EE ends online sales for T-Mobile and Orange networks

Earlier this week, EE - the UK's first and largest 4G carrier - announced new initiatives to reduce the cost of upgrading to 4G plans. In addition to lowering the price of its cheapest 24-month plan to just £13.99, the company also introduced the UK's cheapest 4G handset - the £99.99 EE Kestrel. 

With 4G becoming more affordable - and with rival carriers, such as Three and Tesco Mobile, now making 4G the norm rather than an extravagance - EE is beginning to see less use for its subsidiary brand. EE's brand extends only as far as its 4G network, but its parent company also owns T-Mobile UK and Orange UK, which continue to offer 3G services. 

T-Mobile has been positioned as the 'value-focused' carrier in the group's portfolio, while Orange focuses on a more 'premium' experience. Perks, such as 'Orange Wednesdays' 2-for-1 cinema tickets, have been extended to EE's 4G customers too. 

But we may well be seeing the first steps in the phasing out of the T-Mobile and Orange brands in the UK, as CoolSmartPhone reveals that EE has terminated online sales of devices and plans for the two 3G carriers. Those attempting to buy online from either network's store will be redirected to the EE site. From now, anyone wanting a T-Mobile or Orange plan will have to visit an EE high street store to do so, or call the companies' sales teams, or visit their official eBay shop. 

Carrier stores are already branded heavily with EE's identity, with tiny T-Mobile and Orange logos displayed in a corner on store fronts. It seems like it is only a matter of time until EE becomes the exclusive UK brand for the nation's biggest carrier group.

Source: CoolSmartPhone

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19 Comments

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Very sad to see the Orange brand being wiped out in the UK - it's birthplace. I always remember it being a very large step ahead of the rest in technology as well advertising. Remember this one fro Ridley Scott? https://www.youtube.com/watch?v=bEL4Kga_oBQ

Why the combined company decided to go with EverythingEverywhere is beyond me.

4G may be becoming more affordable thanks to 3 and Tesco, but the availability is still rubbish and will be for at least another year

It has been evident for a while, i'm with Orange and logging in to my account directs me through an EE page and then back to Orange and the accounts area has adopted more and more of the EE style and brand as time has gone by.

I've been with Orange for 9 years and don't have a bad thing to say about them, as long as the service stays the same i'll remain happy regardless of the branding, my upgrade should come just in time to get a cheap 4G plan on the next new newer larger iPhone Air 6s or whatever they decide to call this one.

Uplift said,
It has been evident for a while, i'm with Orange and logging in to my account directs me through an EE page and then back to Orange and the accounts area has adopted more and more of the EE style and brand as time has gone by.

I've been with Orange for 9 years and don't have a bad thing to say about them, as long as the service stays the same i'll remain happy regardless of the branding, my upgrade should come just in time to get a cheap 4G plan on the next new newer larger iPhone Air 6s or whatever they decide to call this one.

So you're a contract customer and despite 2 price rises midway through contract you "don't have a bad thing to say about them" ??

jamieakers said,

So you're a contract customer and despite 2 price rises midway through contract you "don't have a bad thing to say about them" ??


Haha, there's a reason that excluding this year, the most complained about telecommunications company for years has always been EE/orange. They recently tried getting bailffs round to seize property for an unpaid mobile phone bill to a family member, it was hilarious when the family member escalated it to the UK monitoring body who found orange/EE to be in the wrong, to have ignored their own contract and when the family member phoned up 3 times to cancel the contract and were told to cancel the bailifs and pay the family member for messing them around

jamieakers said,

So you're a contract customer and despite 2 price rises midway through contract you "don't have a bad thing to say about them" ??

I've had more reductions than price rises so no.. i do not have a bad thing to say about them.

I recently started going over my data allowance by 500MB which was giving me surprises on my bill, i contacted Orange and asked if anything could be done.. Not only did they upgrade my allowance to 5GB (from 1GB) they reduced my overall bill by £5. I've had similar deals throughout my contract terms if i ever outgrow my plan they are more than accommodating.

I have a 2nd iPhone contract on my account which has a 30% discount applied to it every month and has remained in place since i added the phone and throughout all upgrades and plan changes.

There is no bringing me down when it comes to Orange, loyalty has definitely paid off.

Uplift said,

I've had more reductions than price rises so no.. i do not have a bad thing to say about them.

I recently started going over my data allowance by 500MB which was giving me surprises on my bill, i contacted Orange and asked if anything could be done.. Not only did they upgrade my allowance to 5GB (from 1GB) they reduced my overall bill by £5. I've had similar deals throughout my contract terms if i ever outgrow my plan they are more than accommodating.

I have a 2nd iPhone contract on my account which has a 30% discount applied to it every month and has remained in place since i added the phone and throughout all upgrades and plan changes.

There is no bringing me down when it comes to Orange, loyalty has definitely paid off.

Wait .. they still have data allowances?

jamieakers said,

Wait .. they still have data allowances?

As does every carrier, there is no such thing as unlimited, try and abuse it and you'll soon find out. 'unlimited' is gimmicky... sure it helps avoid surprises on your bill but when the carrier is quick to correct any issues then can't complain.

I *believe* - though I'm not 100% certain - that Three has committed to honouring an entirely hands-off, no-fair-usage-policy approach for its unlimited "all you can eat" data plans, including on 4G.

I'm happy to be corrected on this if I'm wrong though.

Uplift said,

As does every carrier, there is no such thing as unlimited, try and abuse it and you'll soon find out. 'unlimited' is gimmicky... sure it helps avoid surprises on your bill but when the carrier is quick to correct any issues then can't complain.

Three is truly unlimited, I have a mate who Streams internet radio / TV catch up all day on his phone using 50-60 gigs a month over 3g, Three have never said anything to him.

Uplift said,

As does every carrier, there is no such thing as unlimited, try and abuse it and you'll soon find out. 'unlimited' is gimmicky... sure it helps avoid surprises on your bill but when the carrier is quick to correct any issues then can't complain.

Nope, give Three a go. Their unlimited truly is unlimited.

InsaneNutter said,

Three is truly unlimited, I have a mate who Streams internet radio / TV catch up all day on his phone using 50-60 gigs a month over 3g, Three have never said anything to him.

My previous 3 contract began unlimited, half way through I got a text saying their TC's had changed and very quickly I was chopped down to 500MB and throttled at certain times. So yeah, beware.

n_K said,

Wow, I've still got a classic orange SPV in a drawer I haven't used in years! Memories.

Those were great devices; a fantastic era for HTC. Two of my favourite devices of all time were from that period - the Orange SPV C500 (lHTC Typhooon - lovely little thing, so small and powerful at the time) and the Orange SPV M2000 (HTC Blue Angel - sliding QWERTY form factor and a stunning big screen).

Special mention too for the utterly mad Orange SPV M5000/HTC Universal. That thing was insane.

Good times.

Fahim S. said,
End of an era. I remember when T-Mobile was call Mercury One2One!

Me too. I was actually quite disappointed when my trusty One2One SIM card got replaced with a T-Mobile micro-SIM.

Shame because One2One was great. T-Mobile and EE, not so much.

I don't like EE because of their extortionist prices, and I'm shocked that Offcom gave them a monopoly on 4G in the first place. With people like 3 giving 4G away for free, and the reasonable pricing coming from other carriers. It just goes to show just how much of a scam EE was from the start.