Macs, Microsoft on the other hand had to buy Nokia because no one wanted to make phones for their OS.

Painful.


Not quite my friend. OS X has been at 7% (globally) for years and years without any growth potential. I seriously doubt Nokia would want an OS that didn't provide any hint of growth. With WP OS, at least it is growing globally, albeit very slowly, and has a much better chance of future growth potential.

Gergel7077 said,

Not quite my friend. OS X has been at 7% (globally) for years and years without any growth potential. I seriously doubt Nokia would want an OS that didn't provide any hint of growth. With WP OS, at least it is growing globally, albeit very slowly, and has a much better chance of future growth potential.

And that's why they shouldn't be compared. Apple makes money with the niche high-end pc market and succeeds, Nokia wants to sell phones in all categories to make enough money.

Jundor said,

And that's why they shouldn't be compared. Apple makes money with the niche high-end pc market and succeeds, Nokia wants to sell phones in all categories to make enough money.


You can believe that lie all you want.

Sad that after 4 years, WP is still only 3.4%. MS really needs to go back to the drawing board with that thing. I know some of you really like it, but it's obviously not resonating with consumers.

Every year it is proclaimed to be the "End of the iPhone" year. Yet Apple keeps raking in the dough and consumers are still interested.

But...but....wait until tango...wait until Nokia.....wait until Windows 8.

Seriously you are spot on, its been 4 years, billions of dollars in advertising, suing every OEM on the planet running Android, smear campaigns, empty promises, the demise of Nokia's respectability, MeeGo and Symbian are toast and still MS can't crack a 4% market share.

Time to throw in the towel, throwing money at it does not seem to be working, and thank God for that.

Eclipse77 said,
Sad that after 4 years, WP is still only 3.4%. MS really needs to go back to the drawing board with that thing. I know some of you really like it, but it's obviously not resonating with consumers.

Nah, just throw in the towel in the U.S., the rest of the world however...

Sonne said,
But...but....wait until tango...wait until Nokia.....wait until Windows 8.

Seriously you are spot on, its been 4 years, billions of dollars in advertising, suing every OEM on the planet running Android, smear campaigns, empty promises, the demise of Nokia's respectability, MeeGo and Symbian are toast and still MS can't crack a 4% market share.

Time to throw in the towel, throwing money at it does not seem to be working, and thank God for that.

That last sentence explains your position...

There is no way Microsoft is going to give up. Giving up this means giving up their future. It seems to be the USA that is stuck. I'm not saying thigns are going fantastic for Microsoft overseas but they are at least growing. USA is still very much into their iPhones, I wonder if WP is getting enough exposure in the USA. Here in the Netherlands the Lumia 520 is front in shop and selling very well.

Silver47 said,

Nah, just throw in the towel in the U.S., the rest of the world however...

Exactly. :-) Windows Phones are doing pretty well in Finland and other places, just not in the USA. Maybe they should add American flag and some other patriotic crap on the phone covers and maybe then WPs start selling better in the US. :-P

@Sonne, so basically you say that for OSX its "Time to throw in the towel, throwing money at it does not seem to be working, and thank God for that"... Right? I mean 4 does not compare to 2 decades with less than 4% marketshare worldwide, does it?

Eclipse77 said,
Sad that after 4 years, WP is still only 3.4%. MS really needs to go back to the drawing board with that thing. I know some of you really like it, but it's obviously not resonating with consumers.

The problem isn't that they need to go back to the drawing board, the problem is introducing something new and then making significant headway in an already-saturated market.

What do you think they could do differently going back to the drawing board that would ensure success? Can you give even one concrete example?

VHMP01 said,
@Sonne, so basically you say that for OSX its "Time to throw in the towel, throwing money at it does not seem to be working, and thank God for that"... Right? I mean 4 does not compare to 2 decades with less than 4% marketshare worldwide, does it?

except Apple is rolling in money and has become the most valuable tech company on the planet

Microsoft is also rolling in money and still a very valuable tech company. Don't try to get around the argument. He made a vallid point.

Sonne said,

except Apple is rolling in money and has become the most valuable tech company on the planet

I like how the same people who advocate against the evil M-Dollar are the same people who cheerlead Apple's record profits.

neoadorable said,
My Lumia 1520 chuckled at this even harder!

I'm glad you're happy with your phone, but the fact is WP isn't selling all that well compared to iOS and Android, and it's not gaining any ground at all.

also you have to remember that 3.4% today is a lot different than 3.4% in 2008. Apple did not have the type of competition, Google did not have the type of competition that wp has now and yet wp still grows.

Wp is outselling ios in I believe 16 markets around the world. and is creeping up on ios in several other different markets around the world.

korupt_one said,
Wp is outselling ios in I believe 16 markets around the world. and is creeping up on ios in several other different markets around the world.

I have used MS powered smartphones since the Motorola MPX 200, never used an iPhone... because I never felt that such devices fitted my needs but, honestly, I have no problem to admit that the real competitor for WP is Android and not Apple. Why? Quite obvious: Android has the same full range of devices, from the low end to high one, as WP; Apple, right or wrong, is focused on the high segment only.

