Apple responds to Microsoft's laptop hunter adverts [Video]

Engadget have picked up on the fact Apple has responded to Microsoft's notorious laptop hunter adverts.

Apple verbally responded last month when a spokesperson claimed "A PC is no bargain when it doesn't do what you want .... The one thing that both Apple and Microsoft can agree on is that everyone thinks the Mac is cool."

This time the company has gone one further with it's "Elimination ad". The advert picks out the bad parts of PCs in a line up and eventually no PCs are left and the hunter, Megan, has nowhere else to go but Mac. We've embedded it below, see Apple.com for more.

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Apple has now acussed Microsoft of "distorting the truth" !
God .... what the hell has Apple been doing all this time !
Are guys just stupid or just hate the "normal" pc side of things.
Even Linux devotees would have to say that Apple does not play fair and distorts the truth as well !
Remember Linux people you are (in this instance anyway) counted by Apple as a "PC".

One thing that rarely gets mentioned when people quote how OS X is more stable than windows blah blah is

Apple had nothing to do with how stable their OS is....Its Unix under the bonnet and they didn't write the code....they are taking credit for other peoples great skills and hard labor.

Sure I'll admit that they with they new versions and updates continue to improve the performance and reliability.....but lets just say 90% of the hardcore work was already done for them.

While I agree Mac's current don't have any virus or malware problems, when the time comes when it does or someone finally decides to exploit a flaw in OSX its going to hit the OS like a ton of bricks. It would have to be an exploit that would bypass the Root restriction. The OS just isn't prepared for that kind out outbreak. Mac users haven't had to practice safe computer practices. The Mac users of this forum have, but not the average user. That's my prediction anyway.

"A PC is no bargain when it doesn't do what you want

Subjective, they should know better than this. Not everyone does the same thing on a computer.

.... The one thing that both Apple and Microsoft can agree on is that everyone thinks the Mac is cool."

So basically Macs are for Trendschmucks? gotcha.

Alley Cat said,
I love this Mac ad. Kicking Microsoft in the nuts, w00t

No apple is just bashing Microsoft which in turn makes them seem immature. There only bitter because they have a lower markter share and that there hardware cost so much that not everyone can buy it but you can build a mediocre pc for £300 but a mac is like £600 for like a mini.

Even though I am not a fan of Apple, for the everyday Joe a Mac is an ok choice. There's less to be confused about and they can be lazy about protecting themselves.

I think it's really simple, if the PC hunter ad's were not consider a threat, apple would not respond to them.

In addition information coming out that will allow offer lower costing apple computer is another indication they warranty this advertisement a threat on some level.

You know, unless you're completely inept and impulsively click on every single popup window you see, I don't see a lot of virus infections or crashes with modern PC's (as in Windows PC's running Vista). So who is apple targeting their adds at, really? People who can't operate a toaster without blowing up their lawnmower?

Apple is now demeaning their platform to the point it's coming off as more of a toy than a computer. A toy for those simpletons who can't operate a big-boy PC.

The commercial also seems to convey that macs don't suffer from "crashes, viruses, or headaches", which is a complete fallacy. Quick, someone take a screenshot of an OSX kernel panic and call a lawyer, we need to sue Apple for false advertising.

I don't understand how people can like something which blatantly lies in this way?

As I say, their products are that good that there are ethical ways for Apple to advertise which would be just as effective.

Macs do have virueses, just not as many because of their lack of market share.

Macs also crash.

Why don't Apple say that, instead of misleading naive users and basically saying they have no viruses and never crash?

This is appalling! I have lost all respect for Steve Jobs - he let this advert be released and could have changed it to get rid of the lies!

I understand marketing can be full of lies, but a company like Apple does not have to resort to lies to sell their products - their products are good enough as they are!

Since I switched 4 years ago, I've yet to see any evidence of either. I still enjoy Windows, but it's easily 5x the hassle compared to OSX.

John S. said,
Since I switched 4 years ago, I've yet to see any evidence of either. I still enjoy Windows, but it's easily 5x the hassle compared to OSX.

Since leaving home and having my own Windows laptops for nearly 4 years, I've never seen a virus and had very few crashes.

It all comes down to how a user uses their operating system. There are more viruses for Windows as it has been targeted more, but Macs are still prone to viruses and that is why I am so appalled.

I love Macs, I think the hardware is fantastic and the operating system has a lot of benefits, but outright lying in an advert is unethical, in my opinion.

I got so so tired with those kind of ads.
I think we should sue both Apple and MS for wasting our time.

btw Apple get a life. Your policies sucks. PCs will always be overpowered.
Urban rules.

Normally I would just ignore the ads from both camps, but then I watch Stephen Colbert and have to put up with his occasional Zune mockery and iPhone worship. But the Word makes up for it...maybe...?

P.S. Notice how they very carefully avoided using any young or asian people in the PC stack? Anything that is stereotypically associated with tech-hip.

"I'm a Megan"?? So do we have a robot looking for a computer or someone with absolutely no personality?

