Google's Nexus One first week sales below expectations

The sales figures for the Nexus One's first week sales are in, and the results aren't what Google was hoping for. The actual figures are based on Flurry, which tracks application usage per phone in the market, and approximately four out of five applications on the iPhone.

Flurry's tracking system works with more than 10,000 developers' applications on the iPhone and Android platforms. Based on the applications used by new mobile phone users, Flurry can track roughly how many users purchased and used the phone in the first week.

Flurry tracked about 20,000 users using the Nexus One phone from January 5 – 12, 2010. The MyTouch 3G launched back in August 5, 2009, with roughly 60,000 users tracked in the first week, three times more than Nexus One.

The Motorola Droid had roughly 250,000 users monitored in the first week of sales, 12 times that of the Nexus One. The Apple iPhone 3GS had an estimated 1.6 million users tracked in the first week of sales, selling over 1 million units in three days of its launch. It's important to note that the iPhone sales were based across 8 countries compared to just the US for the other devices.

Take note that these numbers are based on Flurry's tracking system for the first week of sales and may not reflect actual handset sales.

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T-Mobile and Google are just brain-dead when it comes to this phone. I already use T-Mobile. I already have a plan I want/need with unlimited anytime calling, unlimited data, unlimited text. But if I order the subsidized Nexus One, T-Mobile/Google won't allow me to keep the plan I already have, I can ONLY use the plan they allow, which is 500 anytime minutes. That just won't work for me, my cell is my only phone.

I could switch to AT&T and get a refurb iPhone 3Gs for $49 with a 2 year contract, so why would I pay $350 for this phone and end up with a plan that doesn't suit my needs? I've been a loyal T-Mobile subscriber for over 5 years now, but I get no consideration at all, because I'm already a customer I don't even get the $179 price!

So, do I pay $350 for this Nexus One and then get stuck with a plan that doesn't work for me? Or do I pay $49 for an iPhone 3Gs and get whatever plan I want/need? Or do I just stick with the old phone that works for me now and say screw "upgrading"?

I'm saying the later is the best option.

I only think it failed because there wasn't much Marketing... like almost none, I didn't see one commercial or ad, the only reason I know about it is because of Neowin. That's it. None of my friends have heard of it but when I told them they said they'd drop their iPhones for it once they get the cash.

Maybe because its yet ANOTHER Android phone. Same OS different wrapping

So it might be OS version 2.1 .... but its still Android.'

Well said. I can't believe the hype of these phones anymore and people buy into this crap.

Agree with a lot of what's been said here. I wouldn't buy a mobile phone if I hadn't tried it myself. The device just came out of nowhere FFS and is basically only being sold online. Android is still comparatively niche as well.

What did they expect?

Not surprising at all. I too can't figure out what Google are thinking with this phone unless they simply don't want to sell that many units from it.

Either way, those stats don't mean much. Android is an OS, iPhone is the only phone Apple makes. To me it would make sense to say how many Android users are there vs iPhone OS users. And on top of that comparing the global numbers for the iPhone with the US-only numbers for Android makes this whole thing even more pointless.

If we want to talk about stats, Nokia is the world leader in cell phones - there are more users with a Nokia phone in their pocket than any other brand. Does that mean that Nokia makes the best phones? Far from it - most of their phones absolutely suck and their Symbian OS is aging bad. The only good thing hey have going for them currently is Maemo and the only M5 device they have currently, you can murder someone with if you threw it at them.

sales can't be much better than this for a product that's released right AFTER the holidays.. people have spent way much money in december at the first place.. i'm sure that's one of the major reasons for the poor sale.
plus am I the only one missing the htc sense UI from the phone??

Yeah, when it's 500 dollars or more, I'm sure anyone would squawk over it.
Considering you can do the "moto razr" way and get an iPhone for 99 bucks,
who would want to pay that for a flippin' phone?
Moto got in trouble with the razr because they bet the bank on it, and quit innovating,
and I wonder if the same thing will happen to the Apple? They came out with the iPhone,
the iPhone 3G, the the iPhone 3GS. You can only put so many band-aids on something before
people stop buying it...oh wait...I forgot, Apple drones buy anything :)
Unless the Nexus comes down in a price point similar to the iPhone, don't look for sales to
be anything but weak.