That doesn't affect me at all, fact is it's an excellent device and my third WP handheld. They've all been solid, far better than the Symbian OS devices i used previously, and at least on par with my Android devices (tablets)

sbasil said,

Exactly. :-) Windows Phones are doing pretty well in Finland and other places, just not in the USA. Maybe they should add American flag and some other patriotic crap on the phone covers and maybe then WPs start selling better in the US. :-P

make a windows phone gun app. "control your gun with your windows phone." will sell million phones instantly.

This isn't exactly true, there is growth for both Android and Windows Phone. The key is not to just look at the percentages, people seem to be fixated on them and not the raw unit numbers. The fact is that the smartphone market is bigger in May than it was in February. That means that even if your market share percentage hasn't changed you've actually gained users regardless. So 3.4% in May 2014 does not equal 3.4% in February 2014, when you look at the unit numbers, same for Android etc.

So basically its still a 2 horse race. I wish things worked out differently with Nokia I would have liked to have seen MeeGo evolve...One can wish Jolla can bring something fresh to consumers, there is interested in there software amongst the Android community, even if that interest is quite small still.

Sonne said,
So basically its still a 2 horse race. I wish things worked out differently with Nokia I would have liked to have seen MeeGo evolve...One can wish Jolla can bring something fresh to consumers, there is interested in there software amongst the Android community, even if that interest is quite small still.

Nokia would have been dead years ago if they have stayed with either symbian or Meego. Meego was not a stable OS and Nokia did not have time to sit and wait for it to evolve either.

simrat said,

Nokia would have been dead years ago if they have stayed with either symbian or Meego. Meego was not a stable OS and Nokia did not have time to sit and wait for it to evolve either.


Agreed this opinion is usually from a person who literally hates wp and cant see past that as a reason for anything bad happening. I'm surprised wp isn't blamed for world disasters by some people

Yes, there is growth in the smartphone market, speaking of absolute numbers. But if you're looking for market SHARE figures (as in the article title), these numbers work perfectly well. So there is nothing untrue about these numbers. You're simply looking for a different thing.

Northgrove said,
Yes, there is growth in the smartphone market, speaking of absolute numbers. But if you're looking for market SHARE figures (as in the article title), these numbers work perfectly well. So there is nothing untrue about these numbers. You're simply looking for a different thing.

I didn't call out the market share numbers as untrue, I said that there's growth while the post doesn't, it just implies there's no growth. I put some context behind them and said that people should look past just the %s and at the actual figures to get a better idea.

Sonne said,
So basically its still a 2 horse race. I wish things worked out differently with Nokia I would have liked to have seen MeeGo evolve...One can wish Jolla can bring something fresh to consumers, there is interested in there software amongst the Android community, even if that interest is quite small still.

It's not a 2 horse race everywhere, while it's true still in the US it's far from the case in other markets.

duddit2 said,
Agreed this opinion is usually from a person who literally hates wp and cant see past that as a reason for anything bad happening. I'm surprised wp isn't blamed for world disasters by some people

Judging by the numbers I don't think enough people know of let alone care about WP and its "impact" on the market

George P said,

It's not a 2 horse race everywhere, while it's true still in the US it's far from the case in other markets.

Android has more market share overseas than they do in NA

George P said,

It's not a 2 horse race everywhere, while it's true still in the US it's far from the case in other markets.


George P, I could not agree with you more. I read so many articles on tech sites and read so many comments from people that look at numbers and draw conclusions without putting them in proper context to the point where I pull my hair out. Basically they take those numbers to form an offensive against the OS they hate. But when put in proper context, theses numbers all of a sudden seem trivial. Glad to see someone using their brain for a change instead looking at things at face value.

Just look below at Eclipse77, JHBrown, Sonne, etc. All they see is 3.4%. They don't see the smartphone growth for all OS's. All they see is an opportunity to bash what they don't like, looking at things at face value.

At some point Android was at 3.4% in its beginning. Now look at where they are, above iOS in market share. The naysayers were wrong about Android and they will be wrong on WP OS.

Edited by Gergel7077, Jul 4 2014, 9:41am :

Gergel7077 said,
At some point Android was at 3.4% in its beginning. Now look at where they are, above iOS in market share. The naysayers were wrong about Android and they will be wrong on WP OS.

Android came out in 2008, and was dominating in a 3 year period by 2011 I believe, correct?

By comparison, WP has been out since 2010 and here we are, 4 years later and they are where they are.

Now I'm not saying WP won't make it or anything to that effect, but the success they might see isn't going to be as easily gained in a heavily saturated market.

It also doesn't help that Nokia is showing declining numbers in the Q1.
http://techcrunch.com/2014/04/29/nokia-q1-14/

By comparison, you have Apple breaking their own records.
http://www.theverge.com/2014/1...0106/apple-q1-2014-earnings

Anyway, there's a lot of work that needs to be done. I'm not a naysayer, but rather just realistic. If Microsoft can hit 10% in the next three years, I'll be impressed. Personally, I think they need to work on their partnerships. It's not like Microsoft doesn't have leverage with Office and such.

George P said,

I didn't call out the market share numbers as untrue, I said that there's growth while the post doesn't, it just implies there's no growth. I put some context behind them and said that people should look past just the %s and at the actual figures to get a better idea.


