Google gets sassy in firing back to Microsoft's 'Scroogled' merchandise

"Keep calm while we steal your data." It's a quote you might find on Microsoft's new line of Scroogled merchandise, just the latest effort to further its Scroogled campaign against Google. It's a pretty sassy quote at that and it's part of the general aim of the campaign: to exploit Google's weaknesses and tarnish its brand power. Well, it didn't take long for Google to find out about the merchandise and it has a sassy remark to fire right back at Microsoft.

"Microsoft’s latest venture comes as no surprise; competition in the wearables space really is heating up," Google said in a formal response.

One word: burn. A safe assumption can be made that Google is referring to its Google Glass technology along with other attempts at wearable tech like Samsung's Galaxy Gear smartwatch. (The word "attempt" is used very loosely in that latter example.) Microsoft, on the other hand, isn't offering up much in the wearables department other than these Scroogled shirts, hats, and hoodies.

Like it or not though, Microsoft's Scroogled campaign actually seems to be working. It's no secret to people who keep up with technology news that Google has a habit of getting a little too close for comfort with its users. Microsoft is trying to broadcast, and perhaps exaggerate, that mentality to the masses. However, whether Microsoft went a little too far with the actual merchandise is definitely up for debate. Plus, Google's response shows no sign of intimidation.

Source: TechCrunch | Image via Microsoft

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I do not get the "Burn" in this article, nor get I what point Google is trying to make. For the first one, "Burn" is a realy dumb thing to say, since Microsoft is one of the first companies that ever made wearable hardware. Second of all: Googles reaction "attacks" Microsoft on a compleely different point that realy doesn't matter, and actualy only makes it wors, since that is actualy where this is all about: with wearable hardware, Google is also able to track your position on the globe. This is a dumb move by Google, I can see that their backfire, is going to backfire.

Anti campaign usually backfires and everybody in the marketing/politics world know that.

IMHO, MS should fire the entire marketing division not only for spend money "dirtying a competitor" but also for the whole Surface campaign, also we don't forget other useless campaigns.

In any case, this campaign is pretty unknown for most people, however, it is not mean that it is a cheaper campaign.

A company without memory is condemned to repeat it.

http://www.theregister.co.uk/2...ntiunix_campaign_backfires/
http://blog.kareldonk.com/idc-...racy-efforts-will-backfire/
http://sillydog.org/forum/viewtopic.php?t=6855
http://www.forbes.com/sites/ad...twitter-campaign-backfires/

Just some examples.

However, it is not only for MS, the Apple's campaign "Get a Mac" (aka "mac vs pc") also backfired

http://www.bigmouthstrikesagain.com/archives/1096

while the campaign was so popular but they miss the objective (sells mac).

ah google, you got baited into replying and you fell for it, only drawing more attention to the MSFT campaign. Lesson for google: grow up and learn to take it. MSFT took years of apple bashing ads without a word because they aren't a 5 year old cry baby like google is right now.

neonspark said,
ah google, you got baited into replying and you fell for it, only drawing more attention to the MSFT campaign. Lesson for google: grow up and learn to take it. MSFT took years of apple bashing ads without a word because they aren't a 5 year old cry baby like google is right now.

Get over it. How is Google crying about this and yes, they responded and took the high road. They took it just fine and nothing about their comment shows they are crying.

But whatever you want to see I guess.

neonspark said,
ah google, you got baited into replying and you fell for it, only drawing more attention to the MSFT campaign. Lesson for google: grow up and learn to take it. MSFT took years of apple bashing ads without a word because they aren't a 5 year old cry baby like google is right now.

During the, "I'm a Mac, and I'm a PC," days, Microsoft responded with a series of, "I'm a PC," ads to counter the ads from Apple.

benthebear said,

During the, "I'm a Mac, and I'm a PC," days, Microsoft responded with a series of, "I'm a PC," ads to counter the ads from Apple.

ha, I forgot about those.

haha, now that is good. Google's wearables comment was great. And yes, MS doesnt have any wearables and Google was refering to MS shirts and hats as wearables.

techbeck said,
haha, now that is good. Google's wearables comment was great. And yes, MS doesnt have any wearables and Google was refering to MS shirts and hats as wearables.

the day people buy a 1500 dollar camera to year on their glasses they don't need in mass, google's comment will be great. the joke right now is on them for glass is a flop.

neonspark said,

the day people buy a 1500 dollar camera to year on their glasses they don't need in mass, google's comment will be great. the joke right now is on them for glass is a flop.

