iPad accounts for almost 95% of all tablet web traffic

Apple's iPad comprises 94.64% of all tablet web traffic, according to an analysis conducted by Chitika Insights.

The analysis was conducted by querying the vast Chitika Online Advertising Network for impressions that originated from a tablet of any kind. Chitika then sorted this data into categories of the various tablet devices. Chitika's original hypothesis was that the iPad would dominate the competition, and the research results showed this to be true.

The Samsung Galaxy Tab (in all of its flavours, apparently, since there is no distinction made regarding specific Galaxy Tab models), with a meager 1.22% market share, was the competitor that came closest to the Apple iPad, which in comparison accounted for 94.64% of all tablet-based web traffic across Chitika's advertising network.

When Chitika's data was revised to calculate the average number of competing tablets per 100 iPads, the results were staggeringly apparent. Hardly any competitors were able to account for more than 1 tablet to every 100 iPad, with the Samsung Galaxy Tab and Asus Transformer Prime barely eking out over 1.20 tablets per 100 iPads. Other competitors, such as the Motorola Xoom, Playbook, Kindle Fire and Barnes & Noble Nook were not even able to break 1.00 tablets per 100 iPads.

Chitika speculates that the growing middle class market in China could impact these results in the future, as the Android operating system is popular in Asian regions. However, the iPad and Apple brands are also extremely popular across the globe, so it remains to be seen how the emerging Chinese market will affect these statistics.

Image Credit: Chitika Insights

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24 Comments

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As someone is in the market for a tablet for my GF, I can tell you that she wants an IPAD and I'd rather she get an android. I have to solve absolutely every little thing on computers, phones etc for her. But she is unafraid of the Ipad because she sees other people just like herself happy with them.

We went to a store and looked at new android tablets, she toyed with one, it hung for one second, she said "oh i hate that" and then walked right back over to the ipad and said "see, it doesn't do that".

I suspect most Ipad users are little less interested in being tech savvy and have a little more money to burn at the same time. This means they're less interested in finding a wifi hotspot and just want it to connect and work when they want wherever they might be, just as they expect the device itself to just work and they just use them...all the time.

I have the new Asus T300 and it by far kicks the iPad's butt in everything to me..the new gen ipad may beat it in some technical aspects but not by much and the tablet is much lighter, thinner and with the add on dock its perfect for someone going from a laptop to a tablet!!

moloko said,
would you recommend the Ipad2 or the newest one?

I would suggest that the iPad 2 is a very good buy for the new lower price. I used an iPad 3 the other day and I really could not tell the difference with the screen but then I did not have the earlier iPad to make a comparison.

derekaw said,

I would suggest that the iPad 2 is a very good buy for the new lower price. I used an iPad 3 the other day and I really could not tell the difference with the screen but then I did not have the earlier iPad to make a comparison.


I owned an iPad 2 and now the new iPad. The difference in screen quality is pretty striking.

moloko said,
would you recommend the Ipad2 or the newest one?

The new screen is definitely better but still i prefer Android.

The iPad is amazing, when it was launched it was revolutionary and years and years of research went into the hardware and the OS. Why is anyone wondering why the success of the iPad cant be copied overnight?

I know there's a lot of hate for the ipad and apple in general but I sold my Iconia A500 and bought an ipad2 a while back and love it to death, it just works and the overall build quality is far better than the acer or any of the asus or motorola tablets I looked at before getting the ipad.

Weird iPad doesnt have anything, no hdmi out, no external sd card, no nothing, its the weakest tablet on the market how is it selling like that? People are ****ing stupid and insane and I'm going to kill them.

Daniel_Pooh said,
Weird iPad doesnt have anything, no hdmi out, no external sd card, no nothing, its the weakest tablet on the market how is it selling like that? People are ****ing stupid and insane and I'm going to kill them.

Whut? Buy a tablet, watch on TV? HDMI is pointless. I'll just watch on the tablet in the comfort of everywhere.

And if I need a system to watch movies on TV, that's what Boxee Box is for.