I find this ad quite amusing because I didn't think Apple could slip much farther down the desperation slide but somehow they found a way. Keep it up, Apple. This is only helping your competition.

Saw this on TV last night. Just stared at the screen and shook my head. Apple is setting their customers up for a BIG fail in the future and a BIG false sense of security. I cannot wait for all the people to buy Macs and as soon as they get more popular and draw the attention of hackers/malware...well, I will be the first to say "I told you so"

What arrogance Apple....

And what Apple FAILS to realize is that not everyone gets malware/viruses on a PC. I havnt gotten a virus on any of my main systems in several years. So yet again another false claim by Apple when they had all the PCs in their ad leave the line...

So basically Megan is saying she's an idiot that can't operate a computer without getting viruses, crashing it, getting a headache from again being an idiot and that she can't choose for herself. Great ad if you want to show everyone how much of a douche you are. Zzz..

epple said,
So basically Megan is saying she's an idiot that can't operate a computer without getting viruses, crashing it, getting a headache from again being an idiot and that she can't choose for herself. Great ad if you want to show everyone how much of a douche you are. Zzz..

If most PC users weren't like that, McAfee and Norton would be out of business.

Just take away Windows from Macs and it's over. The only reason this company and their computers are on the market is because of Microsoft. So I find all this extremely hilarious.

Who would freakin' want a Mac if it didn't run Windows. Which completely shows how inferior Apple really is.

No Windows = Apple market share back to 3%

Boz said,
Just take away Windows from Macs and it's over. The only reason this company and their computers are on the market is because of Microsoft. So I find all this extremely hilarious.

Who would freakin' want a Mac if it didn't run Windows. Which completely shows how inferior Apple really is.

No Windows = Apple market share back to 3%

Hey dont spit at the moon or else it will comeback to ur own face.

People u aren't getting the point of having no viruses.You are not differentiating between a devastating PC virus and a harm less mac malware.
And PC fanbois made an excuse of having lots of viruses because of the popularity. Hello!! isn't this the same reason u guys got all the GAMEING in the world?.Now,one would say that API difference is far much better in windows platform as compared to Mac's,but is it not the truth that if apple sheers were equal to MS's ,they would give a serious consideration to build their own gaming platform like ms did??

I've have a great respect to MS for giving gamers (like me) importance by creating platform for us (Imagine life with out games!!).Ms supporters should also respect apple for creating a wonderful OS for every day use(apart for gaming). Apple should also stop attacking MS directly by their adverts(even tho they r pretty good)

BTW Mac OSX do not crash easily.I have a personal experience.


[< snipped image as it disrupted the page layout and didn't really seem to have a point to it, other than show what Mac OS X looks like. If you disagree with this, satanist, please send me a personal message and have a smaller thumbnail of the image, which can be used to link to the full-size image, handy > - Calum]

satanist said,
BTW Mac OSX do not crash easily.I have a personal experience.

Yes they do. Obviously you are a normal user (such as Megan) who does not touch settings, install much programs, mess around with drivers, etc.

starburst1980 said,
Yes they do. Obviously you are a normal user (such as Megan) who does not touch settings, install much programs, mess around with drivers, etc.

Sorry bro but u got me all wrong.Right now im workin with h**kintosh and u should know that u have to get ur hands dirty with lot of drivers if u run h**kintosh. And I do adobe and lots of other suites too but no prob so far.
And sorry for making this page heavy(cue to image)

satanist said,
Sorry bro but u got me all wrong.Right now im workin with h**kintosh and u should know that u have to get ur hands dirty with lot of drivers if u run h**kintosh. And I do adobe and lots of other suites too but no prob so far.
And sorry for making this page heavy(cue to image)

Yeah, mind editing that out. Doubt anyone here cares much for that cludge you call a desktop. And as for running a hackintosh; great, you can follow directions. That doesn't mean your some tech-savvy pro. What do you mean you 'do adobe and lots of other suites'? Use them? In a work environment? Or downloaded them off bittorrent so you could put lense flares on your forum sig blocks.

starburst1980 said,
Yes they do. Obviously you are a normal user (such as Megan) who does not touch settings, install much programs, mess around with drivers, etc.

Your sentence structure seems to indicate you believe most potential users will be abnormal?

Axon said,
Your sentence structure seems to indicate you believe most potential users will be abnormal?

These ads which are aimed at potential users are just that not tech suav.

Maybe you and me are both abnormal. Dont know if you actually know what abnormal means.

wow this one really got people going didnt it lol. i like my pc it allows me to do lots of thing i fear i wouldnt be able to on a mac but.... and your going to like this..... lol mac's... well there just so pretty and nice and friendly lol i cant help but want one. come on guys and girls you know what i's saying

Another idiotic commercial from Apple. When the "slow PCs" move out, that's laughable. There are far more slow Macs than PCs these days. Not to mention that with $1000 you get a PC way faster than a Mac for the same price. Even better, you get a PC that if you're enthusiastic about, you can buy upgrades for almost everything in it, while in the Mac world you're stuck with what you have, except maybe for RAM and maybe one more hard drive. And as far as viruses and crashes go, I run the free Avast antivirus and the free Comodo firewall and I don't have any viruses. I've had three Macs in the past, not anymore, and I'm perfectly happy with my monster PC that I built all by myself from components I chose myself, not Apple.