Market share is not a parameter to verify if there is growth or not, it is used to verify the speed of growth. Considering that there were no new WP devices I am not surprised by the data; what will be interesting to see is the same data in September/October in Europe which is a more dynamic market than US and where, in Italy for example, WP is down to 9.9% from the 17% peak reached last year.

dead.cell said,

Android came out in 2008, and was dominating in a 3 year period by 2011 I believe, correct?

By comparison, WP has been out since 2010 and here we are, 4 years later and they are where they are.

Now I'm not saying WP won't make it or anything to that effect, but the success they might see isn't going to be as easily gained in a heavily saturated market.

It also doesn't help that Nokia is showing declining numbers in the Q1.
http://techcrunch.com/2014/04/29/nokia-q1-14/

By comparison, you have Apple breaking their own records.
http://www.theverge.com/2014/1...0106/apple-q1-2014-earnings

Anyway, there's a lot of work that needs to be done. I'm not a naysayer, but rather just realistic. If Microsoft can hit 10% in the next three years, I'll be impressed. Personally, I think they need to work on their partnerships. It's not like Microsoft doesn't have leverage with Office and such.


I understand what you are saying. However, again, you need to put things into perspective. When iOS came out in 2007, it was basically the only game in town with hardly any competition in the smartphone space. It shot up like a rocket in it's first year. Android comes out in 2008 and it shot up, not so much as a rocket but shot up none the less given more competition. It got to the point of overtaking iOS several years later. Now WP OS comes out with even more competition (yes I know they were late to the game). But that just means that it will take even longer, hopefully, to see similar success in a, as you said, heavily saturated market. Can it be done? YES. Will it be done? That remains to be seen but I do believe MS is on the right track if they make tweaks here and there.

Another thing to put in perspective is that the 3.4% share is only in the U.S.. I do wish they would write an article about WP OS's European market share. But I did find out what the market share is in other countries as of Feb. 2014:

Gained 2.1% for new total of 7.4% in Germany
Gained 3.4% for new total of 10.1% in GB
Lost 0.3% for new total of 1.0% in China
Lost 0.2% for new total of 0.2% in Japan
Gained 4.2% for new total of 16.1% in Italy
Gained 3.9% for new total of 4.7% in Spain

So it is not all doom and gloom for MS and are actually great in Europe. And things can still change for the better in the future in the US. It's all about perspective and taking what you read with a pinch of salt.

Edited by Gergel7077, Jul 4 2014, 6:03pm :

Gergel7077 said,

Another thing to put in perspective is that the 3.4% share is only in the U.S.. I do wish they would write an article about WP OS's European market share. But I did find out what the market share is in other countries as of Feb. 2014:

Gained 2.1% for new total of 7.4% in Germany
Gained 3.4% for new total of 10.1% in GB
Lost 0.3% for new total of 1.0% in China
Lost 0.2% for new total of 0.2% in Japan
Gained 4.2% for new total of 16.1% in Italy
Gained 3.9% for new total of 4.7% in Spain

So it is not all doom and gloom for MS and are actually great in Europe. And things can still change for the better in the future in the US. It's all about perspective and taking what you read with a pinch of salt.

Here is more up to date data, all posted within the past few days (not several months ago):
http://blogs.computerworld.com...-china-can-anything-save-os
http://bgr.com/2014/07/01/windows-phone-market-share-3/
http://www.thestreet.com/story...it-cant-afford-to-lose.html

Comparing this years numbers to last years WP market share has shrunk in North America, China (0.6% ouch) and most of Europe including Germany

Gergel7077 said,

I understand what you are saying. However, again, you need to put things into perspective. When iOS came out in 2007, it was basically the only game in town with hardly any competition in the smartphone space. It shot up like a rocket in it's first year. Android comes out in 2008 and it shot up, not so much as a rocket but shot up none the less given more competition. It got to the point of overtaking iOS several years later. Now WP OS comes out with even more competition (yes I know they were late to the game). But that just means that it will take even longer, hopefully, to see similar success in a, as you said, heavily saturated market. Can it be done? YES. Will it be done? That remains to be seen but I do believe MS is on the right track if they make tweaks here and there.

Another thing to put in perspective is that the 3.4% share is only in the U.S.. I do wish they would write an article about WP OS's European market share. But I did find out what the market share is in other countries as of Feb. 2014:

Gained 2.1% for new total of 7.4% in Germany
Gained 3.4% for new total of 10.1% in GB
Lost 0.3% for new total of 1.0% in China
Lost 0.2% for new total of 0.2% in Japan
Gained 4.2% for new total of 16.1% in Italy
Gained 3.9% for new total of 4.7% in Spain

So it is not all doom and gloom for MS and are actually great in Europe. And things can still change for the better in the future in the US. It's all about perspective and taking what you read with a pinch of salt.


The idea that the iPhone was the only option in 2007 is uninformed to say the least: WM and Blackberry were the rulers of the market then. While I cannot comment about the Blackberry because I never owned one I can reassure you that WM was light years ahead of both the iPhone and Android; I have had all the iterations of the platform since the Motorola MPX 200, just to remain with Smartphones only. History is not made by if and but although it is worth to note that if MS had not let the OS stagnating, first postponing Photon forever and after throwing away the child with the dirty water.... the scenario could have been very different today.
Also the market share you are referring to is old, the latest data is, unfortunately, not so good.

Gergel7077 said,

I understand what you are saying. However, again, you need to put things into perspective. When iOS came out in 2007, it was basically the only game in town with hardly any competition in the smartphone space.

