China to Have Their Own Next Gen DVDs

China have been given the approval by the DVD Forum, the international DVD standard authority. The DVD Forum gave Chinese engineers the option to develop their own China-based format, which will rid having to pay large companies like Sony and Toshiba licensing fees to use their standard.

Whilst the format is expected to be based on Toshiba's HD-DVD format, it will not be compatible with it, instead it will offer higher definition, better sound quality, and even better piracy controls than Sony's Blu-Ray Discs. It will also support Audio Video Coding Standard video compression technology, plus MPEG2, MPEG4 and Windows Media Video 9.

In 2003 China developed a competitor to the DVD, with their Enhanced Versatile Disc, which was dogged with legal actions from Chinese DVD player manufactures. Despite backing from the Government this format failed to make an impact in the Chinese market, but with China's influence on the world growing, and the country itself becoming consistently more developed it is possible that this format will challenge both Blu-Ray and HD-DVD.

News source: GamesIndustry.bizWhats changed?

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With 1.3 billion people China has more than 1/5th of the world's population and, since it is growing at a phenominal pace, it does have the ability to set viable standards. I assume they have learned lessons from their EVD disc format and that this project has a better chance of getting itself established.


It still remains to be seen if a made-for-China solution like this will be able to gain any momentum outside China. Still, if China is to one day be a world leader they need to start somewhere.