Apple expected to hold media event 22nd October, clashes with Surface launch

Apple is expected to hold a media event on October 22nd to announce its next generation iPads alongside a refreshed Macbook Pro lineup. If these rumours are true, it will clash with the day the Surface 2 goes on sale, and Nokia's Windows RT tablet announcement.

Sources have told AllThingsD that the event may also involve Apple announcing the release date of OS X Mavericks and the new Mac Pro, both of which were announced at WWDC earlier this year. The 5th generation of iPad is expected to house an A7X 64-bit processor, adapted from the A7 in the iPhone 5s, and an improved 8MP camera. We may also see an iPad mini refresh where the 7.9-inch device may finally receive a resolution bump with the addition of a 'retina' display.

While having this event clash with that of the Surface 2's retail availability and Nokia's world press event would seem like an evil move by Apple, it also would be very smart, keeping the tablet wars especially fierce going into the holiday season. Apple have historically held October events, such as the iPhone 4s reveal in October 2011, or the iPad mini announcement last year, which also attempted to turn attention away from the Surface announcement.

Source: AllThingsD | People waiting in line image courtesy of Shutterstock

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Id be far more interested in the Nokia tablet than the ipad or surface cus we know what both of them are. iPad is the same old rehashed stuff and is pointless in even bothering to go see em and of course the ipad mini will have a retina display, the only reason it wasnt included in the first place is that it gives them some "amazing" new feature to peddle even though the retina displays are inferior to every other high end display on the market, which everyone forgets about... and the surface 2 although good to see how MS have fixed previous issues like kick stand and power usage itll still be the same although be good to see how 8.1 runs on it now.

So the only "new" product to come out of those 3 companies is nokias tablet and if its crafted as well as the lumia phones itll be an amazing bit of kit, guess it depends on the price point in the end, so hope that gets plenty of media coverage but as we all know the inferior (ipad) product will get the most coverage, the most love and mostly all of the sales.

iPad 5 is long over due. they shouldn't have launch iPad with retina display and iPad 4 into after six month. That's really a bad idea and i ended up didn't purchase any of those model because they should have the iPad 4 ready in the first half of 2012 not until the Fall with a minor update~

the iPad 5 is pretty much going home with me if finger print feature is part of it. Don't let me down again...not second time in a row since the iPad 3 launch!

I'd be pretty worried about this if I was a head of Microsoft. For all we know, Apple will add 1 fingerprint scanner, 10 new colours and 100 pixels to the Latest. And Greatest. Most Innovative and Beautiful iPad Yet.

Tangmeister said,
I'd be pretty worried about this if I was a head of Microsoft. For all we know, Apple will add 1 fingerprint scanner, 10 new colours and 100 pixels to the Latest. And Greatest. Most Innovative and Beautiful iPad Yet.
I can totally see the humor in your post. However, on a serious note, the release of a new iPad with half a fingerprint scanner, 2 new pixels, and a rainbow color option iPad, would dominate tablet sales. Apple just kicked Microsoft groin.

Tangmeister said,
I'd be pretty worried about this if I was a head of Microsoft. For all we know, Apple will add 1 fingerprint scanner, 10 new colours and 100 pixels to the Latest. And Greatest. Most Innovative and Beautiful iPad Yet.

Of course, Microsoft is the one that had to prove/earn relevance, and is definitely having to play catch up to iOS and Android. Apple has a proven product, so a simple refresh wouldn't necessarily be out of order, IMO.

I like MS being behind. I hope they make tangible progress, but always being 2nd or 3rd? Yeah, that'd be great (so long as they're profitable). #1 position has too much temptation to start abusing the position...

The thing about Apple making iOS apps is that they're aiming to serve their own customers. If you're an Android or Windows users: you're not an Apple customer and (mostly) they don't want anything to do with you.

Microsoft is also looking to serve their customers. The bulk of iOS and Android users are Windows users and nearly all of them are likely to be using Office. A sizeable portion are also Skype or Xbox users too. Just beause you've bought a phone from Apple or Google doesn't mean you stop being one of Microsoft's customers.

Microsoft is looking to do-right by their customers by helping them use the software/services/hardware they've already bought-in to on Windows when they're on the go. It's not Microsoft saying "Hey Apple customers: here's Skydrive for you, you know because we love you." they're saying "Hey, Windows/Office users: we want skydrive to be awesome for you, even if you're one of the 95% of the world using iOS/Android so we wrote an app to make it even more useful for you." This is saying nothing of the 'defensive' play - keeping users from defecting to competing services because mobile-support is becoming increasingly important.