Glass is not going to be $1500 when it is released to the public. This is well known. And it is hard to be a flop when it hasnt been released to the masses. There are also companies making money off of Glass and there is a lot of development going in to it still

No wearables now perhaps, but they did have 'em at one time. I actually got a Tissot Spot Microsoft smartwatch as a gift around a decade back. Was pretty cool and perhaps way ahead of its time.

Regarding wearable tech in general, I'm still not sold on things like Google Glass. The privacy issues really bother me, although of course a company like Google doesn't care about that.

Google's response doesn't exactly answer Microsoft's accusations though.
Google want all your data, whether they use it or not - FACT.

Don't understand why people support a company that wants to know everything about you and keep your entire history... much like Facebook offering to "archive" rather than "delete". Why make it difficult to have that choice?

Microsoft was the first company to join the Prism data sharing initiative. Rest assured that they are collecting data for as long as the NSA is very interested in that company.

I think this is just something we have to live with as long as we use these companies services. Free services usually means that the profits lie elsewhere. Microsoft is certainly not alien to advertising either (Bing Ads).

Sir Topham Hatt said,
Google's response doesn't exactly answer Microsoft's accusations though.
Google want all your data, whether they use it or not - FACT.

Don't understand why people support a company that wants to know everything about you and keep your entire history... much like Facebook offering to "archive" rather than "delete". Why make it difficult to have that choice?

That isnt what MS is talking a bout. MS isnt saying Google want all your data. MS is saying Google is STEALING all your data. Which is an all out lie as Google states what it is doing and you have to agree with their TOS when you signup for their services. no ones fault but your own if you dont know what is going on. Not stealing if you agree with the TOS...you are giving Google permission.

And I use Google services, and Microsoft, and will continue to do so. I am not paranoid, scared, or buying in to all the crap coming out of companies wanting Google to fail and go away. I read what Google is doing and searching emails for keywords related to ads is no worry for me and a ton of others. Google is after all an ad company.

techbeck said,

That isnt what MS is talking a bout. MS isnt saying Google want all your data. MS is saying Google is STEALING all your data. Which is an all out lie as Google states what it is doing and you have to agree with their TOS when you signup for their services. no ones fault but your own if you dont know what is going on. Not stealing if you agree with the TOS...you are giving Google permission.

And I use Google services, and Microsoft, and will continue to do so. I am not paranoid, scared, or buying in to all the crap coming out of companies wanting Google to fail and go away. I read what Google is doing and searching emails for keywords related to ads is no worry for me and a ton of others. Google is after all an ad company.

I agree. In what way are they STEALING your data? Putting malware on your system? If they wanted to say something about it, COLLECTING data would be a much better choice of words.

Also, I am shocked why so many people freak out about the email scanning. Does Outlook.com and other services offer spam filtering? Well there you go, that email is getting scanned as well.

xWhiplash said,

I agree. In what way are they STEALING your data? Putting malware on your system? If they wanted to say something about it, COLLECTING data would be a much better choice of words.

Also, I am shocked why so many people freak out about the email scanning. Does Outlook.com and other services offer spam filtering? Well there you go, that email is getting scanned as well.

Except Google isn't looking for spam, they're looking for keywords to deliver you gspam which are ads directly into your inbox!!

How can MS be the first company to join PRISM...join? They were forced into it. and whether or not they were first is questionable... Stop targeting companies because of PRISM, start targeting the US government.

And email scanning for improved service != email scanning to sell the data.
Most people have no clue Google uses their data to sell it for "advertisement" purposes. So yeah, for them this leans more towards stealing than collecting.

techbeck said,

That isnt what MS is talking a bout. MS isnt saying Google want all your data. MS is saying Google is STEALING all your data. Which is an all out lie as Google states what it is doing and you have to agree with their TOS when you signup for their services. no ones fault but your own if you dont know what is going on. Not stealing if you agree with the TOS...you are giving Google permission.