Apple can't compete on price, hence that never EVER comes into their ads, go figure. The ad is ridiculous, and unfortunately it'll win them a few customers, sadly, because people are really f00kin' stupid, as George Carlin so eloquently put it (considering the censorship around here, of course).

Apple's market share DROPPED recently, so the poster above claiming Apple/Mac gaining... do more research, bub, they're losing ground because PC users are getting sick of being called idiots by the very commercials Apple is creating.

I am apple user and I didn't find it very interesting. I think it is rather dull, and iMac is really not the best they have. Ok, the screen is large, but it is garbage, just like the PCs. There comes a pro NEC monitor if you supposedly do video / photo editing (sorry apple, you don't have a single good monitor on your line-up anymore, your glossy mirrors stink).

when is everyone gonna understand apple/mac is growing PC/Windows is slowing down, they are equalizing which is GREAT NEWS for all of us, Vigorous competition between the two brings power, features and use-ability for both sides. yes one can live without the other but they make each other better, it's a marriage made in hell that benefits the end users of both sides. i love it, i own several PC's and Mac's and i could not live without any of them so ;p to all the haters on both sides

Yay, another Apple advert based on lies, I've had OSX crash 5+ times, and Vista crash twice (the vista crashes were due to a beta driver) in the last year. The Macs at Uni used to crash ALL the time, and they weren't old ones (they were used for heavy video/audio editing, not browsing facebook).

Apart from the lie at the end this is pretty much a pro-pc ad... Most people I know would rather have choices than be forced to choose the one overpriced option.

This kinda of frustrates me. From the time I've used a Mac (since January), yes, I've had (obviously) no viruses and not a single crash or even freeze up. But at the same time, I haven't had any of those with Windows which I use daily. Hell, the last BSOD I got was on a PC built in 2004, which runs XP, and has some rather dodgy components... they're both perfectly stable operating systems, and sure, you have a higher chance of getting a virus on Windows, but that's only really if you don't know what you're doing. I may be an Apple fan, but I'm also a Microsoft fan, and these ads are starting to get on my nerves, to be honest. I do like Apple, and I love their products, but in my opinion they need to focus on the BENEFITS of owning a Mac, and not just the "bad" things about Windows, that are more than easily avoidable. I think the last time I even had a virus was the year 2000, or thereabouts.

Also, yeah, that's my experience, but it's basically the same as the other people I know that use both platforms. As it stands, I have to say I'm not a fan of neither Apple nor Microsoft's ads... state the benefits, the good points. That's advertising to me. You can say a ton of bad things about competitors, but that won't exactly spread the message about yours, will it? Does anybody agree, or am I just needlessly ranting? :p

EDIT: Additionally, I just want to add onto offroadaaron's point; if you're going to bash either Windows or Mac OS X, make sure you have actually USED IT for a reasonable amount of time first. I see so many people bagging on Apple when they have never actually touched a Mac. At the same time, I see a lot of Mac users ripping on Windows without actually having used it... blargh. Alright, I'm done.

offroadaaron said,
LOL at people getting fired up, most people haven't even tried a Mac and they are talking crap. Funny stuff!! oh the laughs

Most people don't have to eat a **** sandwich to know they won't like the taste.

VIVIsectVI said,
Most people don't have to eat a **** sandwich to know they won't like the taste.

That is the dumbest thing I ever heard...... *waits for a smart person to respond*

Anyone with a mac or linux setup. Could they kindly tell me is this site a virus site?

(snipped)

I have to warn, windows users do not enter it's a sick site. However my antivirus didn't respond to it. My computer crashed and firefox does not work anymore.
Good reason to get a Mac?

You may wish to remove that link. It takes advantage of Firefox, and when you re-load the browser, Firefox wants to revisit the pages that it last left from.

To resolve it, I needed to delete a ton of files in my Firefox profile directory.

I also tried it in a Linux VM, and it has the same results, so it's not an OS problem.

Unless you are looking for a computer that is small and portable and so has a small screen. In which case didn't they just loose that whole market?

mmck said,
Unless you are looking for a computer that is small and portable and so has a small screen. In which case didn't they just loose that whole market?

Yep. *Hugs EeePC*

Apple is just waiting to get sued on this one. Anyone else remember that old ad that apple released and then they pulled it because it was proven to be false advertising. Yeah but this will become one of them.

I'm not a windows fanboy, but I hate these ads. The windows ads make sense, but these apple ads are just stupid. If it wasn't for the Ipod/Iphone line up bringing more appeal to apple, they would have gone under a long time ago.

Wasn't Laptop hunters a response to apple's ads. Apple is the one who keeps this **** going on so don't blame MS.