This is Microsoft being 'good', not Apple being 'jerks'.

Good move by Apple. It's business. This will surely mute Microsofts offering. I'm not here to debate which device is better. I'm simply stating that this is an excellent business move by Apple. The iPads will outsell the Surface 10 to 1.

JHBrown said,
Good move by Apple. It's business. This will surely mute Microsofts offering. I'm not here to debate which device is better. I'm simply stating that this is an excellent business move by Apple. The iPads will outsell the Surface 10 to 1.

Agreed. I think its showing they're trying not to take their position for granted, although it does make me wonder how they feel about the relative strength of their offering. Granted, I think most Apple fans have overly inflated expectations of "the next thing " I swear, I was probably happier with what I saw with the 5S and 5C than many of the iFans I know, and I'm a Lumia owner!

Not necessarily good business. It's actually rather risky business (break out the wayfarers) and could backfire. Product announcements are a big marketing opportunity and having to share it with multiple stories will diminish their airtime with no real benefit. Unlike Apple, Microsoft does not need to sell hardware to maintain revenue and probably is fine with splitting a hardware announcement.

Spicoli said,
Not necessarily good business. It's actually rather risky business (break out the wayfarers) and could backfire. Product announcements are a big marketing opportunity and having to share it with multiple stories will diminish their airtime with no real benefit. Unlike Apple, Microsoft does not need to sell hardware to maintain revenue and probably is fine with splitting a hardware announcement.
I don't know Spicoli, I'm guessing right now Steve Balmer is pulling out the little bit of hair he still has. I'm sure their revenue is fine, but Microsoft needs these devices in the hands of consumers. After last years poor consumer reception, this news is definitely not something Microsoft will take lightly.

JHBrown said,
I don't know Spicoli, I'm guessing right now Steve Balmer is pulling out the little bit of hair he still has. I'm sure their revenue is fine, but Microsoft needs these devices in the hands of consumers. After last years poor consumer reception, this news is definitely not something Microsoft will take lightly.

There's no guess work here. You just have to look at their SEC filings. MS makes very little money from hardware and the majority of the software business is commercial. Compare that to Apple's reports and over 50% of their revenue is from selling new iPhones and most the remaining from other hardware. Software and services are single digit percentages. Apple needs these product releases to work far more than Microsoft does.

If you knew about MS approach in the end they will succeed. I know this because people are talking about Surface more often and people in the corporate environment want to consider them more than Ipads because of their versatility. Considering Surface RT as a better option is one thing people are looking forward to.

coderchi said,
If you knew about MS approach in the end they will succeed. I know this because people are talking about Surface more often and people in the corporate environment want to consider them more than Ipads because of their versatility. Considering Surface RT as a better option is one thing people are looking forward to.
In what way is the Surface RT better than the iPad? Can you expand please? Is it Office? Is it the USB port? Your talking corporate environment right? I'm talking regular consumers.

JHBrown said,
In what way is the Surface RT better than the iPad? Can you expand please? Is it Office? Is it the USB port? Your talking corporate environment right? I'm talking regular consumers.

It's the hardware lock-in. That's what killed the Mac yet Apple keeps doing it. Risk wise you always want multiple places to get your hardware, so you can ride out shortages through one vendor, and you can't be held over the coals for pricing from any one vendor.

Spicoli said,

It's the hardware lock-in. That's what killed the Mac yet Apple keeps doing it. Risk wise you always want multiple places to get your hardware, so you can ride out shortages through one vendor, and you can't be held over the coals for pricing from any one vendor.

Killed the Mac? Did Apple discontinue Mac

stevan said,

Killed the Mac? Did Apple discontinue Mac

Yes, it's only been able to do single percent market share since the early 90s. Windows 8 has only been out a short time and already has more usage than all MacOS versions put together. Back in the later 80s it was a key platform between the PC and the high end Unix workstation.

Spicoli said,

Yes, it's only been able to do single percent market share since the early 90s. Windows 8 has only been out a short time and already has more usage than all MacOS versions put together. Back in the later 80s it was a key platform between the PC and the high end Unix workstation.

Whether the size of the Mac's market share and installed base is relevant, and to whom, is a hotly debated issue. Industry pundits have often called attention to the Mac's relatively small market share to predict Apple's impending doom, particularly in the early and mid-1990s when the company's future seemed bleakest. Others argue that market share is the wrong way to judge the Mac's success. Apple has positioned the Mac as a higher-end personal computer, and so it may be misleading to compare it to a budget PC.[114] Because the overall market for personal computers has grown rapidly, the Mac's increasing sales numbers are effectively swamped by the industry's expanding sales volume as a whole. Apple's small market share, then, gives the impression that fewer people are using Macs than did ten years ago, when exactly the opposite is true.