And I use Google services, and Microsoft, and will continue to do so. I am not paranoid, scared, or buying in to all the crap coming out of companies wanting Google to fail and go away. I read what Google is doing and searching emails for keywords related to ads is no worry for me and a ton of others. Google is after all an ad company.

How about stealing wifi information with their streetview cars?

How about deliberately exploiting a bug in Safari to place cookies which would track your web browsing even though you explicitely have it set to not allowed and subsequently got fined for it?

None of that is in their TOS that you agree to. Google simply have no shame when it comes to doing whatever they like to access your data and have proven time and time again they simply do not care.

Shadowzz said,
And if Google gets called out on those 'mistakes', they keep claiming it was accidental.

And who is to say it isnt? Just because MS says something, doesnt make it true. If MS provided definitive proof, that would be a different story. But as it is, its a he said she said kinda deal here. Up to the users to read and understand what is happening and dont put all your faith in to what one person/company is saying.

And any company can claim it is accidental all they want. They will still be held accountable and be fined.

Because I find it hard to believe that a photocamera accidently had a wifi chip (can understand why it has wifi though, but that's Google's claim, not MS's) and accidently had code that looked for and actively recorded wifi points to a degree it wasn't an accidental forgotten ; or a mistake when writing 1 or 2 lines of code.

I'm just going by Google's claims on this issue, not what any other party is shouting about it. Don't personally care for this Scroogled campaign as I know how Google works and that I have accepted it and learned to live with it. I do think Google needs to be called out as much as possible...

We all did the same for Microsoft (and still do) and its what kept Microsoft a somewhat decent company. And now is the time we(the consumers) do the same with Google. Cause no matter how both of us see it here, you can't deny Google gets free passes where any other company would've been burned to death. And we've seen what companies do when they are handed free passes (or did we forget the 90s?)

Shadowzz said,

I'm just going by Google's claims on this issue, not what any other party is shouting about it. Don't personally care for this Scroogled campaign as I know how Google works and that I have accepted it and learned to live with it. I do think Google needs to be called out as much as possible...

We all did the same for Microsoft (and still do) and its what kept Microsoft a somewhat decent company. And now is the time we(the consumers) do the same with Google.

Of course. All companies should be called out on shady practices. But bring proof to the table as well. If not, all you do is make yourself look desperate and like a bully.

We didn't need proof to call MS out on their tactics. We know Google does shady things, just sit back and do nothing just cause we can't proof it? We knew MS did shady things and we couldn't proof it.

Shadowzz said,
We didn't need proof to call MS out on their tactics. We know Google does shady things, just sit back and do nothing just cause we can't proof it? We knew MS did shady things and we couldn't proof it.

I am giving my opinion and what I think should happen. "We" doesnt include me here since I dont go around accusing companies unless I know what is going on. But same thing should happen to any company...bring proof to the table. Yes, you can mention it but nothing will be done and nothing will be happen unless you can prove the accusations you bring forward.

Again, bringing no proof to the table and keeping on a campaign slamming a company just makes you look desperate.

Shadowzz said,
Its just worded differently, but you're saying Chrome doesn't track pretty much everything you do with it?

I am sure it tracks a lot of things but that is Google and it is well known they track users to provide ads. But Google isnt unique here. Amazon and other sites track you to show you products/ads of similar things you were looking for.

But I dont use Chrome much other than Chromecast on my PC. I like FF.

That's the thing, it isn't well known. Here on Neowin and with other techies it usually is (and even then often it isn't). The general population barely knows what a browser is, the internet is the blue e, red fox thingy or a colored circle.

I know Google isn't unique in the tracking part, however they are unique in the amount of data-mining though, not counting governments, by far the biggest in the world.

Shadowzz said,
That's the thing, it isn't well known. Here on Neowin and with other techies it usually is (and even then often it isn't). The general population barely knows what a browser is, the internet is the blue e, red fox thingy or a colored circle.

I know Google isn't unique in the tracking part, however they are unique in the amount of data-mining though, not counting governments, by far the biggest in the world.

With all news about Google and what they do with ads and tracking people, it is well known. Not saying everyone and their brother will know about it, but that it is just well known.