Why in the world would anyone buy a Mac after watching this crap? Seems like all Apple are doing is attacking the opposition. Well I guess it beats trying to sell a Mac on its advantages, after-all that could take a while.

Ouch this kinda hurts themselves. It clearly points out you get more options by choosing pc.

There's a long row of different type of PC's .. all with small screens need to step away.
3 walk away.. illustrating the point that you have more choice.

Choice = goooooooooooooooood

same old ****, instead of praising their own computers (like microsoft does with the laptop hunters adverts) they trie to belittle their competition. Nothing in that advert makes me want to buy a mac, on the contrary.

I agree. This "negative marketing" as it's called gets tiresome fast.

Advertise your own products, don't attack the competitors.

A little off topic, but the same applies during political elections. I get seriously turned off by politicians who spend their marketing budgets attacking their competitors rather than promoting their own policies.

Sean Bradford said,
Yet another example of poor marketing.

It's actually great example. Ordinary users with zero knowledge will believe it's true. But other producers including MS, so as customers who faced crashed and viruses (and there are a lot of them on MacOSX) can easily sue Apple for uncovered false.

Sean Bradford said,
Yet another example of poor marketing.

Actually, it's genius advertising for a mediocre product. The only problem is these ads haven't advanced or changed since this started.

They make absolutely no direct claims, having two separate subjects where claims they make can't be easily separated. Not only that, the subjects are people. If they have the PC guy say "I suck", the viewer will automatically assume the ad is also saying "Macs rule" even though that isn't said. It also uses "PC" to encompass all non-Mac computers, specifically Windows which isn't even a "computer", but it never specifies this forcing the viewer to make that conclusion. "Personal Computer" is a term can include Macs as well.

And for someone who isn't tech-savvy, they'd eat this up in a second. From a business and marketing aspect, Apple pulled the right strings. But they should work a little harder on improving and lowering the price of their products rather than spending all their money on advertising.

That ad is simply just a load of b*****ks.

I have a big screen, a fast pc, and have never had a virus, and Windows 7 has yet to crash.
Oh, and we have Mac's at work and they do crash, some are slow, and some have small screens.

I'm getting sick and tired of Apples' mode of advertising.

hotdog963al said,
Albeit not as often/many



Because it doesn't pay well to virus writers to attack such a small target. Few yes, but the point still stands, it DOES have them.

GP007 said,
Because it doesn't pay well to virus writers to attack such a small target. Few yes, but the point still stands, it DOES have them.

That's an ad hominem response. The fact that the user base isn't large enough to warrant targeting is a selling point, as the end result is a lack of self-installing viruses.

I don't remember the last time I had a virus on my PC. I mean an actual virus, not something else like trojans.

By the way, is Mac safe against spyware/malware?

miguel_montes said,
I don't remember the last time I had a virus on my PC. I mean an actual virus, not something else like trojans.

By the way, is Mac safe against spyware/malware?


I think this is a real problem with the opponents in both camps. These ads are not meant for anyone who uses sites like Neowin. These advertisements are meant for our parents, grandparents and computer illiterate friends who constantly nag us to fix their PCs, etc.

Axon said,

I think this is a real problem with the opponents in both camps. These ads are not meant for anyone who uses sites like Neowin. These advertisements are meant for our parents, grandparents and computer illiterate friends who constantly nag us to fix their PCs, etc.

Which is why it is so unethical. Apple are misleading these people into believing Macs cannot gain viruses and that Macs don't crash, which is of course 100% incorrect. I'm appalled, I really am.

Im messing with W7 over a month and I noticed something.After installation,it gave me a very pleasant experience of speed & Stability,but after a week, it started to slow down considerably.Same case With RC and other releases.My friends also complained abt the same prob.
OSX never slow down or get clunky even after an year of actual installation.

One more thing!W7 doesn't stand a chance without a proper antivirus software.

Your windows installation slowed slightly because you did more things and installed more things. Its only a fair comparison if you did the same on both.

Doesn't stand a chance? huh? I've got this 6yo XP install that performs the same like it did back then, if you want to install loads of apps and have them autorun at startup and then run them in the background to slowdown your initial install, that's your own fault.

I ran the win7 beta for 2 months and it worked the same, and I had around 10 or so apps installed. But I don't just let them do whatever they want and run whenever they feel like it.

As for AV, sure I have one installed, but do I scan every day? no. It's just there, at the most it autoscans my email. I know others who don't run any AV and just use a good firewall/router. If you wanna go around download god knows what from god knows where, that's also your fault.

mmck said,
Your windows installation slowed slightly because you did more things and installed more things. Its only a fair comparison if you did the same on both.

I can tell you from my own experience that Mac OS X has not slowed down after 2 years of use with lots of programs installed, uninstalled and installed again. It genuinely keeps at speed, and with updates from Apple, has even performed faster than the first day.

satanist said,
Im messing with W7 over a month and I noticed something.After installation,it gave me a very pleasant experience of speed & Stability,but after a week, it started to slow down considerably.Same case With RC and other releases.My friends also complained abt the same prob.
OSX never slow down or get clunky even after an year of actual installation.