Try again.

Spicoli said,

Yes, it's only been able to do single percent market share since the early 90s. Windows 8 has only been out a short time and already has more usage than all MacOS versions put together. Back in the later 80s it was a key platform between the PC and the high end Unix workstation.

You really can't compare the two companies in market share. Market share does not equal quality. I've ran across quite a few Windows 8 computers that were built like crap. Keyboards buckling in, screen quality worse than my 5 year old Tom Tom, and plastics that look liked they would crack in 3 months. Microsofts market share was built from Bill Gates cut throat management decades ago. Windows devices are pumped out like Chrome OS versions.

Spicoli said,

Yes, it's only been able to do single percent market share since the early 90s. Windows 8 has only been out a short time and already has more usage than all MacOS versions put together. Back in the later 80s it was a key platform between the PC and the high end Unix workstation.

I hate to break the news to you, but sorry, the Mac isn't dead. Apple keeps making the Mac because the Mac is successful. It's a money maker. Businesses are in it to make money.

See, this is the problem when you use market share as the only measure to determine if a product is successful or not. The Mac's small market share is something you keep bringing up as why you think it's dead while you fall over yourself defending Windows Phone's 3%. It's comical. You do all of this while over looking the fact that...

A) Apple is the sixth largest company with 33% of its revenue coming from the Mac.
B) Mac sales were up while PC sales were down. Also, there are a lot more Mac users than there were in the 90s. Obviously.
C) If Apple were to spin the Mac division off into its own company, it would rank #110 on the Fortune 500 list. HP and Dell would be the only two PC companies ahead of it (unless I overlooked a few)
D) In the high end market, the market the Mac competes in, for every $10 spent, $9 of it goes to Apple.

All of this is on the Internet for you to see, but you will ignore it because it blows holes in your, "Mac is dead/Apple is doomed," agenda and you can't have that. I mean, I'm typing all of this from my custom built Windows 8 machine using Google Chrome. The only Apple product I own is my iPhone, and even I get that the Mac isn't dead, so save your, "ppsshhh Apple fanboy," canned responses.

Finally, Windows 8's market share should be higher than OS X's. An OS made by a software company that runs on multiple computers made by multiple companies should have a higher market share than an OS made by a hardware company for use only on their iDevices. If that were not the case, then you should be concerned.

omgben said,

I hate to break the news to you, but sorry, the Mac isn't dead. Apple keeps making the Mac because the Mac is successful. It's a money maker. Businesses are in it to make money.

See, this is the problem when you use market share as the only measure to determine if a product is successful or not. The Mac's small market share is something you keep bringing up as why you think it's dead while you fall over yourself defending Windows Phone's 3%. It's comical. You do all of this while over looking the fact that...

A) Apple is the sixth largest company with 33% of its revenue coming from the Mac.
B) Mac sales were up while PC sales were down. Also, there are a lot more Mac users than there were in the 90s. Obviously.
C) If Apple were to spin the Mac division off into its own company, it would rank #110 on the Fortune 500 list. HP and Dell would be the only two PC companies ahead of it (unless I overlooked a few)
D) In the high end market, the market the Mac competes in, for every $10 spent, $9 of it goes to Apple.

All of this is on the Internet for you to see, but you will ignore it because it blows holes in your, "Mac is dead/Apple is doomed," agenda and you can't have that. I mean, I'm typing all of this from my custom built Windows 8 machine using Google Chrome. The only Apple product I own is my iPhone, and even I get that the Mac isn't dead, so save your, "ppsshhh Apple fanboy," canned responses.

Finally, Windows 8's market share should be higher than OS X's. An OS made by a software company that runs on multiple computers made by multiple companies should have a higher market share than an OS made by a hardware company for use only on their iDevices. If that were not the case, then you should be concerned.

This post sums up the ridiculous market share theory that floats around here sometimes.

WinRT said,
In the United States you mean? because I live in America you know, the continent...

people forget that America is two continent, or one depending from how they count them. America is a lot of countries together, that's why we are the United States of America.

coderchi said,

people forget that America is two continent, or one depending from how they count them. America is a lot of countries together, that's why we are the United States of America.

Wouldn't that be the United Countries of America?

Spicoli said,

Wouldn't that be the United Countries of America?

Americas or North America and South America continents describe geographical entities, the United States of America is a political one.
Furthermore the word "America" was initially applied to South America.

JHBrown said,
Enron, Im not seeing one cute girl in that picture.

