ATI's First DirectX 10 Chip Slips into Q2 2007

ATI, the graphics product group of Advanced Micro Devices, will delay the release of the long-awaited code-named R600 graphics processing unit (GPU), sources said on late Tuesday. The delay is likely to impact sales of the company's graphics cards during the quarter, as despite of low volume, the high-end graphics card come at a high price.

Officials from Advanced Micro Devices confirmed the product delay saying that the code-named R600 has been delayed due to strategy-related reasons and a wish to address broader market segments.

"To better align our strategy with current market opportunities, we've changed the launch plan for R600. We are going to deliver a competitive configuration to market with an extremely attractive combination of performance, features and pricing, targeting a broader market segment in Q2," a statement by the company reads.

View: Full Article @ X-bit Labs

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These "strategy-related reasons" are that ATi cards are whooping Nvidia's best and they see no reason not to withhold their new cards while the current stock sells.

Osprey said,
These "strategy-related reasons" are that ATi cards are whooping Nvidia's best and they see no reason not to withhold their new cards while the current stock sells.

uh huh, the 1950xtx is beating the 8800GTX is it? Right oh...

cheesegoduk said,

uh huh, the 1950xtx is beating the 8800GTX is it? Right oh...

I'd hope the G80 is beating the R580 considering the G80 is next-generation technology and the R580 technology is two years old (2005). The G80 chip was released in November 2006; the R580 was released sometime in 2005. Even if the 8800GTX is beating the 1950XTX in DX9 tests, it rightfully should -- its extra specs that doesn't even have anything to do with DX should be enough to give it the edge. R600 and R680 will put the 800GTX in its place -- R700 will just be Godly. I hate it when people compare two things of two totally different timelines. Wait until ATI releases the R600, then we can start putting the NVIDIA GeForce 8800 to comparison with ATI's chips. G80 aside, ATI has been dominating the market for several years now (pretty much ever since the R580 was released, if not before all that). Once NVIDIA got behind, they couldn't figure out how to edge ATI out, and at this rate, they never will.

Mistwaver said,
I'd hope the G80 is beating the R580 considering the G80 is next-generation technology and the R580 technology is two years old (2005). The G80 chip was released in November 2006; the R580 was released sometime in 2005. Even if the 8800GTX is beating the 1950XTX in DX9 tests, it rightfully should -- its extra specs that doesn't even have anything to do with DX should be enough to give it the edge. R600 and R680 will put the 800GTX in its place -- R700 will just be Godly. I hate it when people compare two things of two totally different timelines. Wait until ATI releases the R600, then we can start putting the NVIDIA GeForce 8800 to comparison with ATI's chips. G80 aside, ATI has been dominating the market for several years now (pretty much ever since the R580 was released, if not before all that). Once NVIDIA got behind, they couldn't figure out how to edge ATI out, and at this rate, they never will.

When ATI is lagging almost half a year behind nvidia (the R600 will likely come out about 5 months after the G80, which is a very long time) it _is_ fair to compare current ATI solutions to nvidia. Also, don't forget that the R600 will likely be competing with the 8900GTX, which AFAIK is likely to have more than a 20% clock increase in both core clock and memory clock over the 8800GTX.

Also, those that don't think the G80/R600 is worthwhile before we have DX10 games, are you forgetting all the great DX9 games that take advantage of the G80? Upgrading from a 7800GTX to a 8800GTX can give almost tripple performance gains in high res with AA and AF, so unless you guys are going into hibernation untill DX10 games come out I can't really understand your argument. Unless your are running resolutions of 1280x1024 or some such (if you are then why are you even considering high-end cards?) you should be able to grasp how desirable the G80/R600 is even when not considering that they are DX10 cards.

I can't believe anyone would delay their system upgrade over the delay of a new graphics card - especially one that isn't yet able to be fully utilised. Save your $$ for when it's appropriate - you'll be happier to get a card you can a) take advantage of, and b) afford. Why pay the premium for the card when by the time games will take advantage of it, other gamers will scoop it up at a discount? Doesn't make sense to me.

I don't swing one way or another by which manufacturer has their card out first - I make decisions based on card features, what I need, and affordability. What I use currently suits all the games I play just fine, and will more than hold until DX10 games become the norm. Plenty of time to save up for all the various hardware upgrades that my system will surely need by then, especially considering the need for Vista for DX10 gaming.

Truly, I'd understand completely if DX10 games were burning holes in the shelf and we needed the hardware, but they aren't! People acting as if ATI (AMD) has failed by delaying the card really astound me. So what? The games just aren't there yet..so paying the price premium is simply silly.

What I hope will come from this announcement is that we'll have a bigger rqange of cards. I'm not paying £200+ for a GFX card. Maybe this is a response to the 320MB GTS? Hmm... I do prefer nVidia so I for one will be waiting.

Man this is gonna be rough on ATI seeing as March Nvidia releases their mainstream 8 series. If for any reason the R600 pulls ahead of the 8800GTX Nvidia will be in a prime spot to fire out a 8900 series flagship to keep them sucking mud. Damn if only ATI had kept up the pace I would have a X2800 in my system instead of an 8800GTX.

Bosaka said,
Man this is gonna be rough on ATI seeing as March Nvidia releases their mainstream 8 series. If for any reason the R600 pulls ahead of the 8800GTX Nvidia will be in a prime spot to fire out a 8900 series flagship to keep them sucking mud. Damn if only ATI had kept up the pace I would have a X2800 in my system instead of an 8800GTX.

This is true I heard good things about the x2800 and was thinking of waiting. Now I will get a 8800GTS 640MB/320MB.

As DX10 games will probably take at least as long to come out, I see no problem there.
Having a DX10 card without games to use it is totally pointless.

That's not really the point. There are lots of people that want to upgrade their systems and don't want to waste money by buying a 'tide me over until both Nvidia and ATI get their asses in gear" video card....I'm one of them.

And it's not as if the DX10 cards are a complete waste. Current games run better with more goodies turned on with DX10 cards. I'm thinking of springing for the 320MB G80...

Fanon said,
And it's not as if the DX10 cards are a complete waste. Current games run better with more goodies turned on with DX10 cards. I'm thinking of springing for the 320MB G80...

Indeed, a single 8800GTX runs all DX9 games with better performance then two 7900GTX cards in SLI mode, with a lot less power consumption and less heat. You'd have to be blind to see the advantages of upgrading to the DX10 cards, its not as if the DX10 cards cant process DX9 games.

BBinder said,
its ok to wait i like mean how many games use dx10 at the momment?

yuh but I have a pretty poor DX9 card(1600XT) so I wanted to upgrade it, Tho I do agree that there is nothing really out at the moment (DX9 or otherwise)

cheesegoduk said,

yuh but I have a pretty poor DX9 card(1600XT) so I wanted to upgrade it, Tho I do agree that there is nothing really out at the moment (DX9 or otherwise)


I'd take that card over my onboard card anyday.

This is exciting news. Depending on how addicted I get to LOTRO (and if they convert it to DX10 in the future) I may or may not buy one of the DX10 cards.