One more thing!W7 doesn't stand a chance without a proper antivirus software.

You know, you can save yourself the trouble of typing long random crap by just saying your an apple fanboi and that windows suck. Because all your posts pretty much say the same thing.

But anyway, I'll feed the troll and laugh in your face saying that W7 doesn't stand a chance without proper AV. Especially if we're referring to x64 version.

Anyway, enjoy your overpriced 3-year old PC disguised as something new and innovative.

Glendi said,
What would a company choose, the cool guy or office types?

The one most suitable for the job as only a bad employeer will base an interview only on looks

Glendi said,
What would a company choose, the cool guy or office types?

I think it's pretty clear Apple is not trying to court the business environment. They're going square after the consumer market.

i dont understand, macs are Pcs and Macs do crash, my mac crashes more than my window i say, i just stuck on the blue screen....

and yes Apple hasent meet windows 7 yet.

Microsoft should beating about the bush and come right of with some more effective ads. Hello I'm a Mac and I'm about to play (some game, Halo 2, etc.). Would you like to join me Mac, oh wait a minute you can't. And then Mac start crying.

thealexweb said,
Microsoft should beating about the bush and come right of with some more effective ads. Hello I'm a Mac and I'm about to play (some game, Halo 2, etc.). Would you like to join me Mac, oh wait a minute you can't. And then Mac start crying.

That would be a useless ad, gamers make up only a small fraction of computer users. Gaming is not an issue for consumers.

Axon said,
That would be a useless ad, gamers make up only a small fraction of computer users. Gaming is not an issue for consumers.

lol

Axon said,
That would be a useless ad, gamers make up only a small fraction of computer users. Gaming is not an issue for consumers.

Which rock have you been living under?

This ad has some valid points actually but Bigger screen might not be one of them.
Mac OSX takes less amount specs then vista.2 gigs of RAM gets OSX wings and it never slows down.But in vista,not enough!.
Stability is another quality of Mac OSX that makes it differ from its windows counterpart .

satanist said,
This ad has some valid points actually but Bigger screen might not be one of them.
Mac OSX takes less amount specs then vista.2 gigs of RAM gets OSX wings and it never slows down.But in vista,not enough!.
Stability is another quality of Mac OSX that makes it differ from its windows counterpart .

Perhaps but Windows 7 will change this entirely. People have actually got it loaded in only 512MB and the min spec of 1 GB is quite usable.

satanist said,
This ad has some valid points actually but Bigger screen might not be one of them.
Mac OSX takes less amount specs then vista.2 gigs of RAM gets OSX wings and it never slows down.But in vista,not enough!.
Stability is another quality of Mac OSX that makes it differ from its windows counterpart .



That's very subjective sir. I hear die-hard Mac fans say "no mac without 2GB of ram" all the time these days. Your point is kinda invalid. Vista works just fine.

Also .. bigger screen? Uhhh .. last time I checked there were MORE form factors in the PC world vs the mac world. You can have anything from 3,5" ~ 7" (UMPC), 7" ~ 10" (netbook), 11" ~ 13" (subnotebook), 13" ~ 16" (notebook), 16" ~ 21" (big ass notebook).

With apple it's just 13", 13", 15", 17". That's it.

satanist said,
This ad has some valid points actually but Bigger screen might not be one of them.
Mac OSX takes less amount specs then vista.2 gigs of RAM gets OSX wings and it never slows down.But in vista,not enough!.
Stability is another quality of Mac OSX that makes it differ from its windows counterpart .

In Vista not enough? Im running 2GB fine in Vista.

More Apple BS.

Erm, Macs don't crash, they just freeze.. and any smart person can avoid a virus. Plus the fact that virus for macs are growing in number More false info for the public... Just yet another Mac vs PC crap ad.

Recon415 said,
Erm, Macs don't crash, they just freeze.. and any smart person can avoid a virus. Plus the fact that virus for macs are growing in number More false info for the public... Just yet another Mac vs PC crap ad.


Oh they crash. I had to wipe my buddy's hard drive once because OSX would boot for about a minute and then crash, sending a fantastic error about the partition being corrupt. Funny thing was you could boot the Windows XP partition with boot camp and it would work fine, so it was something that happened in OSX.

-Spenser

So hold on, you're trying to say a crash and a total lockup (freeze) aren't the same? The few times i've had XP crash it'd lockup first till the built in response timers kicked in and it'd finally blue screen with whatever the error that locked it up in the first place was.

I'd much rather get an error and a crash then just have the damn thing freeze without knowing what the hell the problem is.

GP007 said,
I'd much rather get an error and a crash then just have the damn thing freeze without knowing what the hell the problem is.