I never see Google in the news in a negative way. In Germany they took it more to the presses with the Wi-Fi 'scandal'. But even there it isn't an active discussed subject among people. I am not really aware of the other side of the big pond, but I can safely assume the average Joe there is as up to date about these issues as the average Joe here.

What I do notice is that some "Joe's" around me that start to figure out the amount of data Google collects, always seem to turn into anti-Google people rather quick, without the help of the Scroogled campaign, but that's here, and the campaign is focused for the US (maybe UK too)

Shadowzz said,
I never see Google in the news in a negative way.

Never said it was negative. But with the news commenting on Google's contreversal policy changes when they happened, it was all over the news. And an article posted on a tech site about Google's practice can be considered news as well. And a lot of articles are negative.


What I do notice is that some "Joe's" around me that start to figure out the amount of data Google collects, always seem to turn into anti-Google people rather quick, without the help of the Scroogled campaign, but that's here, and the campaign is focused for the US (maybe UK too)

I've know quit a few people take MS word foreverything and get all paranoid as well. But that was their intial reaction and when they took time to read and ask questions, wasnt a big deal for some.

But I'm not looking at it from a techie's perspective. Yeah Google is all over the technews, both positive and negative. And yes on some of the larger news websites it comes along in their tech section, some of it that is.
But the average Joe does not actively visit these websites and it never really comes in the news on TV. And this Scroogled campaign isn't aimed for you and I, it is aimed for the masses, and the masses is not aware of all this. Again they don't even know what a browser is, let alone internet privacy.

And yeah people go 'radical' rather quick, both ends. But I do notice the last years few people turn anti-MS (compared to 10+ years ago) and more go anti-Google.
Then again, 10 years ago I was strongly anti-MS as well. People usually balance it out after a while.

Shadowzz said,
But I'm not looking at it from a techie's perspective. Yeah Google is all over the technews, both positive and negative. And yes on some of the larger news websites it comes along in their tech section, some of it that is.

But it is in commercials a lot and people talk about it a lot.


And yeah people go 'radical' rather quick, both ends. But I do notice the last years few people turn anti-MS (compared to 10+ years ago) and more go anti-Google.
Then again, 10 years ago I was strongly anti-MS as well. People usually balance it out after a while.

And next year, everyone will hate Nokia....how things work and Google is the hot company to dislike...along with Samsung.

I am not anti any company and dont hate any company. I used to rag on Apple a lot (if anyone been on Neowin a while, they know this) but that was years ago. Now I have the attitude that every company provides something useful. If not, they wouldnt be in business. If I dont like a product that a company has, I will choose a product from another company. I wont get angry about it and spew out hate towards them. I have to much going on to put any energy to hating a company when I can just choose a diff product and go on about my day.

Don't think I ever saw a commercial about Google that was negative here, outside of Scroogled.

See, we both balanced out. I don't hate Google, although I do loath what they have become. But Bing still sucks and I like my catchall.

wearables that flopped? Samsung should leave innovation to bigger companies like Microsoft, Google and Apple

Am surprised that the Chrome logo isn't copyrighted TBH..... at least Google could sting MS for some royalty payments

i'm sure they paid it, not like google with all the licences, royalties and patent-related stuff

and hey, they do steal data, so whats with the burn? wifi logging was stealing per definition and google glass users getting kicked in the face - its not enough that android is a security issue in itself but wearing it isnt safe even if its turned off

morden said,
i'm sure they paid it, not like google with all the licences, royalties and patent-related stuff

and hey, they do steal data, so whats with the burn? wifi logging was stealing per definition and google glass users getting kicked in the face - its not enough that android is a security issue in itself but wearing it isnt safe even if its turned off

Yeah the sad fact is google did deliberately steal data and continues to monitor you and your emails to target ads. So unfortunately that tshirt is stating simple fact

not me, i dont use any of their services with the occasional exception of YT
to be honest i find the scroogled campaign boring and somewhat distasteful (despite of being an ms fanboy) but that does not make the facts any less true

Nilus said,

Yeah the sad fact is google did deliberately steal data and continues to monitor you and your emails to target ads. So unfortunately that tshirt is stating simple fact

It is not stealing when they state what they are doing and you agree with their service agreements. I dont know why this is so hard for people to understand.

