Facebook seemingly coming to Android home screens

When Facebook recently announced its Android-related event, scheduled for April 4, speculation immediately mounted that the event would reveal a Facebook phone designed by HTC, based on previous rumors. According to a new report, however, that's not the case.

According to a new article by Wall Street Journal, Facebook is simply becoming more visible on Android, and that will reportedly begin with HTC. In a nutshell, the idea is to put Facebook on the Android home screen, increasing the time people spend on the network.

In turn, this will increase the network's advertising revenue. It's a clever idea, but supposedly only HTC has shown much interest, resulting in HTC phones supposedly being used at the April 4 event. This won't rule out other manufacturers getting on board with the initiative, but it puts HTC as the poster child for now.

HTC hasn't commented on its current relationship with the world's largest social network but it doesn't seem sour. The two companies have a history together, however, as they collaborated on the Salsa and ChaCha handsets that came with integrated Facebook buttons. HTC's proprietary Sense interface for Android also included quite a bit of Facebook functionality in the past.

Source: Wall Street Journal | Image via Facebook

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Given their terrible android app, and lack of any formal tablet support, I'd be vary, vary hesitant to buy anything android with increased facebook integration

Although I use Facebook, I would hate such deep integration on my mobile phone. Not very clear as to what exactly this will turn out to be but I an app with a widget and push notifications is more than enough I'd say (plus some sharing capabilities) but putting FB front and center on my mobile phone is just turning me into a marketing sheep for them.

What you just described is already there. This isn't iOS where Facebook integration is a feature to highlight in iOS 6. All apps are integrated into Android. iOS needs to approve any integration into the OS. Second, Face Widgets for Android already exist.

What this looks like is a Home Screen replacement. This is about as close as Facebook will ever get to a "Facebook Phone".

As long as you can remove the integration, im fine with it. Been facebook free for14months now, best thing I ever did.

puma1 said,
I hope you don't see post to facebook buttons all over android now. That would be annoying.

Why would you find that annoying? You don't have to use buttons just because they exist. Personally, I've never found it hard or annoying to ignore a button I don't wish to use. There's a Cancel button evident on this form while I'm typing this comment; I don't wish to use it, but it isn't annoying me.

puma1 said,
I hope you don't see post to facebook buttons all over android now. That would be annoying.

Always the stock Nexus line for those who dont want all the extra gimmicky stuff that others put on their phones.

techbeck said,

Always the stock Nexus line for those who dont want all the extra gimmicky stuff that others put on their phones.


Gimmicky to you. Different strokes for different folks. A lot of consumers like that stuff because they don't have to install it. It can be used immediately.

Although I agree with you and I only use Nexus devices, I just think gimmicky is subjective.

If you wanted to state something as fact, I would call it bloat since it really is something extra that is on top of Android.

More low grade badly coded software from Facebook.. As if the official Android App wasn't already hogging resources, now is the time to bloat the launcher as well.

Put on homescreen? Like people who already use facebook a lot, don't? And people who don't use facebook, just gonna move the icon off the homescreen?

It's kind of logical that they've went with HTC for now, seeing as they have BlinkFeed in Sense 5.0. They might prioritize facebook posts on that or something of the sort.

This would explain why Facebook has been decreasing support for Windows Phone. They signed a deal with the don't be evil company that sometimes does a bit of evil.

Ronnet said,
This would explain why Facebook has been decreasing support for Windows Phone. They signed a deal with the don't be evil company that sometimes does a bit of evil.

Well, I wouldn't go that far... To be successful, a social network needs to be device and OS agnostic... I see this more as them doing that.

M_Lyons10 said,

Well, I wouldn't go that far... To be successful, a social network needs to be device and OS agnostic... I see this more as them doing that.

Yet they refuse to bring or help others bring a Facebook app to Windows 8. While two years ago they helped Microsoft design a OS that integrates services such as Facebook, LinkedIn and Twitter into the native apps such as the me tile, people hub and messages.

I don't know who dropped the ball but the relationship between Facebook and Microsoft has soured. What was a great start back in 2010 never evolved. If Facebook has been dealing with Google to bring this concept to the next level then that would explain a lot. I havent used Android since 2.2 when I switched to WP but having looked at Android 4 a while ago the changes reminded me a lot of WP. Perhaps this is Google taking it further.

Ronnet said,
This would explain why Facebook has been decreasing support for Windows Phone. They signed a deal with the don't be evil company that sometimes does a bit of evil.

Like dood. Woah man. Evil bro. Evil so bad bro.

They decided to focus it's efforts on a platform that a LOT more people use. Shocking! I know. And the facebook app on android needed help bad then, (Yeah, still does.) so i can't blame them.

It's most likely another facebook phone. Not all HTC's will have this. At&t sold one before and it just didn't sell. It had a dedicated facebook button on it. (Yeah, cause i always complain about having to figure out how to open facebook all the time!)

Ronnet said,
This would explain why Facebook has been decreasing support for Windows Phone. They signed a deal with the don't be evil company that sometimes does a bit of evil.

By "dont be evil company", I assume you mean Google? (correct me if I am wrong) And if so, where does Google fit in to the decisions HTC makes with their phones/software? Facebook signed a deal with HTC, not Google.

Ronnet said,
This would explain why Facebook has been decreasing support for Windows Phone. They signed a deal with the don't be evil company that sometimes does a bit of evil.

The only deals they signed with an evil company is Microsoft. Last time I checked Microsoft has nothing to do with Android. Other than they want Android to be successful since WP7/WP7.8/WP8 is disappointing. They make $5 off of every handset and sadly , Microsoft probably is getting more money than WP licenses to manufacturers.

DarkNet said,

The only deals they signed with an evil company is Microsoft. Last time I checked Microsoft has nothing to do with Android. Other than they want Android to be successful since WP7/WP7.8/WP8 is disappointing. They make $5 off of every handset and sadly , Microsoft probably is getting more money than WP licenses to manufacturers.

what? facebook integration into WP is better than using some stupod app. the way MS did it blends right into the os and it diesnt look like a separate POS. the facebook app on all platfoems in mynopinion blows even the ios version which is the least worse between Android and ios.

when I first use fb on Sense I preferred its integration which made WP way if handling it ideal. I dont like having an app for everthing. I like using the facebook widget on Android to get a quick peak at whats happening withouynopening an app.

what it looks like nkw is FB is trying to be mkre dominant in the OS and it shoildnt have more presence vs the operating system. I think HTC is making another dumb move. thought I dont think Beats Audio was a bad move it was just poorly executed.

For you sure. But you forget that other platforms on Android do something very similar to what you describe. HTC Sense and Samsung TouchWiz have it integrated just like that.

I hope that wasn't the best point you had for Windows Phone. I wasn't even attacking Windows Phone. I was stating a fact, Facebook has signed with Microsoft to use Bing and Bing Maps for their platform. I was responding to a troll with Fact. You can call one company evil and praise another. Last I checked, Microsoft is not a charity company so they too must be evil by his loose definition.