It's not $500, get your facts right. It is $179 with a 2-year-contract, just like any other phone. That is even cheaper than some advanced smartphones.

$500 is the price for the UNLOCKED phone. Buy a Razr unlocked and it's going to be wayyyy more than the subsidised carrier price (probably free).

HMMMM, your iPhone costs $199 (http://www.wireless.att.com/cell-phone-service/packages/iphone-packages.jsp?source=ICipK1ipc00jtlpo)

The Nexus costs $179 (http://www.google.com/phone)

Both require 2 year contracts.

I think people are missing the point.

Many end users aren't bothered what the phone is running, they want it to look pretty or cool. The iPhone only has got so big due to the iPod. Take out that little media player and I bet their phone user numbers would be halved!

You comment is contradictory. You say people want "it to look pretty or cool" and then you try to claim that if you take a feature out of the software the "numbers would be halved".

Mr Spoon said,
I think people are missing the point.

Many end users aren't bothered what the phone is running, they want it to look pretty or cool. The iPhone only has got so big due to the iPod. Take out that little media player and I bet their phone user numbers would be halved!

It's more of less due to the general consensus that iPods and Apple are "cool". Although their products aren't exactly great as they are hyped up to be, the general public buys into Apple's crap thinking that they are cool and the best on the market. The iPod probably has the worst sound quality, especially when hooked up to a decent sound system. Yet, funny enough, those with iPods look at you smugly when you pull out something different thinking that those with Creatives, Walkmans, Zunes etc are just stupid. Someone should make a hotline to deal with those brainwashed by Apple.

Hmm... I didn't realize this article had anything to do with Apple, iPhone, iPods, Creatives, Walkmans, Zunes etc.

I'm pretty sure this article is about Google's Nexus One.

T-Mo isn't pushing the phone because they aren't going to get a cut of the price, now if they were the ones subsidizing the price of the phone, they would be running adds all day like they still do for the MT3g

But they are subsidizing it. You can get it for $179.00 if you sign up for a 2 year contract. This phone is priced high, has had zero tv advertising and is not "ground breaking" in any way. Doesn't matter who it is, that is a recipe for disaster. Those stats are skewed anyways.

darkmanx21 said,
...is not "ground breaking" in any way. Doesn't matter who it is, that is a recipe for disaster. Those stats are skewed anyways.

But it IS groundbreaking...it has the fastest phone processor so far (equal with the HD2). It's the best Android phone made, as many reviewers have said.

Yet, you are completely right, it needs advertising on TV. The phone is not priced high at all though, it's relatively normal priced.

I think it has to do with lack of advertising more than anything. I see a DROID commercial about every time I turn the TV on. There are big "DROID DOES" posters all over Best Buy and Verizon Wireless stores. I haven't seen one advert for Nexus One.

It's important to note that the iPhone sales were based across 8 countries compared to just the US for the other devices.

Well, doesn't that make it difficult to compare and makes its position in that table from Flurry completely irrelevant.

majortom1981 said,
I think its because its on T-Mobile here on the US if it was on verizon or att it would have gotten better sales.

agree

what about the huge number of people that ordered and are still waiting for delivery of their phone? I haven't ordered one yet (waiting to see what subsidised contracts are like) but we haven't had any post in over a week because we're all snowed in ! (uk)

stories like this are pure speculation and FUD, post when someone offers some legitimate sales statistics.

yakumo said,
what about the huge number of people that ordered and are still waiting for delivery of their phone? I haven't ordered one yet (waiting to see what subsidised contracts are like) but we haven't had any post in over a week because we're all snowed in ! (uk)

stories like this are pure speculation and FUD, post when someone offers some legitimate sales statistics.

+1 -- this isn't a fair comparison because it's only being shipped, not sold in stores... I'd like to see 1 month penetration numbers, with actual phone sales instead of this off metric they're tracking.

I agree here as well. I think a month is needed to make at least slightly more sense out of this. It's still too little data to judge by.