Where was the option to agree to them stealing your wifi data? Where did they even tell you they were doing that?

Also, setting things as opt out rather than opt in (like using your pictures and data for advertisements) is shady. That whole Don't Be Evil thing has gone out the window.

Nilus said,
Where was the option to agree to them stealing your wifi data? Where did they even tell you they were doing that?

The Scroogled campaign is centered around Google's services. This is separate from their issues with scanning WiFi in their camera cars.

Again, not hard to understand here.

20legend said,
Am surprised that the Chrome logo isn't copyrighted TBH..... at least Google could sting MS for some royalty payments

knowing google, they probably stole it from some other thing...

techbeck said,

It is not stealing when they state what they are doing and you agree with their service agreements. I dont know why this is so hard for people to understand.


Oh you read each and every service agreement you ever come across, right?

techbeck said,

The Scroogled campaign is centered around Google's services. This is separate from their issues with scanning WiFi in their camera cars.

Again, not hard to understand here.

classic google apologist line
the scroogled campaign is de facto about google and the misuse of data regardless of service - its just an exclamation mark and some example, not the whole story

so yup, the shirt states google steals data and thats completely true 'cos they did it and doing it still, period

techbeck said,

The Scroogled campaign is centered around Google's services. This is separate from their issues with scanning WiFi in their camera cars.

Again, not hard to understand here.

Well in that case where does it say in the TOS that you agree to that you allow Google to deliberately and elaborately exploit a bug in Safari that lets them place tracking cookies on your machine tracking your web activity when it is explicitly set to denied in the browser?

Google have proven that they don't care at all about privacy or your data. To Google YOU are the product rather than the customer.

Shadowzz said,

Oh you read each and every service agreement you ever come across, right?

Nope, but Google released info and diagrams explaining what was going on before it happened.

morden said,

classic google apologist line
the scroogled campaign is de facto about google and the misuse of data regardless of service - its just an exclamation mark and some example, not the whole story

so yup, the shirt states google steals data and thats completely true 'cos they did it and doing it still, period

How am I apologizing for Google? The WiFi issue and their services are different things here. They got introuble for the WiFi issue and has to pay for it. By MS did not mention anything about WiFi in their Scroogled campaign. So again, since Google states what they do with your data and you ifanyone accepts that, you are giving Google permission and there for not stealing.

Nilus said,

Well in that case where does it say in the TOS that you agree to that you allow Google to deliberately and elaborately exploit a bug in Safari that lets them place tracking cookies on your machine tracking your web activity when it is explicitly set to denied in the browser?
Google have proven that they don't care at all about privacy or your data. To Google YOU are the product rather than the customer.

Again, Google released and stated info on what thy were doing. If anyone doesnt like that and still uses their services, that is their fault and if they complaing they have no one to blame but their own. People like to wine and complain about things but then again, most do not do anything to help their situation.

And thats all I have to say on the subject. Every Google article that gets posted on the front page somene has to make a crack about Google. Hell, even in non Google articles. And people like to wine about one company when most other companies have been are are guilty of the same thing.

You dont like what a company is doing? Then switch and stop using said company. For example...I dont like Google Open Office so I use MS Office. Do you hear me complaining about itall the time? No, I look at the alternatives out there, pick which one I want to use, and then move on and dont think about the later for a while. But to complain all the time like lots around here do when someone doesnt use said product, or if you dont switch, is just complaining for the sake of complaining and has no merit.

Shadowzz said,
You haven't read Google's privacy policy then have you.

I read their new policy they released when it changed several months ago.


It basically states "We _may_ be collecting any data we can get our hands on"....

They you prove my point. It is not stealing if they agree to the policy.

But anyway, I will continue to use products from any company that I can benefit from or find a good use for. Not going to be swayed by crap campaigning or by fanboys.