I'd rather get neither but I do understand you're point. Chasing down a problem when the computer is randomly freezing is annoying. Just give me an error code to Google damnit! :P

stifler6478 said,
Oh they crash. I had to wipe my buddy's hard drive once because OSX would boot for about a minute and then crash, sending a fantastic error about the partition being corrupt. Funny thing was you could boot the Windows XP partition with boot camp and it would work fine, so it was something that happened in OSX.

-Spenser


And you wiped it instead of doing an archive and install?

Honestly, I'm no Apple fanboy, but if Apple really showed OS X's features and how easy they are to manage and recover versus Windows, that alone would sell it. They really need to focus on its strengths instead of giving airtime to Windows. Sure, it freezes and has it's own quirks, but I prefer using OS X to Windows any day. Although, I do have to say that Windows 7 is looking pretty good. I'm glad that MS borrowed ideas from the dock. They've got a good implementation that I actually use. Well, I use it because I don't have Quicksilver for Windows.

That is what they are saying but I wonder if Apple runs some sort of antivirus on their systems like symantec; my gut says they do.

Lets ask some questions to this Mac guy.
I want a computer that is compatible with most of the software on the market.
I want a computer that is fully customizable.
I want a computer that is cheap.

1. Good argument
2. Only hardcore gamers or geeks or nerds want these, it's not a necessity. A good computer is something you build usually, or something good out of the box. And keep in mind that Macs are probably much more customizable than you think. But IMO, it serves no good in changing RAM, then changing the video card, then changing the motherboard, then your processor becomes incompatible and you have to change it, etc. Just buy one computer, and stick with it, or just upgrade the RAM. Or build your own.
3. Everyone is looking for cheap and functional stuff, in every single domain. You always have to make a compromise between both, Apple chose the functional way, PCs vendors chose both ways. Most Macs are not overpriced for what you get IMO. The Mac Mini maybe, but not the rest. You have to look at it as a whole though, not just processor, ram, HD and video card. There's a lot more than that that makes a computer functional.

Lastly, your bullets are good for Microsoft, not Apple. In the marketing domain, you'll never say "hey I get no virus at all, but I'm not compatible with most engineering apps!", you'll obviously skip the last part. MS will makes ads about what they do better than Apple, and Apple will do the ads for what they do better than MS.

Yeah but you have to see it thru american mentality bigger and cheaper is better: cosco, cars, fast food, high fructose corn syrup, PCs...at the end you have to buy what you need but also what you can afford, and people posting the MS-Apple war should get real they, both are in the selling business. Regular persons should stick with PCs, geeks and gamers to build the ultimate machine with weird OS's, and the ones in between who really want to get the best of both software and hardware and have the money for it well.... a Mac (just dont rub it on the PC guys face)

BoyaliKus said,
Lets ask some questions to this Mac guy.
I want a computer that is compatible with most of the software on the market.
I want a computer that is fully customizable.
I want a computer that is cheap.

1. I have never seen a computer being compatible with any software..it's the software that is compatible with the OS. True, there is less software for OSX, but when you are hungy, you only need 30 dishes on a menu, no difference if there are 1000, as you will surely find something for your taste.
2. yeah, if you are a geek, 99% people don't care about that
3. so Fiat is better than Mercedes because it's cheaper? They both drive you from point A to point B, don't they? Have you ever driven a Mercedes? If you can't afford it, it doesn't mean it sucks

And no, I'm no fanboy, I actualy use mac (home), windows and linux (both full-time at work for development). I'm just amazed by your ignorance. Never diss things you haven't really tried.

Apple will do the ads for what they do better than MS.

Apple do ads based on old stereotypes that no longer apply rather than what is better than Macs, they also generalise everything. As pointed out above, they do crash, they do have viruses (although few) and they do cause headaches.

Microsoft on the other hand hit it cleanly and simply - cost. Although yes some studies show macs aren't that overpriced for what you get, most people do no need a mac at that price. A simple laptop for a few hundred dollars will suffice to go on the internet and word.... insert joke.... Its not like the paper-clip needs a $2000 laptop to help you.

I'm a windows user but in regards to B, that only really applies to the hardware. Customizing the OS is a whole other thing. Sure you can do so much but for a complete customizable experience you probably wouldn't go mac or windows.

As others have pointed out though most users probably don't care. Infact giving most users too much choice or power might even be a bad thing at times where a closed environment makes the transition from one system to another a lot more seamless due to lack of customizations.

theh0g said,
...
2. yeah, if you are a geek, 99% people don't care about that
...

The whole point of the laptop hunter ads is to get a computer that is just right for YOU.

3. so Fiat is better than Mercedes because it's cheaper? They both drive you from point A to point B, don't they? Have you ever driven a Mercedes? If you can't afford it, it doesn't mean it sucks

The difference is, how often do you see Mercedes make adverts that rip on the 95% of the population that cant afford one?

theh0g said,
3. so Fiat is better than Mercedes because it's cheaper? They both drive you from point A to point B, don't they? Have you ever driven a Mercedes? If you can't afford it, it doesn't mean it sucks.


