Bing Ads are getting more clicks, but Google still leads the pack

For most people, when they think of Internet advertising, they think of Google, and rightfully so - Google has built an empire based on advertising revenue but they are not the only search engine on the block. Microsoft's Bing search engine has a small amount of the market too, and like Google, they offer up advertisements as a way to pay the bills.

But Microsoft wants you to know that its advertisement business is growing - quite a bit in fact. From last year, clicks on Bing's ads are up 30% and mobile clicks have grown by 133%. This means that the tools supporting the ads are helping to create more targeted advertisements which results in the increased number of clicks.

Of course, not knowing the exact figures behind the growth changes the perspective slightly, as percentages are easy to skew; it is a bit harder to put the growth in context with only percentages. Still, we suspect that Bing does have a modest amount of traffic considering that Alexa pegs it as the 25th most visited site on the web.

The growth of Bing ads is a good thing for those who want to purchase ads. We all know that Google dominates the search landscape and that gives them a considerable amount of power. By controlling the ad market and even the style of advertisements, it limits what Bing can do to differentiate itself from its competitors.

From an advertising perspective, marketers want to create one type of ad and have it displayed across the web. Knowing this, it means that advertisers abide to Google's direction and then want those same ads on Bing. Because Bing is still small compared to Google, marketers are less likely to craft unique content for Bing if it won't easily translate over to the Google campaigns too.

Source: Forbes

Report a problem with article
Previous Story

Nokia Lumia 930 now available for pre-order in UK

Next Story

Airline deploys Windows 8 tablets, check-in times drop to just two minutes

21 Comments

Commenting is disabled on this article.

My mother is always talking about having 'googled' something but when I went to use her computer it was set to Bing. She thought she was using Google but was using the browser default of Bing. I set it to google for her. I think this is happening with most people who use Bing.

What you're describing is the result of 'generification', which in advertising terms is what happens when a brand becomes so synonymous with its product and by extension, even the competing products of its competitors.

In other words, every dollar bing makes is a dollar google doesn't get. And given google basically is a one trick revenue pony as their "give it away to get marketshare" plan did not take into account that monetization via ads is a lot harder to do in apps, OS and Services than on the bait links model, then every $ bing gets is hugely painful for google. In its rush to grab share google basically shot itself out of several billion dollar industries and now it can't possibly go back.

I do a bunch of websites and actually use both Bing Ads and Google Ads... I don't mind either, but I find my click rates on Bing Ads to be much better surprisingly and I get more revenue and rewards from it too.

I personally see nothing wrong with using both as sometimes I can get slightly different results with either one which may bring up something the other might miss.

I have come to get used to Bing as a default engine so much. I tried Google as default and couldn't stand it for a day. Also Bing image search is way better.

the only bad thing of Bing is that search results are really bad for 90% of the world(only US have god search results from what i hear). Google have god results everywhere.

Bitaljus said,
the only bad thing of Bing is that search results are really bad for 90% of the world(only US have god search results from what i hear). Google have god results everywhere.

I never knew Bing and Google were religions with all the god searches...lol. J/K

I can't say it makes any sense since algorithms are not language sensitive over most languages but MSFT tends to artificially limit bing overseas so I'm not surprised if you're right.

Of course, not knowing the exact figures behind the growth changes the perspective slightly, as percentages are easy to skew;
Huh? "easy to skew?" More like people don't get percentages and only like to ooh and ahh at big numbers.

tmcclelland455 said,
I'll still use Google. Just so I don't have to click on Bing's ads.

No one said you actually had to click the ads. Troll harder next time.

tmcclelland455 said,
I'll still use Google. Just so I don't have to click on Bing's ads.

I use ABP, so I never see a google ad :)