Not saying you or anyone else shouldn't use Google services, I use Gmail, Search and Youtube.
But this use of "may" everywhere in their privacy policy is misleading. Even in their privacy policy they write it down in such a legal way that they aren't even explicitly saying that they are actually tracking all your data, just "they may be tracking some data".
While 90% of the services and stuff they provide for us to use, all 'coincidentally' be services and software that can be used to track people's every move. Google Exec's only seem to give green light to projects that have a future of tracking (chrome, android, google fiber, google glass)

Shadowzz said,
Not saying you or anyone else shouldn't use Google services, I use Gmail, Search and Youtube.
But this use of "may" everywhere in their privacy policy is misleading. Even in their privacy policy they write it down in such a legal way that they aren't even explicitly saying that they are actually tracking all your data, just "they may be tracking some data".
While 90% of the services and stuff they provide for us to use, all 'coincidentally' be services and software that can be used to track people's every move. Google Exec's only seem to give green light to projects that have a future of tracking (chrome, android, google fiber, google glass)

Their TOS may state that but the new policy that was publicly released and posted all over online has more detail.

And Google uses tracking for ads. It is what they do and how they make their money. So of course they are going to concentrate more on products they can track to serve more ads to the users.

if you do nitpicking: theres a t-shirt with a statement 'keep calm while we steal your data'

does this statement true? - yes, google DID steal data without permission while gathering wifi logs and hotspot data
does scroogled campaign tells us about this? - no, the scroogled campaign is about things people DONT KNOW or read about while the wifi scandal was followed closely by the press at the time
does microsoft made some kind of list what "scroogled" means? - no, it's an awareness campaign about things a user should know; the abovementioned t-shirt does just that: raises awareness, because after you read it you might just google the truth (pun intended)

morden said,

does this statement true? - yes, google DID steal data without permission while gathering wifi logs and hotspot data
does scroogled campaign tells us about this? - no, the scroogled campaign is about things people DONT KNOW or read about while the wifi scandal was followed closely by the press at the time
does microsoft made some kind of list what "scroogled" means? - no, it's an awareness campaign about things a user should know; the abovementioned t-shirt does just that: raises awareness, because after you read it you might just google the truth (pun intended)

The Scroogled campaign is about Google's services like search and GMAIL. It has always been about this and never about their wifi ordeal. No mention of the wifi fiasco was mentioned in their Scroogle campaign. So since the Scroogled campaign is centered around Google's services, MS is false here.

And Google go in trouble and fined for what they did with WiFi. People need to get over it and move on but instead, they like to stay fixated on things for some reason or another. All big companies are guilty of thing sand get so big they think they are untouchable and need to be knocked down a peg.

techbeck said,

Nope, but Google released info and diagrams explaining what was going on before it happened.

How am I apologizing for Google? The WiFi issue and their services are different things here. They got introuble for the WiFi issue and has to pay for it. By MS did not mention anything about WiFi in their Scroogled campaign. So again, since Google states what they do with your data and you ifanyone accepts that, you are giving Google permission and there for not stealing.

Again, Google released and stated info on what thy were doing. If anyone doesnt like that and still uses their services, that is their fault and if they complaing they have no one to blame but their own. People like to wine and complain about things but then again, most do not do anything to help their situation.

And thats all I have to say on the subject. Every Google article that gets posted on the front page somene has to make a crack about Google. Hell, even in non Google articles. And people like to wine about one company when most other companies have been are are guilty of the same thing.

You dont like what a company is doing? Then switch and stop using said company. For example...I dont like Google Open Office so I use MS Office. Do you hear me complaining about itall the time? No, I look at the alternatives out there, pick which one I want to use, and then move on and dont think about the later for a while. But to complain all the time like lots around here do when someone doesnt use said product, or if you dont switch, is just complaining for the sake of complaining and has no merit.

The simple fact of the matter is regardless which product Scroogled is aimed at, Google DOES steal data.

They STOLE wifi data with their Google cars.

They STOLE data by deliberately exploting the Safari bug to gather your data whereby not only did you not give permission (thus stealing) but actively had it set to DENY by default but they still did it. That was no accident, they stole data and they knew they were doing it and continued until they were found out and fined.

The simple fact of the matter is that Google as a company have no qualms about stealing your data. They do it deliberately and repeatedly and only care about getting caught rather than trying to obtain it via legal means. They have demonstrated this not even as a once-off. Their practices are indefensible.