She's way off to the left. If the picture was taken with a Lumia 1020, you could zoom in to see her.

Enron said,

She's way off to the left. If the picture was taken with a Lumia 1020, you could zoom in to see her.

LOL! Nice "plug" for the Lumia 1020.

dopydope said,
THat's gonna be humiliating for MS/Nokia ...

Why? It'll be painfully obvious that the MS/Nokia hardware will be superior. It's already way ahead.

Apple: "OMG look at our new iPad. Same as the old one but it has an A7! We even added in a (fixed) M7 so you can play a racing game without veering off into the ditch. And now it has an 8MP camera....totally new design...not the one from the iPhone hells no. And looky...we've come up with 3 revolutionary colors...including.....GOLD. We even included iOS7 for technicolor annihilation of your retinas"

Basically Apple have become the kings of "incremental". Nothing actually new or exciting for years. Always a "whatever 4S" and a "this thing 5". The issue is the competition increments every 2 months and they only manage it every 9-12 months.

Exactly. Without improving anything, the new ipad will still be miles ahead of whatever nokia comes up with. It will be a first gen, w8.1 is ok but not groundbreaking, there is no useful app in the windows store, etc etc etc ...

Well, it is starting to get boaring, every one is showing the same thing every year, we all already know, thinner, faster, revolution all, better, etc.

IndyLateNite said,
Seems that Apple might be getting afraid of the competition.
I doubt that. The one thing iPad users might like is the Office offering with the Surface. Other than that, most folks just use their iPad for entertainment purposes. If I wanted a workhorse tablet, the Surface Pro would be it. However, most people would probably buy a laptop instead at the price of a Surface Pro. The regular Surface is really in a weird position.

More to do with Apple being a creature of habit. The iPhone/iPad announcement dates last year were September 11 and October 23. Both on a Tuesday. This year they both fall on the same Tuesday as last year. September 10 for iPhone and October 22 for iPad.

omgben said,
More to do with Apple being a creature of habit. The iPhone/iPad announcement dates last year were September 11 and October 23. Both on a Tuesday. This year they both fall on the same Tuesday as last year. September 10 for iPhone and October 22 for iPad.
Hmm, good point.

TruckWEB said,
Since Microsoft just said that we will see Office on iOS and Android.... I guess the iPad is still a good buy.
True.

TruckWEB said,
Since Microsoft just said that we will see Office on iOS and Android.... I guess the iPad is still a good buy.

Except that it won't happen until it has been release for Windows 8 and even then Outlook the mother of productivity software won't be available for the iphone in a touch optimized version.

TruckWEB said,
Since Microsoft just said that we will see Office on iOS and Android.... I guess the iPad is still a good buy.

Wasn't that just for phones though? Pretty sure 365 isn't available on an iPad, unless you're able to use the iPhone version of the app for it. (don't own an iPad but I've looked it up before at least and couldn't find it)

TruckWEB said,
Since Microsoft just said that we will see Office on iOS and Android.... I guess the iPad is still a good buy.

Except the "office" they're talking about is a viewer and stripped down editor and not the real thing. It's what you use on the road when you need to see your documents and make minor changes.

coderchi said,

Except that it won't happen until it has been release for Windows 8 and even then Outlook the mother of productivity software won't be available for the iphone in a touch optimized version.


Just curious, I do not own either one, but if you use an iPhone or an iPad can't you use Outlook Web Access?

annotate said,
"Seems that Apple might be getting afraid of the competition. "

My thoughts, too. Getting afraid of the giant.

Isn't Apple bigger than Microsoft? Doesn't iphone make more money than the whole of Microsoft?

stevan said,

Isn't Apple bigger than Microsoft? Doesn't iphone make more money than the whole of Microsoft?

Still doesn't mean that Apple can't be scared.

omgben said,
Still doesn't mean that Apple can't be scared.

That's probably the wrong term. I think asserting their dominance might be more appropriate. If you have control, you want to maintain control.

Fear would be taking drastic measures to push your product out, slashing prices and whatnot just to keep up with the competition. That's something Microsoft has been doing just to keep interest (which has grown finally since they slashed the prices).

stevan said,

Scared of Microsoft? Why?

You know, I did use the wrong term. I mean I don't think there's anything coming out of Redmond right now to make Apple scared, but I don't think they're secure enough to rest on their laurels. Just because Apple is raking in the cash now doesn't mean that they will do so until the end of time, so yeah they will assert themselves and start marking their territory. The way some people talk around here, we're going to wake up tomorrow and everyone is going to be talking on Lumias as they edit documents on their RT device.

stevan said,

Isn't Apple bigger than Microsoft? Doesn't iphone make more money than the whole of Microsoft?

