Apple announces new Back to School promotion

Apple has once again announced Back to School offers on new Mac laptops and desktops. In addition to the education discount on new Mac models that's available year-round, Apple is throwing in a gift card for a limited time to sweeten the deal. However, Apple has decided to change the gift card offer in comparison to previous years. For past Back to School promotions, the gift card included was worth $200 towards the purchase of an iPod product that would be redeemed by mail. This year, however, they are offering a $100 gift card for use in the Mac App Store. This is a clever effort by Apple to drive customers to become more familiar with the App Store and its offerings. Notably absent is perennial student staple Office for Mac. Perhaps this is also an effort by Apple to push customers to use its similar offering, iWork.

The gift card is not restricted to the Mac App Store and it can be used in the iTunes store, iOS App Store, and iBookstore. The offer is available to current college students, parents buying for college students, and staff and faculty of any educational institution. The promotion will run from June 16 to September 20. The offer can be redeemed at any Apple retail store, the online education store, authorized campus store, or over the phone.

Image Credit: Apple

 

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instant.human said,
I liked it better when they gave out iPods but then again, $100 is pretty neat. I mean... it's $100... sure, no XBOX but hell... $100!

$100 dollar you can't spend but at apple.

leo221 said,

$100 dollar you can't spend but at apple.

And it really only ends up costing Apple $70 because they get 30% back from purchases through their store.

Rudy said,
The iPod deal was way better

This probably means there is no new iPod touch coming this year? They typically ran this deal during back to school - I am guessing - to clear up inventory and then BOOM new model at end of Sept.

Lol. I'm more of a Mac fan than a Windows fan and I'll say that when compared to the $700 laptop/free Xbox deal that Microsoft is doing, this deal sucks!

No one has realized this is a big win for Apple as a company? It locks the users into the iTunes/App store. If they like the apps they bought (chances are they will), then they will probably not switch phones, apps, or any other iDevice in the future to continue using the same layout and features they liked to being with. It is a very smart move on Apple's part.

I think many of us have realized it, but it goes without saying that while it'll lock these dollars into spending on the Apple digital stores, it will most certainly result in fewer customers choosing Mac over PC, even if it is a small amount. Many of my friends in college got a Mac because they loved the free iPod deal--even though most decided to sell them on eBay for extra cash.

norseman said,
No one has realized this is a big win for Apple as a company? It locks the users into the iTunes/App store. If they like the apps they bought (chances are they will), then they will probably not switch phones, apps, or any other iDevice in the future to continue using the same layout and features they liked to being with. It is a very smart move on Apple's part.

But will it attract the customer in the first place? Is one thing to lock them into their products, but is another to get them here in the first place.

Eddo89 said,

But will it attract the customer in the first place? Is one thing to lock them into their products, but is another to get them here in the first place.

Exactly. This almost feels like I'm going to the store to buy Monopoly and Hasbro says to me "hey, we're going to throw in some extra Monopoly money in the box for you!" Resale on these gift cards won't compare to resale on iPods.

norseman said,
No one has realized this is a big win for Apple as a company? It locks the users into the iTunes/App store. If they like the apps they bought (chances are they will), then they will probably not switch phones, apps, or any other iDevice in the future to continue using the same layout and features they liked to being with. It is a very smart move on Apple's part.

More like existing customers will choose this over a new customer. Those who are Win7 PC users, will choose MS. And those that are undecided will have to weigh the deals and choose for themselves. And it is a $100 gift card...not really locking you in to anything as after the $100 is used, you dont have to stick with Apple and their services.

Would be better to give away a free iPod as you can only load Apple apps on it and then music. That would provide more $$$ to Apple in the long run. You have people buying apps, movies, music, and ad revenue.

norseman said,
No one has realized this is a big win for Apple as a company? It locks the users into the iTunes/App store. If they like the apps they bought (chances are they will), then they will probably not switch phones, apps, or any other iDevice in the future to continue using the same layout and features they liked to being with. It is a very smart move on Apple's part.

But it's not that effective. They should give a choice to either get the iPod deal or $100. Cause if they give an iPod to a person who doesn't own an iPhone or any idevices. It would lock him to apple much more.

This got me into thinking that apple may not update their iPod touch this year as usual. Cause the back to school deal for iPod touches are to get rid of them before the update and with this just weird.

norseman said,
No one has realized this is a big win for Apple as a company? It locks the users into the iTunes/App store. If they like the apps they bought (chances are they will), then they will probably not switch phones, apps, or any other iDevice in the future to continue using the same layout and features they liked to being with. It is a very smart move on Apple's part.

...

Pretty sure everyone realized that and voice it.

norseman said,
No one has realized this is a big win for Apple as a company? It locks the users into the iTunes/App store. If they like the apps they bought (chances are they will), then they will probably not switch phones, apps, or any other iDevice in the future to continue using the same layout and features they liked to being with. It is a very smart move on Apple's part.

This is no more of a win for Apple than it is a win for Microsoft. Their deal also brings people into Microsoft's ecosystem where they offer almost the exact same services; Apple has more content (mostly in music) and Microsoft has games that range from casual to hardcore. The next Xbox dashboard is going to have a Metro UI like Windows Phone, Windows 8, and the Zune HD (which is still in production and a great alternative to an iPod for the digital media centric). What more attractive about Microsoft's ecosystem is while you do invest in it, it just seems way less like a lock-in than with Apples. Either way, they are both in good shape. They both have well liked desktop OSs and have their hold on their respective consumer markets: music and games.

ericnkatz said,
I just bought my mac May 27th, I called in and Support said they would email me the giftcard code within a week.

That's actually pretty cool. Despite the crappiness of this offering compared to last year, you gotta admit their support is second to none.

being of NON student status i hate these deals. why can't i get a deal on a mac? discrimination i scream! (not that anyone cares, but honestly an incentive would help sway me to get another mac.)

lothodon said,
being of NON student status i hate these deals. why can't i get a deal on a mac? discrimination i scream! (not that anyone cares, but honestly an incentive would help sway me to get another mac.)

Eh, wait a few months after a new launch and pick up a refurb. The quality is virtually identical, and the cost is lower than a student price on new. The only difference is patience.

Profits continue to go through the roof, but the incentives to get people to buy the kit (now that they essentially don't need to because so many people are buying it) dwindle..

Classy.

soldier1st said,
Apple's deals are just a complete joke.
Steve Fail Jobs just doesn't get it.

No Apple fan I, but I seriously doubt Steve Jobs has anything to do with these marketing plans, short of maybe veto power.

But what's new? There are still people who think Bill Gates runs Microsoft.

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