Well, that's definitely news to me.

Cosmocronos said,

The idea that the iPhone was the only option in 2007 is uninformed to say the least: WM and Blackberry were the rulers of the market then. While I cannot comment about the Blackberry because I never owned one I can reassure you that WM was light years ahead of both the iPhone and Android; I have had all the iterations of the platform since the Motorola MPX 200, just to remain with Smartphones only. History is not made by if and but although it is worth to note that if MS had not let the OS stagnating, first postponing Photon forever and after throwing away the child with the dirty water.... the scenario could have been very different today.
Also the market share you are referring to is old, the latest data is, unfortunately, not so good.

Well, lets see...you had Symbian, Blackberry, WM and maybe WebOS before iOS came out. What ever other OS's there were at the time were pretty insignificant to even mention. And where are they now? WebOS and Symbian were already headed for the crapper before iOS and WM and Blackberry were the only real smartphone OS Apple had to contend with. WM was crap from the word go so they were in no position to contend with iOS. Blackberry was the only true OS that could compete. But they started heading for the crapper because iOS came out. Android coming out in 2008 pretty much sealed the deal for Blackberry. So really, what OS was there at the time that could compete? Blackberry was the only OS that had a shot to compete but couldn't. The three main OS's today are Android, iOS and WP8. WP8 has more to contend with than Android and iOS before it because that OS started late and because Android and iOS are extremely popular have the dominant market share. So that makes it more difficult to compete and get momentum. But Android did it and so can WP8.

George P said,

It's not a 2 horse race everywhere, while it's true still in the US it's far from the case in other markets.

You're right, Android dominates the low end markets

Gergel7077 said,

Well, lets see...you had Symbian, Blackberry, WM and maybe WebOS before iOS came out. What ever other OS's there were at the time were pretty insignificant to even mention. And where are they now? WebOS and Symbian were already headed for the crapper before iOS and WM and Blackberry were the only real smartphone OS Apple had to contend with. WM was crap from the word go so they were in no position to contend with iOS. Blackberry was the only true OS that could compete. But they started heading for the crapper because iOS came out. Android coming out in 2008 pretty much sealed the deal for Blackberry. So really, what OS was there at the time that could compete? Blackberry was the only OS that had a shot to compete but couldn't. The three main OS's today are Android, iOS and WP8. WP8 has more to contend with than Android and iOS before it because that OS started late and because Android and iOS are extremely popular have the dominant market share. So that makes it more difficult to compete and get momentum. But Android did it and so can WP8.

WP is already challenging Android in India (Which is a really big market). Reason why Manufacturers like Micromax who are known for cheap Android phones started shipping windows phones.

Sonne said,

Here is more up to date data, all posted within the past few days (not several months ago):
http://blogs.computerworld.com...-china-can-anything-save-os
http://bgr.com/2014/07/01/windows-phone-market-share-3/
http://www.thestreet.com/story...it-cant-afford-to-lose.html

Comparing this years numbers to last years WP market share has shrunk in North America, China (0.6% ouch) and most of Europe including Germany


First off, I wasn't comparing this years numbers to last year. I guess you didn't read where I said "as of Feb. 2014". Again, I will take YOUR info with a pinch of salt. Most information reported are calculated by analysts and not from true sales figures, including my own. But as the links you provided also state, iOS market share has also declined in some of those very same markets while Android has increased. The link below is the actual Kantar Worldpanel site for OS market share YOUR links used as reference. You will see how iOS has also declined. For example, in China iOS had about 24% market share in June 2013 and now it is down to about 14% for a 10% decline (OOOOOUCH!!!). Look at Japan from Oct. 2012 with 74% to 52% today for a 22% decline and other countries where iOS has been declining. In Spain and Germany, iOS share fluctuates more often than the temperature. Maybe you should take more than a pinch of salt (more like a fist full) and really look at the numbers from the articles that you listed. They ONLY speak about WP8 and don't even touch other OS's. All OS's experience fluctuations in market share. Perspective is everything my friend and you should learn to use it.

http://www.kantarworldpanel.com/smartphone-os-market-share/

Oh, you might want to look at iOS numbers in the US as they fluctuate and recently has been on the decline at home as well (OOOOOUCH!!!).

Edited by Gergel7077, Jul 4 2014, 10:49pm :

Gergel7077 said,

Well, lets see...you had Symbian, Blackberry, WM and maybe WebOS before iOS came out. What ever other OS's there were at the time were pretty insignificant to even mention. And where are they now? WebOS and Symbian were already headed for the crapper before iOS and WM and Blackberry were the only real smartphone OS Apple had to contend with. WM was crap from the word go so they were in no position to contend with iOS. Blackberry was the only true OS that could compete. But they started heading for the crapper because iOS came out. Android coming out in 2008 pretty much sealed the deal for Blackberry. So really, what OS was there at the time that could compete? Blackberry was the only OS that had a shot to compete but couldn't. The three main OS's today are Android, iOS and WP8. WP8 has more to contend with than Android and iOS before it because that OS started late and because Android and iOS are extremely popular have the dominant market share. So that makes it more difficult to compete and get momentum. But Android did it and so can WP8.

