Automatic photo tagging on Facebook while you shop

Big brother is watching us! Okay, to be fair, that statement leans more towards the conspiracy theorist; but the idea behind it has more than come to fruition. In the UK alone, the average person is caught on CCTV 70 times a day, with one CCTV camera for every 32 people. Believe what you want about who sees those images and what happens to them once you’ve moved on, it’s “Big Brother Britain”.

Now, a tech startup called Facedeals have come up with the ability to automatically tag you in specific stores, and offer you customised deals. This is all done by using a new camera, which uses photos uploaded to Facebook, to recognise shoppers as they walk in.

Currently the system is being trialed in the US state of Tennessee, and users need to opt in to a third party service via their Facebook account to be part of the trial.

But what if you don’t opt in? The camera isn’t smart enough to know you haven’t as it is required to look for a match first. What will happen to the images that it matches, but can’t use? Will they be stored for a later date, knowing now who you are, who your family are, and what your likes and interests are?

Those are the important questions. By adding the social networking aspect into the mix only opens up the possibility of unsuspecting users effectively being spammed each time they walk into a store.

Maybe it's time we re-evaluate our Facebook profile security settings!

Source: ESET Threat Blog
Image: Daily Mail

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29 Comments

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This is what I fought for? What a waste of those years of my life. Freedom and privacy, securing our nation from crap like this they say. Now privacy and freedom are willingly given up. Great.

Nexus69 said,
Someone at Facebook just watched Minority Report and figured out a way to incorporate social media.

No they just watched the Eagle Eye.

So it's got a pretty powerful camera inside? Nice. Got no problems with smashing it off the wall and nicking the camera out of it for my own stuff.

IRock77 said,
I would love to close my facebook account but can't because of family members.
It's called a phone. This magical device allows you to type in a special code that they must give you and it allows for private conversations between two people (or more if you so chose).

I've heard of People stalking people on facebook, but facebook stalking people in the real world? Thats going a bit too far!

phate said,
Time to invent an anti-camera raygun
I was just thinking about that, I reckon a hat or glasses with a load of high power infra-red LEDs would sort that. Depends on the cameras though.

ffMathy said,
I don't mind this. And I'm not being sarcastic. I think it'll turn out to be alright for the consumer.
Please disappear from this planet. People like you need a backbone. You welcome this kind of crap and it's sickening. We're all sick of it.

KCRic said,
Please disappear from this planet. People like you need a backbone. You welcome this kind of crap and it's sickening. We're all sick of it.

That is pretty rude.

Why is it a crime to ask for better ads, or better offers based on previous likes?

The Laughing Man said,
I just simply wont't go into a business with one of these such cameras.

Once enough businesses get it, you won't be able to avoid the camera.
Also, how do you identify this businesses using this 'special' camera? It (or its clones) might as well be integrated into their security cameras.
Welcome to the world of Minority Report. I think that movie should be moved to a list of must watch for all people.