Bing continues to grow in the US with January's numbers looking green

Microsoft has been gaining more and more US users for its Bing search results and in December, Bing actually gained market share while Google lost market share. This week, ComScore's Internet search results for January 2013 were released and showed Bing adding more market share to its search business.

The numbers from ComScore show Google with 67 percent of the market, up 0.3 percent from December 2012. Meanwhile, Microsoft's US search share is shown at 16.5 percent in December, up 0.2 percent from December 2012.

Yahoo came in third with 12.1 percent for January 2013, down 0.1 percent from the month before. Bing is the basis for Yahoo's search engine, which effectively means that Microsoft gained 0.1 percent of the Internet search market in December. However, in a recent interview, Yahoo CEO Marissa Mayer indicated that the company was not yet happy with the Bing search engine deal in terms of Yahoo making money from the partnership with Microsoft.

ComScore also said that over 19.5 billion searches were conducted in January 2013 with Google-based sites generating 13.1 billion searches, up 11 percent from December. Microsoft-based sites were second with 3.2 billion searches, up 12 percent from the previous month..

Source: ComScore | Image via ComScore

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13 Comments

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Salgoth said,
How strange. I don't know of a single person who uses Bing.

Bing quietly sings - on Facebook, on Windows, and on Windows Phone.

Salgoth said,
How strange. I don't know of a single person who uses Bing.
I know plenty of people who have no idea what they use. I also know plenty who use Bing, Yahoo, and Google.

I'm more surprised that they are at 16% of the US market. That's quite a feet considering where they were not too long ago.

Those Jan-13 numbers don't add up to 100%. They add up to 100.1%. Also, Google and Bing grew together .5%, while the others reduced .4%. Terrible work by Comcast.

I think it comes down to the way they did their rounding. Seems like just about every stat sheet like this one comes out to be slightly off 100%. Also, its ComScore, not Comcast.

Shadier said,
I think it comes down to the way they did their rounding. Seems like just about every stat sheet like this one comes out to be slightly off 100%. Also, its ComScore, not Comcast.

My mistake on the company name. Was commenting while also doing other things. I understand the error might be caused by rounding, but nonetheless, it is terrible work to put up a percentage chart where the values go above 100%, specially because the December numbers add to 100%.

DaveGreen93 said,
You have a point on the first part. But on your second point, there are search engines other than those listed

Well, there may be, but then, there should be a others category on the table. Also, the December numbers add to 100%, so I can say with some confidence that any other search engine had any relevant numbers to be included in the study.