Again we are all entitled to our opinions... Your reasoning is based on the assumption that WM was crap... again for you.
Besides the fact that at its zenith WM had more than 40% of the markets share, the OS was, in my opinion of course, way ahead of any other OS of the time... and not only: features and capabilities wise is still ahead; overall of course not.

Gergel7077 said,

I understand what you are saying. However, again, you need to put things into perspective. When iOS came out in 2007, it was basically the only game in town with hardly any competition in the smartphone space. It shot up like a rocket in it's first year.

Android comes out in 2008 and it shot up, not so much as a rocket but shot up none the less given more competition. It got to the point of overtaking iOS several years later.

Now WP OS comes out with even more competition (yes I know they were late to the game). But that just means that it will take even longer, hopefully, to see similar success in a, as you said, heavily saturated market. Can it be done? YES. Will it be done? That remains to be seen but I do believe MS is on the right track if they make tweaks here and there.

When the iPhone came out in 2007... the smartphone market was made up of many players: Symbian, Blackberry, Palm, and Windows Mobile. The iPhone was hardly the only game in town.

The iPhone may have shot up like a rocket the first year... but the iPhone has NEVER had more than 23% worldwide smartphone market share. Most people don't realize that.

Apple went from 0% to a high of 23% and they're hovering around 15% right now.

Android went from 0% all the way to 81% in a few years.

You're right... Windows Phone was late to the party and they have a huge hill to climb. What is it now... less than 3% market share?

The good news is... the smartphone market is still expanding so Windows Phone can still grow unit sales even if their percentage stays the same or even falls a bit.

But it's still essentially a two-horse race worldwide... and it will be for the foreseeable future.

People would have to STOP buying Android phones and iPhones altogether for Windows Phone to make any significant gains.

I'm not trying to be all doom and gloom... and I'm sure Microsoft will not cancel Windows Phone... but it will take more than a few tweaks for Microsoft to change the state of the smartphone market.

Gergel7077 said,

Was there a point to that?

Yes, but you're too seated in your opinion on what the facts are to see it. Others have already pointed this out, but when the iPhone hit the scene the smartphone market, while being no where near the size it is now, was very competitive. So, no, the iPhone wasn't, "basically the only game in town," just because you viewed the other players as crap.

Gergel7077 said,

I understand what you are saying. However, again, you need to put things into perspective.

No I don't. I literally said Microsoft started against an already heavily saturated market. That's why I'm saying it will be harder for them than it was for Apple and Google. 10% in three years at this stage is an optimistic goal. Microsoft has already gained third place thanks to the decline of the Blackberry.

Again, hopefully using Office as leverage, they can work out some partnerships with Google.

Cosmocronos said,

Again we are all entitled to our opinions... Your reasoning is based on the assumption that WM was crap... again for you.
Besides the fact that at its zenith WM had more than 40% of the markets share, the OS was, in my opinion of course, way ahead of any other OS of the time... and not only: features and capabilities wise is still ahead; overall of course not.

It's not an assumption. WM was plagued with issues that are well documented. There were numerous complaints about it. Sure it had 40% of the market share back in the mid 2000's. But the key word is HAD. Blackberry HAD even higher market share. But both OS's were terrible compared to iOS which is why iOS had such great success. Now in 2012 - present, iOS and Android dominate and THEY DON'T SUCK. That is why the competition against WP8 is so much more fierce and why WP8 has an uphill battle. If both iOS and Android did suck, then WP8 would be mopping the floor with them like iOS did with the competition it faced.

benthebear said,

Yes, but you're too seated in your opinion on what the facts are to see it. Others have already pointed this out, but when the iPhone hit the scene the smartphone market, while being no where near the size it is now, was very competitive. So, no, the iPhone wasn't, "basically the only game in town," just because you viewed the other players as crap.


Who were the other players you are referring to? Look at it logically, if Blackberry, Symbian, Windows Mobile, weren't crap then they would have given iOS a run for their money. But again, where are they now? They are either defunct or soon to be in the case of Blackberry. Good OS's don't just die like that if they were good to begin with.

dead.cell said,

No I don't. I literally said Microsoft started against an already heavily saturated market. That's why I'm saying it will be harder for them than it was for Apple and Google. 10% in three years at this stage is an optimistic goal. Microsoft has already gained third place thanks to the decline of the Blackberry.

Again, hopefully using Office as leverage, they can work out some partnerships with Google.


I think you are misunderstanding what I am saying. I am agreeing with you. All I am saying, for comparison purposes, is that the competition for iOS of the late 2000's was very different from what you see today that WP8 faces. The OS's that were available back then paled in comparison to what you see today with iOS and Andrioid. That is what makes it more difficult for WP8. That is the perspective I was referring to.

If the roles were reversed and iOS debuted in 2012 with Android and WP8 as the big players, iOS would be struggling to get a foothold in the already stiff competition of the smartphone world. iOS would be the one that would take years to gain good market share.

Michael Scrip said,

When the iPhone came out in 2007... the smartphone market was made up of many players: Symbian, Blackberry, Palm, and Windows Mobile. The iPhone was hardly the only game in town.


I agree with most of what you said. However, Symbian, Blackberry, Palm, all the ones you mentioned are now extinct or soon to be. Android and iOS are much stronger OS's than all those others a decade ago and won't suffer those same fates because of their strength. That's why WP8 is facing stronger competition. People already like the changes WP8 is making with WP8.1 and the soon to be integrated Cortana personal assistant that will compete against Siri. MS is going to make some good moves with future updates\upgrades and I see them gaining ground in popularity. Time will tell.