It is easy to just say 'Don't use Google, then' but their advertising technology is in use across a huge number of sites and as we all know even if we set it to not accept tracking cookies they will do their utmost to get them on your machine anyway.

oh yeah, so people need to move on

stealing hotspot data, no prob, moving on
stealing wifi logs, no prob, moving on
asked by germany to delete said data but denying, no prob, moving on
exposing safari bug to steal data, no prob, moving on

okay, im moving on - to the next google scandal

Microsoft is very good at muscling competitors. To bad they are spending all their money on marketing and not making their sell-able products better, Google is miles ahead of Microsoft in terms of R&D and polished products.

jay_max said,
No one matches MS on R&D. No one.

This, if someone claims that they have no idea how big MS Research is.

From all the tech giants, MS by far spends most of its money on Research.

sirjay said,
Microsoft is very good at muscling competitors. To bad they are spending all their money on marketing and not making their sell-able products better, Google is miles ahead of Microsoft in terms of R&D and polished products.
What? So Google already has the technologie to create holograms (that you can "touch"), they have technologie that's capable of tracking your position, movements and heart beat to play games on your TV, and so on? Dude, if you think that Google is ahead of Microsoft in R&D, then please, go and "google" Microsoft Research and try to say that again.

I actually think it is quite good, regardless of who does it, that Google gets called out on its questionable privacy practices.

If nobody takes them to task it will only get worse.

Don't you feel that the way Microsoft is addressing said practices is really trivializing them more than raising the type of awareness that they warrant?

zhangm said,
Don't you feel that the way Microsoft is addressing said practices is really trivializing them more than raising the type of awareness that they warrant?

On the contrary, it is just the kind of method needed to get people talking about it and sharing it. If they hadn't done it in such a joking way when people would have passed over it.

It is precisely because of how, rather than what, they are saying that is getting the attention. If they had just sent out a few press releases and whatnot it would have gone unnoticed.

I get why people see this as negative advertising, but these are all people 'in the know'. Look at how the vast majority decide to like a product or not, its very rarely based on technical merit and almost always decided by a trend or fashion. I'm talking about the people who would not analyse this advertising, they wouldn't give it a second conscious thought, but sub consciously this message may well be sinking in, and some day people could simply 'feel' this is correct (it us in the most part btw) but the people wouldn't know why they know this, they just would.

ask most people why they think a certain thing or like a certain brand (none thinking people, none techy, etc.) and they really struggle.

To me, this says nothing good about Microsoft's brand. It says they feel they can't compete on the strength of their products and services, so they have to try to sling mud on their biggest competitor. It makes me less likely to go to them, rather than more.

You mean that you want to go to the company that does everything within its power (and even everything that's not within it) to kill Windows Phone?

Hello,

"Burn"? Because Microsoft has nothing (that we know of) in the wearables department which is a market that doesnt even exist?

George, come on....

Google is talking about the forthcoming Google Glass, Samsung watches, the long rumored Apple watches, and Microsoft t-shirts. It's no market that really exists yet, true, but where many things are expected to happen. It's a comment from Google that in clear text means "Stop being silly Microsoft and focus on new products".

I stick by the burn. Come on, that was a damn good line on Google's part regardless of sides. Usually PR people release statements that try too hard to be professional and vague. I found the sass talk refreshing.

Personally, I'm getting rather fed up with the childish name calling... It's like watching kids in the playground. About time they grew up and started concentrating on advertising the good things about their respective services instead of dissing the other's.

I understand that some people are saying all this is childish name calling, but I've always wondered, has google flat out said these claims that Microsoft is making are false?

It's a serious question. Someone please provide a source to Google officially saying that things said by the Scroogled campaign are false.

FloatingFatMan said,
Personally, I'm getting rather fed up with the childish name calling... It's like watching kids in the playground. About time they grew up and started concentrating on advertising the good things about their respective services instead of dissing the other's.
Actualy, Scroogled is already a reaction from Microsoft on multiple of Googles anti-Windows Phone actions.

We had a lot more of that type of advertising toward its inception, heavy on the verbiage and light on the emotional leveraging. Guess what? The latter worked better for advertising's intended purpose, which is to sell ****, not elevate the status of public discourse. At least this sort of material is a lot more civilized in the tech sector than others...