Daniel_Pooh said,
Weird iPad doesnt have anything, no hdmi out, no external sd card, no nothing, its the weakest tablet on the market how is it selling like that? People are ****ing stupid and insane and I'm going to kill them.

Exactly! More Things is better! The iPad needs more Things. It definitely needs a fold out keyboard attached, and maybe a coffee maker for those long typing sessions. In fact it would get better wireless reception if they attached a fold out 3ft antenna to it as well.

Daniel_Pooh said,
Weird iPad doesnt have anything, no hdmi out, no external sd card, no nothing, its the weakest tablet on the market how is it selling like that? People are ****ing stupid and insane and I'm going to kill them.

You are someone we should all listen to for sure.

Whoops, I also forgot to mention that the iPad does have HDMI out via an adapter, and better yet wirelessly via the Apple TV box.

Daniel_Pooh said,
Weird iPad doesnt have anything, no hdmi out, no external sd card, no nothing, its the weakest tablet on the market how is it selling like that? People are ****ing stupid and insane and I'm going to kill them.

Why do I need an HDMI port. While I would love an SD card slot that is doable with out. I can just use a sync to get files I need. I have yet to fill the HDD on my tablet yet (android). It is all about the total package. And the Ipad has that.

Daniel_Pooh said,
Weird iPad doesnt have anything, no hdmi out, no external sd card, no nothing, its the weakest tablet on the market how is it selling like that? People are ****ing stupid and insane and I'm going to kill them.

Thanks for telling us that you are a potential serial killer!

Daniel_Pooh said,
Weird iPad doesnt have anything, no hdmi out, no external sd card, no nothing, its the weakest tablet on the market how is it selling like that? People are ****ing stupid and insane and I'm going to kill them.

The new iPad has the most amazing screen, a solid OS that actually takes advantage of the hardware it runs on , it's one of the best if not the best performance-wise, it can in fact be connected to a television through adapter or AirPlay, you can be assured it will be updated to the next few major iOS versions and an extensive App Store with more than enough optimized apps. I'd say the iPad has a lot going for it. If you want to close your eyes and prefer to ignore all that it's your problem really but it doesn't make the rest of us stupid...

Daniel_Pooh said,
Weird iPad doesnt have anything, no hdmi out, no external sd card, no nothing, its the weakest tablet on the market how is it selling like that? People are ****ing stupid and insane and I'm going to kill them.

Get an Apple TV. There 99 bucks. You can Air play to them. SD Cards? Why? If anything USB ports. The last time I used an SD card was with my Palm Zire32 in 2006. My camera has 1 gig of build in memory. I forget what brand it is. I use my iPhone 4S now for pictures.

This doesnt take into account that id imagine most android users are using a Desktop user-agent. Mine on Dolphin HD on my HP Touchpad running Cyanogen 9, shows no sign of Android in the UA, just webkit.

Beyond Godlike said,
This doesnt take into account that id imagine most android users are using a Desktop user-agent. Mine on Dolphin HD on my HP Touchpad running Cyanogen 9, shows no sign of Android in the UA, just webkit.

That is a good point the Kindle fire on Google analytics shows as webkit by default the Fire is by far the best selling Android tablet which isn't shown on this. Although I don't think the figure is far off iPad's probably account for 80% of tablets.

Beyond Godlike said,
This doesnt take into account that id imagine most android users are using a Desktop user-agent. Mine on Dolphin HD on my HP Touchpad running Cyanogen 9, shows no sign of Android in the UA, just webkit.

As is if the vast majority of users know how to change their user agent...l

.Neo said,

As is if the vast majority of users know how to change their user agent...l

I don't think you have to change it.. it just shows as that.

lt8480 said,

I don't think you have to change it.. it just shows as that.


He's running a Touchpad with custom ROM, you really think that accounts for most people?

Beyond Godlike said,
This doesnt take into account that id imagine most android users are using a Desktop user-agent. Mine on Dolphin HD on my HP Touchpad running Cyanogen 9, shows no sign of Android in the UA, just webkit.

You are probably right. This data is inconsistent with sales. These devices are largly for web consumption, and it doesn't make sense that so many Android users wouldn't go online with their tab.