Gergel7077 said,

I agree with most of what you said. However, Symbian, Blackberry, Palm, all the ones you mentioned are now extinct or soon to be. Android and iOS are much stronger OS's than all those others a decade ago and won't suffer those same fates because of their strength. That's why WP8 is facing stronger competition.

More less what you are saying is MS is up against better competition, and you are right the options out now are better which is why no one is buying WP and its market share has gone nowhere in 4 years. MS has to bring something that is as good for less or better for the same price or no one will buy into WP, as has been the case. There is absolutely no reason to switch from Android or iOS to an inferior WP

Cortana? Digital assistance is old hat to both iOS and Android. Finally getting big screens? Android has been there and done that and anyone from iOS that wanted a bigger display but hasn't switched to Android already is certainly not going to switch to WP now. WP has been late in every category, paper specs are a year behind too, features like file management is behind, app development is way behind...What incentive is there to buy into WP at this time? None.

MS is lagging behind in every single area of mobility, they are not innovating or bringing anything new or useful to the table, they are not even bringing value and they expect people to just switch to Windows Phone, based on what, brand recognition? Thats not enough, not for Microsoft.

Gergel7077 said,
People already like the changes WP8 is making with WP8.1 and the soon to be integrated Cortana personal assistant that will compete against Siri. MS is going to make some good moves with future updates\upgrades and I see them gaining ground in popularity. Time will tell.

Thats all its been from Microsoft's corner since the very beginning of WP, wait for this or that app, wait for the tango update, wait for mango, wait for this feature, wait for Windows 8, wait for cortana, wait until the Nokia deal...well its 4 years and here we are, still waiting and MS is still sitting at sub 4% market share. Time to impress with something new, bring more value by lowering cost or stay at the bottom.

@Sonne,

Oh I am sure you would like to think that WP isn't selling but that isn't the truth. Apparently you did not check out the web link I supplied that was taken from YOUR own links which, depending on the country, has good market share and growing. Did you even check out that link? I see you also failed to acknowledge the fact that iOS market share has also declined. Why would you not acknowledge that? Could it be that you think you can tippy toe around it? Not gonna let you my friend. And when you say people won't switch from iOS or Android, well if Android can make people switch from iOS, then so can WP8. It has been happening in some countries. It's hilarious how you quoted things of what I wrote EXCEPT for the FACTUAL numbers I put up taken from YOUR OWN link. You don't even attempt to refute the numbers which tells me you know its true but can't bring yourself to face the truth.

Here's another fact, did you know that iOS is practically non-existent in both Argentina and Brazil? Again this is taken from YOUR OWN SOURCE. They have 4% in Brazil and 0.6% in Argentina. And iOS has only been available since 2007. Dude, that's horrible. WP8 has more market share there than iOS...AHAHAHAAAAA!!!.

As far as Cortana, how can you say it's old hat when it's not even out yet and uses better technology and is most likely going to be more reliable and kick the pants out of Siri? And, I'm sorry, but what the heck does bigger screens have anything to do with WP8? Did I mention anything about bigger screens? NO I DIDN'T. Wow man, you are really reaching aren't you?

And you can't be serious about the innovation angle, are you? Everything you just said about MS is exactly what regular people and analysts are saying about Apple. Not to mention that it is completely off topic of this article and what everyone else was talking about. But I understand why you did it. To divert attention from the facts (which you did not acknowledge...and probably won't) that iOS market share is declining, not just WP. Let me know when you get back on topic, as painful as I know it is for you.

Are you ready to talk facts are are you just going to continue to go off on tangents to divert from the facts? I'll be waiting.

Edited by Gergel7077, Jul 5 2014, 4:36pm :

Gergel7077 said,

Oh I am sure you would like to think that WP isn't selling...

Its not.

A few random cherry picked countries do not matter. In regions that do matter like the US, WP growth has flatlined (from 4.7% last year to 3.8% this year), in China it has shrank so much as to be non existant (0.6%), Germany (the largest and most important European market) WP has shrank over the last year from from 6.2% down to 5.8%...Globally WP sits somewhere between 3%-5% total market share...thats peanuts, WP is not even a blip on the radar, they have not grown at all in the past year and if anything their share has shrunk

Sonne said,

Its not.

A few random cherry picked countries do not matter. In regions that do matter like the US, WP growth has flatlined (from 4.7% last year to 3.8% this year), in China it has shrank so much as to be non existant (0.6%), Germany (the largest and most important European market) WP has shrank over the last year from from 6.2% down to 5.8%...Globally WP sits somewhere between 3%-5% total market share...thats peanuts, WP is not even a blip on the radar, they have not grown at all in the past year and if anything their share has shrunk


Ahhahahaaaaa, cherry picked countries? Ahahahaaaaaa. Dude, I practically named every single country in the link that was available. Cherry picked my butt!!!
In case you didn't read it, because we all know you block out what I write contrary to your opinion, I mentioned that iOS was on the decline in the US. Did you or did you not read what I wrote? Here, let me help you because you must be blind...

