Apple verbally responded last month when a spokesperson claimed "A PC is no bargain when it doesn't do what you want .... The one thing that both Apple and Microsoft can agree on is that everyone thinks the Mac is cool."
This time the company has gone one further with it's "Elimination ad". The advert picks out the bad parts of PCs in a line up and eventually no PCs are left and the hunter, Megan, has nowhere else to go but Mac. We've embedded it below, see Apple.com for more.