Bing engineer accuses Google of profiting from search spam

Earlier today a clash of the titans, or clash of the search engine giants, sparked an Internet out burst of Google accusing Bing of stealing their search results. From the looks of it, Microsoft was caught red handed in stealing both titles and descriptions of various search results.

Microsoft was defensive about the whole case, claiming that the Bing toolbar tracks users click data, providing the information back to Bing, providing the identical search results. Angered by the claims against Bing, Microsoft formally responded to Google by saying they "do not copy Google's results."

After the fact, Harry Shum, VP of search development for Bing, came out and basically accused Google of profiting from search spam results, according to businessinsider.com. The pretty bold claim accuses Google of playing both sides of the spam game; by allowing spam sites to make their money by running Google Ads, in which Google does take a share of the profits.

Shum claims that 70% of spam sites use Google Ads to help fund themselves:

I'd say you are really sidestepping the big problems, the origin of the spam, why they appeared in the first place. There must be an economic incentive to create his kind of content. Why? 70% of those pages show Google Ads....You can't just say because you don't report to VP of ad sales you have no problem.

Google then replied saying it does scan websites, regardless if they use Google Ads or not, periodically, removing any websites that contain spam from their search results and advertising program.

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I'm not so sure. Google are pretty good with banning spam accounts - those which send lots of targetted clicks. I had a "friend" who got my account banned because he kept spam clicking them.

Considering Bing's worldwide market share is quite low (may be doing better in just the US) would it really be accurate to call it a giant in the search industry?

thealexweb said,
Considering Bing's worldwide market share is quite low (may be doing better in just the US) would it really be accurate to call it a giant in the search industry?

Depending on the search reporting site you choose, Bing/Microsoft is somewhere between 10-30% with Google somewhere between 80-60%.

More importantly, Bing is growing about 2% a month that is coming from Google's marketshare, except for the month Google's Instant Search came online and it grew 0.7%, which only lasted one month.

So if Bing is not a 'giant' in the industry, then by your basis entirely on marketshare, do you consider Apple to be irrelevant in the computer industry too?

I'm going to assume you are just being funny, but thought I would throw out the numbers incase someone thinks Bing is not a problem for Google and therefore at least a 'david to their goliath'.

one reason why I hate google (and they aren't the only ones) at this point. Everything I search for has results are spam. It's annoying.

Uh, so why are they working against it then?

This article says it well, and explains the incentives Google have to keep their results spam-free:
http://www.blogohblog.com/dont-let-google-adsense-ban-you/

"Google, being the indisputable leader in search engines from then until now, is placing a high importance on the quality and relevancy of its search engines. Most especially now that the company is public property. In order to keep the shareholders and users of its engines happy, the quality of the returned results are given extreme importance. For this same reason, doing the wrong things in the Adsense and other forms of advertisements, whether intentionally or unintentionally, will result in a severe penalty, may get you banned and even have your account terminated."

And these aren't biased words from Google, but words from someone who had trouble with Google.

Northgrove said,
Uh, so why are they working against it then?

Dude... spam in search results has been a problem on Google for YEARS. Wow, they sure have shown that they are serous about it, huh?

Northgrove said,
Uh, so why are they working against it then?

This article says it well, and explains the incentives Google have to keep their results spam-free:
http://www.blogohblog.com/dont-let-google-adsense-ban-you/

"Google, being the indisputable leader in search engines from then until now, is placing a high importance on the quality and relevancy of its search engines. Most especially now that the company is public property. In order to keep the shareholders and users of its engines happy, the quality of the returned results are given extreme importance. For this same reason, doing the wrong things in the Adsense and other forms of advertisements, whether intentionally or unintentionally, will result in a severe penalty, may get you banned and even have your account terminated."

And these aren't biased words from Google, but words from someone who had trouble with Google.

There are different kinds of spam...

Sites that are making money for Google or using Google Ads are not truly spam to Google. This is where the problem is and why basic definitions stray.

All this back talk never ends...

Why can't they focus on improving their own products instead of spending time kicking the competitor's products?

Tpiom said,
All this back talk never ends...

Why can't they focus on improving their own products instead of spending time kicking the competitor's products?

Or better yet, do both?

Tpiom said,
All this back talk never ends...

Why can't they focus on improving their own products instead of spending time kicking the competitor's products?

You talk as though one person taking a few minutes to make some comments in some way detracts from the entire departments efforts in search! really?

I'm sorry, I know people think Neowin is all Microsoft lovers, but you gotta admit, Google looks bad here. Their first accusation is quite stupid.

Sounds just like the Sandy Bridge issue, too many people over-hyped over it and making it sound like the world is going to end. LOL

sexypeperodri said,
Since when is Bing a search titan? I must be missing something.

Isn't Yahoo search now run by Microsoft? If so then Yahoo = Bing in drag.

What about the ad that was advertusing IE 9 Beta, when you actually clicked on it, it directed you to Google Chrome?

What I'd like to see banned are the likes of 'Brothersoft' and other scum sucking roaches who clog up the search results with automatic page generations claiming they have 'content' when in reality it s a generated page search result for their website.

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