The numbers are based on the application usage in the phone. Iphone has a bigger app store and many app will be installed soon,
what if someone buys it and not use any application.

my friend bought a nexus one unlocked phone and he is yet to use it.

the number should be based on the sales not on app usage.

Its a nice phone to hold in your hand but I dont see the draw of the device...its android in an HTC package, Google really doesnt have much to do with it other than selling it directly

bdsams said,
Its a nice phone to hold in your hand but I dont see the draw of the device...its android in an HTC package, Google really doesnt have much to do with it other than selling it directly

Except that Google spec'd it and tested it internally for months... and it's got the best Spec's of any Android phone to date (even better than the Samsung Moment which was the previous title holder).

And keeping most of the profits? It costs like what, $180 to build, and since they're selling ti unlocked it goes for what? $500?

vaximily said,
internally for months...

prompted a error message while launching a live wallpaper (endaget had that review video :-) )

GP007 said,
And keeping most of the profits? It costs like what, $180 to build, and since they're selling ti unlocked it goes for what? $500?

Well they gotta make back all that R & D money back somehow, and all the money it costs to code Android and test it and market it etc. It's not just the phone hardware they need to make up for.

GP007 said,
And keeping most of the profits? It costs like what, $180 to build, and since they're selling ti unlocked it goes for what? $500?

It may cost 180 for the materials used to put it together but you also must pay the developers, testers, support team, manufacturer, marketing etc. Anyway the subsidized/unsubsidized cost of the Nexus one is lower than most smartphones and definitely lower than any smartphone that has the same level of features and performance.

Yeah and also it was 3rd Gen too. Doesn't take away from the Droid and MyTouch numbers though. It's definitely the fact Google ships this directly that's the reason for low numbers.

Tom W said,
It's definitely the fact Google ships this directly that's the reason for low numbers.

And the fact that basically no-one outside of tech sites really has any idea what it is.

I wouldn't say that, CNN was talking about this all day the day Google made it official. Other news sites maybe as well? I dunno though.

GP007 said,
I wouldn't say that, CNN was talking about this all day the day Google made it official. Other news sites maybe as well? I dunno though.

It probably got talked about for a day, and then they got back to real news. To be honest I was just pointing out the total lack of advertising Google have done. If they wanted massive sales numbers they would have advertised it, they didn't, ergo they're probably not bothered that it got nowhere near Droid's salefigures.

Maybe because its yet ANOTHER Android phone. Same OS different wrapping

So it might be OS version 2.1 .... but its still Android.'

No, it just shows you how google doesn't get certain things. I would never buy a phone I was not able to touch. I actually went to t-mobile expecting that they would have one, they rep basically said nope, and we have no idea when we are going to get any in, google is not releasing them to us.

Stupid.

In contrast, when the first iPhone came out, I had absolutely no intention of buying it, $600? are you insane? I wanted to see it, so I went to the apple store, picked one up, and I made my decsion to buy it in about 30 seconds. The experience of just holding it was that good. I didnt have to really think how to use it, and even real web browsing felt natural. If felt good, solid in the hand, sign me up!

However, while I cannot speak about the nexus one, I went to the verizon store in the mall and used the Droid. My first impressions were no where near as good as the iphone. I got frustrated right away, it defaulted to T9 for URL entry for a browser (maybe some other idoit changed that, but I couldnt even see where to change it back after looking). whole thing was a cluttered mess. I used to think having one button on the phone was a flaw, now I see how smart it really is.

I don't know, I think everyone , at least around here, thinks the mobile phone market is like other tech markets and that people will just go with google cuz it's google. I think the droid sold so well because it's a good "motorola" phone, not because it's android or has a google OS.

And on another note, wasn't there a story out that this will just be one of many google devices? How long before google starts giving priority to it's own devices compared to others with having the newest version of android exclusive for a few months etc? Wonder how that will play out.

Gabe3 said,
the droid sold well because it had marketing

Which was from Motorola, and people know motorola makes phones. So when you hear "motorola droid" you know it's a phone. Even non-tech savy people get it.

IMO this shows how uneffective online advertisement is. I see Google Nexus ads online everywhere, and i see Droid ads on TV all the time. The difference in sales shows the effectiveness of the two approaches.