"Oh, you might want to look at iOS numbers in the US as they fluctuate and recently has been on the decline at home as well (OOOOOUCH!!!)."

Now that I just jogged your selective memory, you can see that WP was NOT THE ONLY OS to see declines. That has been my point and you STILL don't acknowledge that. Man you tippy toe through everything, don't you? Ahahahaaaa.

Apple is a huge blip on the radar which makes their declines that much more noticeable...Ahahahaaaaa.

Gergel7077 said,

Ahhahahaaaaa, cherry picked countries? Ahahahaaaaaa. Dude, I practically named every single country in the link that was available. Cherry picked my butt!!!
In case you didn't read it, because we all know you block out what I write contrary to your opinion, I mentioned that iOS was on the decline in the US. Did you or did you not read what I wrote? Here, let me help you because you must be blind...

"Oh, you might want to look at iOS numbers in the US as they fluctuate and recently has been on the decline at home as well (OOOOOUCH!!!)."

Now that I just jogged your selective memory, you can see that WP was NOT THE ONLY OS to see declines. That has been my point and you STILL don't acknowledge that. Man you tippy toe through everything, don't you? Ahahahaaaa.

Apple is a huge blip on the radar which makes their declines that much more noticeable...Ahahahaaaaa.

When you talk about declines... I assume you're talking about market share.

But here's the funny thing about market share.... it's a percentage based on the size of the entire market at any given time.

Worldwide... Apple's smartphone share dropped year-over-year last quarter... but they actually sold more units than the previous year.

Isn't that what any company can hope for?

Also... where are you seeing that Apple is "on the decline" in the US?

From the looks of this chart... Apple is on their way up in the US:

http://cdn.macrumors.com/artic...w/2014/07/comscoregraph.jpg

Sure... those are percentages... and we can't really see the whole picture without knowing the size of the entire US smartphone market.

But... if Apple sold the most iPhones ever last quarter worldwide... I would imagine they also sold the most iPhones ever last quarter in the US too.

That's not really a decline, is it.

Michael Scrip said,

When you talk about declines... I assume you're talking about market share.

But here's the funny thing about market share.... it's a percentage based on the size of the entire market at any given time.

Worldwide... Apple's smartphone share dropped year-over-year last quarter... but they actually sold more units than the previous year.

Isn't that what any company can hope for?

Also... where are you seeing that Apple is "on the decline" in the US?

From the looks of this chart... Apple is on their way up in the US:

http://cdn.macrumors.com/artic...w/2014/07/comscoregraph.jpg

Sure... those are percentages... and we can't really see the whole picture without knowing the size of the entire US smartphone market.

But... if Apple sold the most iPhones ever last quarter worldwide... I would imagine they also sold the most iPhones ever last quarter in the US too.

That's not really a decline, is it.


On your first point, I absolutely agree with you on the percentage based on the entire market at the time. You are putting that in its proper perspective and the same exact thing can be said of all the other OS's. But unfortunately, most people that read the numbers look at it differently, at face value.

If you read the thread, sonne posted links that reference the Kantar WorldPanel reports. So, I did my digging to their actual site and saw for myself those interesting numbers of declining market share for iOS in the US. Scroll back in the thread to find the link.

So maybe you are correct in your assertions of not actual declines, but again, that can also be said of all other OS's. Basically, I was using the very numbers sonne was basing his posts about on WP against him to make a point. If you search for my very first post to George P, I make the very same assertion you just did.

Gergel7077 said,

On your first point, I absolutely agree with you on the percentage based on the entire market at the time. You are putting that in its proper perspective and the same exact thing can be said of all the other OS's. But unfortunately, most people that read the numbers look at it differently, at face value.

If you read the thread, sonne posted links that reference the Kantar WorldPanel reports. So, I did my digging to their actual site and saw for myself those interesting numbers of declining market share for iOS in the US. Scroll back in the thread to find the link.

So maybe you are correct in your assertions of not actual declines, but again, that can also be said of all other OS's. Basically, I was using the very numbers sonne was basing his posts about on WP against him to make a point. If you search for my very first post to George P, I make the very same assertion you just did.

Gotcha.

It looks like there are some wide varying numbers from Kantar and Comscore.

May 2014
61.9% Android Kantar
52.1% Android Comscore

32.5% iOS Kantar
41.9% iOS Comscore

That's almost a 10% difference between Kantar and Comscore.

Any idea what those two analytic firms are measuring? How can they be so different?

As usual... these reports result in more questions than answers :D

Sonne said,

A few random cherry picked countries do not matter. In regions that do matter like the US, WP growth has flatlined (from 4.7% last year to 3.8% this year), in China it has shrank so much as to be non existant (0.6%), Germany (the largest and most important European market) WP has shrank over the last year from from 6.2% down to 5.8%...Globally WP sits somewhere between 3%-5% total market share...thats peanuts, WP is not even a blip on the radar, they have not grown at all in the past year and if anything their share has shrunk

The US is a strange market because American brains cannot process more than two options. China may change now that cheapo Chinese OEMs are making Windows Phones.

Gergel7077 said,

In case you didn't read it, because we all know you block out what I write contrary to your opinion, I mentioned that iOS was on the decline in the US. Did you or did you not read what I wrote? ...Oh, you might want to look at iOS numbers in the US as they fluctuate and recently has been on the decline at home as well (OOOOOUCH)

Now that I just jogged your selective memory, you can see that WP was NOT THE ONLY OS to see declines. That has been my point and you STILL don't acknowledge that. Man you tippy toe through everything, don't you? Ahahahaaaa.