You can't compare this with cars, the fiat and the mercedes doesn't have the same engine. You can get a pc with the exactly the same cpu, ram, hdd that a macbook got, cheap...

Its a lawsuit waiting to happen - they have essentially claimed a Mac doesn't crash have viruses of cause headaches.

When the statement was said the Mac should have left - they do crash, they do have viruses (although few) and they do cause headaches.

hotdog963al said,
They stated that the PC crashes, not that the Mac doesn't.

The Mac did not walk off - so yes they did.

No, hotdog is right, they never made the claim Mac doesn't. You just inferred that that's what they said.

That whole ad campaign is just properly placed words and implications, it never did make much sense.

they talk about computer and PCs- which macs are, so when all computers/PCs have to leave for crashing the Mac should also as they have done in the past and continue to do so. If they said "all non mac pcs/computers" or all "windows pcs" leave if you crash - then yes like you said they would be only stating that PCs that crash have to leave (allbeit there would still be clear implication a mac does not crash but yes techncially it would be true then) However at the moment its about PCs and computers as a whole crashing.

Unless they are claiming the Mac is not a computer!? :S

mmck said,
they talk about computer and PCs- which macs are, so when all computers/PCs have to leave for crashing the Mac should also as they have done in the past and continue to do so. If they said "all non mac pcs/computers" or all "windows pcs" leave if you crash - then yes like you said they would be only stating that PCs that crash have to leave (allbeit there would still be clear implication a mac does not crash but yes techncially it would be true then) However at the moment its about PCs and computers as a whole crashing.

Unless they are claiming the Mac is not a computer!? :S


This is the best part though. Notice how after the intro, PC asks her what she wants? Then she's faced directly at PC as she states what she wants whilst Mac stands on the sidelines watching? Then PC leaves and says "she's all yours Mac" implying although not admitting that Mac is none of those faults. Now if they had Mac say "I'm not like that", then it's no longer ambiguous.

This is why I love politics, law and marketing; it's all a play on words and how you deliver it.

I dunno - it kinda made me chuckle in terms of the game of tennis that Apple and MS are playing with this. But didn't agree with the 'crashing or viruses' - my PC's are pretty solid these days!

mikefarinha said,
What about the newly discovered iBotnet? or the fact that the Mac was the first to be hacked, again, at the CanSecWest contest?


Those never happened in Apple land.

mikefarinha said,
What about the newly discovered iBotnet? or the fact that the Mac was the first to be hacked, again, at the CanSecWest contest?

Shh.

Airlink said,
And never mind that Mac do crash and Macs do get viruses. Let's just all drink the Apple-brand kool-aid.

:sigh:

And that's not even bringing up the hardware issues or design flaws that they seem to have had lately with the Macbooks.

I am so sick and tired of this. Enough with the lies and rumors. I run Vista and Windows 7 RC on all of my machines and I NEVER crash. My Win 7 RC machine doesn't even have virus protection and I don't get viruses or malware. If you're smart about what you do and where you do it then you won't get infected.

Oh yeah, and my PC's do what I tell them to do, all the time, every time. Take that Steve Jobs!

I guess they forgot they now use common PC parts themselves as well as Intel processors ... this is getting boring, from both sides really, although this latest one from Apple doesn't make sense.

DawnUnder2002 said,
I guess they forgot they now use common PC parts themselves as well as Intel processors ... this is getting boring, from both sides really, although this latest one from Apple doesn't make sense.

Ads are usualy made for all people to understand... but you failed to get it. Sad.

theh0g said,
Ads are usualy made for all people to understand... but you failed to get it. Sad.

Right. Because ads are used to make people who don't understand technology to believe things that aren't true.

Even if the Mac is made mostly from PC part, the OS is where the action is. If OS X -is- in fact more stable, less crash and less virus prone, that's something better than any Windows release.

I'm a Windows user, it's been a long while since I've seen my PC crash, but I do need my Anti-Virus and anti-spyware and anti-blah blah... You know the deal.

I do have a Macbook, with NO anti-whatever and never had a single problem.

So, this add got a little something true in it.

Until virus and malware writers finally decide that attacking the mac is in their best interests, then you'll be running your anti-virus, anti-spyware and anti-blah blah... You know the deal.

TruckWEB said,
If OS X -is- in fact more stable, less crash and less virus prone, that's something better than any Windows release..

That's the thing. OS X isn't any more stable than Windows. And the only thing making it less prone to viruses is the fact that no one writes viruses for them. Simple as that.

TruckWEB said,
Even if the Mac is made mostly from PC part, the OS is where the action is. If OS X -is- in fact more stable, less crash and less virus prone, that's something better than any Windows release.

I'm a Windows user, it's been a long while since I've seen my PC crash, but I do need my Anti-Virus and anti-spyware and anti-blah blah... You know the deal.

I do have a Macbook, with NO anti-whatever and never had a single problem.

So, this add got a little something true in it.

That's a false statement! Have you ever try to run Linux on a PC?

TruckWEB said,
I do have a Macbook, with NO anti-whatever and never had a single problem.
Same here!