Bigger? No. Don't confuse size with money. Microsoft has it's hands in far more pies than Apple.

Desktop OS market - sup Microsoft. Complete domination.
Server market - MS way ahead of OSX (linux winner here though)
MS has a top ranking game console and it's own search engine
A far superior Office suite of software
A growing phones and tablet division. Most mid-high end Lumias and the Surface are well beyond the iphone/ipad
An OS that is a lot closer to the "same on every device"

While each of these on their own might not sound significant, when taken as a whole, it becomes rather compelling. I think MS is far ahead of where Apple and Google are in terms of connecting all the dots. Once they crack a critical mass when the average fool on the street think it's "cool" enough then they'll soon mop up all the money the "less savvy" drop on comical iPhones.

stevan said,

Isn't Apple bigger than Microsoft? Doesn't iphone make more money than the whole of Microsoft?

Windows 7 sells more than all iOS devices..

JHBrown said,
I doubt that. The one thing iPad users might like is the Office offering with the Surface. Other than that, most folks just use their iPad for entertainment purposes. If I wanted a workhorse tablet, the Surface Pro would be it. However, most people would probably buy a laptop instead at the price of a Surface Pro. The regular Surface is really in a weird position.

Yep, I 100% agree

If you want a tablet, buy an ipad. If you want something for work which is portable, buy an ultrabook.

ROFLCOPTERS said,

Bigger? No. Don't confuse size with money. Microsoft has it's hands in far more pies than Apple.

Desktop OS market - sup Microsoft. Complete domination.
Server market - MS way ahead of OSX (linux winner here though)
MS has a top ranking game console and it's own search engine
A far superior Office suite of software
A growing phones and tablet division. Most mid-high end Lumias and the Surface are well beyond the iphone/ipad
An OS that is a lot closer to the "same on every device"

While each of these on their own might not sound significant, when taken as a whole, it becomes rather compelling. I think MS is far ahead of where Apple and Google are in terms of connecting all the dots. Once they crack a critical mass when the average fool on the street think it's "cool" enough then they'll soon mop up all the money the "less savvy" drop on comical iPhones.

None of those reasons are enough to say Microsoft is bigger than Apple.

And if the loyalty of Apple customers has shown us anything, it's that they will not fade away any time soon. The so called incremental updates you and everyone else likes to brings up all the time are ok to customers. People keep coming back to Apple and in bigger numbers each time.

It's a 12-year-old girl strategy- throw an Apple orgy the same day as your neighbor is having a party. Apple is a bitch.

stevan said,

None of those reasons are enough to say Microsoft is bigger than Apple.

What about a reason to say the opposite?

iPhone sales don't make that much difference.

Skwerl said,
It's a 12-year-old girl strategy- throw an Apple orgy the same day as your neighbor is having a party. Apple is a bitch.

Calm down.

Cøi said,

What about a reason to say the opposite?

iPhone sales don't make that much difference.

iPhone made Apple the biggest company in the world. iPhone itself makes more money than all of Microsoft. iPhone has the most loyal customers in the world.

You could VDI with the Ipad into your office files and don't have to worry about them getting lost as they are in the cloud. ....counter..no internet access. does not really work here. its niche. Most consumers are using tablets for consuming data not for a day to day job like a few people do. Those that want a replacement will go to the Surface. Easy as that.

Having choices is good.

stevan said,

None of those reasons are enough to say Microsoft is bigger than Apple.

It depends on how you want to measure this difference in size.

In terms of nr. of employees, MS clocks in at 90 something thousand (over 100k if you count the Nokia employees). Apple, sits at 75 000.
In terms of sheer number of segments they're involved in, MS is absolutely bigger than Apple.
If you're referring to market cap and stock price, then yes, Apple is indeed 'bigger' than Microsoft.

JHBrown said,
.... most folks just use their iPad for entertainment purposes. ......

Thanks I'll be sure to tell my executive management team they're 'working it wrong'

deadonthefloor said,

executive management team

ipads?

do your office computers still have XP on them too? for all the productivity.

ROFLCOPTERS said,
do your office computers still have XP on them too? for all the productivity.

Sadly, yes. We are a conservative shop with an N-1 versioning strategy from our various vendors. However revenue generating projects are prioritized over maintenance, so we're n-a whole bunch in some cases.

Our Win7 migration is about 60% complete.

I'm still more interested in the Surface. The only thing I want to know from Apple is if the iPad mini has a higher resolution screen now.