Apple is a huge blip on the radar which makes their declines that much more noticeable...Ahahahaaaaa.

I'm not "tiptoeing" around anything its just that iOS losing market share somewhere has nothing to do with what my original point was, that no one is buying WP, how does iOS numbers change or prove anything contrary to that point?

Thats like saying, "My basketball team may be losing but look over here this one is losing too"...Yeah and? Just because some other team has lost a couple of recent games doesn't negate the fact your team has been at the bottom of the league for 4 years straight.

Apple and Google have the luxury where they can afford to fluctuate a couple percentage points in mobility, they are in the lead by an enormous margin.

Nobody is dumb enough to deny that iOS and Android are huge successes for Apple and Google where as you would need to be dumb to say the same for WP for Microsoft...As a consumer I'm not going to sit here and accept a product that continues to flounder at the bottom just out of pure brand loyalty, and tell my fellow consumers that everything is ok just wait for the next update...for four years straight. If I were a Microsoft user/fan I would be demanding more from them if they wanted to keep my money.

Michael Scrip said,

Gotcha.

It looks like there are some wide varying numbers from Kantar and Comscore.

May 2014
61.9% Android Kantar
52.1% Android Comscore

32.5% iOS Kantar
41.9% iOS Comscore

That's almost a 10% difference between Kantar and Comscore.

Any idea what those two analytic firms are measuring? How can they be so different?

As usual... these reports result in more questions than answers :D


Absolutely agree. Analysts are rarely, if ever, 100% correct. We are forced to see their numbers whether they are correct or not. But I need to stress that I did not choose Kantar, you have sonne to thank for that. Which again reinforces the putting things in perspective point we are both making as well as George P. When will it ever end? LOL ;)

Sonne said,

"I'm not "tiptoeing" around anything its just that iOS losing market share somewhere has nothing to do with what my original point was, that no one is buying WP, how does iOS numbers change or prove anything contrary to that point?"

Not now you are not because I am making you fess up to your own links.

"Thats like saying, "My basketball team may be losing but look over here this one is losing too"...Yeah and? Just because some other team has lost a couple of recent games doesn't negate the fact your team has been at the bottom of the league for 4 years straight."

Again, what you consider the bottom of the league is incorrect. You can take all the numbers you want and spin them all you want. Apple was once at the top of their league but now thanks to Android, they are playing second fiddle. And my original point was that if Android took years to get to the top, WP can as well but longer because of stiffer competition.

"Apple and Google have the luxury where they can afford to fluctuate a couple percentage points in mobility, they are in the lead by an enormous margin."

Which again reinforces my point that the stiffer competition today compared to 10 years is the reason why WP will take longer to grow. I feel like I am repeating and talking to a brick wall.

"Nobody is dumb enough to deny that iOS and Android are huge successes for Apple and Google where as you would need to be dumb to say the same for WP for Microsoft...As a consumer I'm not going to sit here and accept a product that continues to flounder at the bottom just out of pure brand loyalty, and tell my fellow consumers that everything is ok just wait for the next update...for four years straight. If I were a Microsoft user/fan I would be demanding more from them if they wanted to keep my money."

But you would accept buying a second fiddle iOS due to brand loyalty? You seem to imply that the way you defend Apple's market share. If you want an OS at the top of the league, then why are you not defending Android? BTW, I do not own a WP phone, iOS, or Android phone personally. There is NO brand loyalty on my part.

Gergel7077 said,

But you would accept buying a second fiddle iOS due to brand loyalty? You seem to imply that the way you defend Apple's market share. If you want an OS at the top of the league, then why are you not defending Android?

I'm not defending anything I'm being realistic. Its been four years and its pretty clear that WP is going nowhere, they are behind by a huge degree, their market share has not moved...In fact I would be willing to bet that Microsoft had higher market share with Windows Mobile prior to the release of Windows Phone than they do now four years later. Android on the other hand was already dominating after 4 years on the market. As far as comparing iOS, you fail to realize that iOS is only on two phones made by one company at fixed price points, Android and WP are on a plethora of devices made by dozens of OEM's at all kinds of price points...Apple could halve its market share and still be comfortably rolling in money...Keep in mind this is a single phone pushing more volume than all of the WP devices combined and multiplied by 10.

I couldn't care less where iOS or Android sat in market share, that has nothing to do with my original point which was simply stating the truth that everyone can clearly see but you, that WP is so far behind the two leaders that they are not even in the race, that so far WP has been a failure.

Funny, in Europe these days you see a lot more Windows Phone devices and Samsung phones. Seems the iPhone is on the way back here. A lot of non-tech people I know say that their next purchase will not be an iPhone anymore.

I am always shocked and surprised when I hear statements like these :)

When I ask why it is usually 'I am kinda bored with the iPhone'. So I guess they actually want a new OS to toy with.

yep, I noticed that too in Europe.

Here in Australia there are a few more WP users, and I'm trying to convert more, but the iPhone still is dominant

i was in Italy last week for holidays and I saw quite a few windows phones in public. interestingly i did not see many iphones but a lot of samsung android ones.