Except it's not a Macbook, it's a Vista PC. But everything else after "Macbook" applies.

Fanon said,
That's the thing. OS X isn't any more stable than Windows. And the only thing making it less prone to viruses is the fact that no one writes viruses for them. Simple as that.


yap, not enough potential "victims" so no one cares.

Fanon said,
That's the thing. OS X isn't any more stable than Windows. And the only thing making it less prone to viruses is the fact that no one writes viruses for them. Simple as that.

That's the thing because of what OS X Is developed off of it is in fact more stable and less virus prone. First off being that it's a closed platform reguardless of if apple uses generic PC parts they can create rock solid drivers for their systems. Meaning none of those pesky driver conflicts and issues. If microsoft did the same thing then sure they could create a more stable operating environment. As far as the actual development goes it's developed off of Unix which in general is less prone to viruses and doesn't have as many security holes as Windows does. Now sure if people really wanted to make a virus for the Mac then we would see more exploits but no where near as many as windows. Quite frankly the argument that no one has an interests in making viruses for the mac is complete BS you really think that there isnt someone out there whos been working his ass off to become known as the first actual mac virus creator?

These "viruses" you claim have been released for mac are complete FUD maybe to some extent they are a virus but no where near what PC's have. They don't self replicate send them selves to other uses self exectue and create a nucense.

Fanon said,
That's the thing. OS X isn't any more stable than Windows. And the only thing making it less prone to viruses is the fact that no one writes viruses for them. Simple as that.

You may want to look at the facts on this one... MacOS X is more stable than Windows. However there are reasons behind this. Look at the amount of hardware Apple has to support vs. Microsoft. Apple is still a closed-hardware platform. Can you really blame Windows for having an occasional crash or two when they've got no unified hardware base, and they've got every manufacturer turning out hardware thats supposed to work with Windows. Lets not even go into interoperability between these pieces of hardware...

Hey, if you want stability, look at Debian Linux.

-----

As for viruses, people are trying to write viruses for the mac. I believe that unless they can circumvent the standard method of making a system-wide change, they would require account privilege elevation to install. I would expect this is why Linux viruses are so rare.

The whole virus argument has always been "well, noone bothers making viruses for Mac because noone uses them". I believe that is no excuse now.

Apple is now a prime target because they have (so far) been apparently untouchable. Add to this the growing user-base. In the past couple of years there have been a number of attacks against Mac's, showing that the OS can still be circumvented. They normally turn up at the white-hat security conferences. Apple (fortunately) do jump on these almost instantly and you'll see the OS is patched within a couple of days of the exploit being found. Likewise there have been a couple of small viruses that have come out for mac, but from what I understand they don't really work particularly well, and are so lame that they've been deemed 'little or no threat'. I think we will see increased activity in this realm in the coming years, and with 10.6, I expect there will be new exploits with the new technology used.

I believe that the same reasons that viruses don't really exist for Mac is the same reason that they don't exist for Linux. Now there is a MASSIVE target, seeing how a large percentage of the worlds web-servers (I'd say at least 40%, but please correct me if I'm wrong), are running Linux in some shape or form.

You may want to look at the facts on this one... MacOS X is more stable than Windows. However there are reasons behind this. Look at the amount of hardware Apple has to support vs. Microsoft. Apple is still a closed-hardware platform. Can you really blame Windows for having an occasional crash or two when they've got no unified hardware base, and they've got every manufacturer turning out hardware thats supposed to work with Windows. Lets not even go into interoperability between these pieces of hardware...

In the days of Windows 98, I would say Apple had a case for being more stable. That's not the case anymore. MacOS X is no more stable than Windows. As with any computer, quality of hardware and drivers are paramount for the stability of the OS.

It's anecdotal evidence, but I've had less crashes on all my Windows-based computers combined (2 Vista laptops, 3 XP workstations, 1 Server 2008) than I have on my one Mac mini. I can then cite friends and family who use nothing but Macs and all their stability issues. On that experience alone, I can laugh at OS X and stability being in the same sense.

Fanon said,
In the days of Windows 98, I would say Apple had a case for being more stable. That's not the case anymore. MacOS X is no more stable than Windows. As with any computer, quality of hardware and drivers are paramount for the stability of the OS.

It's anecdotal evidence, but I've had less crashes on all my Windows-based computers combined (2 Vista laptops, 3 XP workstations, 1 Server 2008) than I have on my one Mac mini. I can then cite friends and family who use nothing but Macs and all their stability issues. On that experience alone, I can laugh at OS X and stability being in the same sense.

I've found the opposite. I've got a iMac desktop thats on 24/7, and a Macbook Pro. I've only ever had a handful of crashes. to be honest I hardly ever have to restart the desktop. My PC on the other hand was crashing fairly regularly, but that was due to a driver issue in conjunction with Windows Vista and high RAID array throughput. now thats fixed its stable again. PC's and Mac's are getting more stable, but I would still say that the Apple closed hardware platform is more stable.