Is News Corp about to shutter The Daily?

If the rumors turn out to be true, News Corp. could be getting ready to shutter The Daily, it's iPad and iPhone-only magazine because of 'disappointing' sales. Rumors that are circulating inside the company say that The Daily has been put 'on watch,' and that News Corp. will reassess it after the US election on November 6th.

Despite consistently being one of the highest grossing apps on the App Store, The Daily, which functions more like a real newspaper than an app, is still costing News Corp. around $30 million a year.

Another thing that's been pretty consistent is The Daily's subscription rate – it's been stuck at around 120,000 readers since last September, and it's stayed there, even after the launch of an iPhone client that costs half as much as its full sized brother.

If The Daily does go under, it could be a sign that publisher's experimentation with digital magazines could be coming to a close, and that consumers prefer way cheaper (i.e. free) web services that are always up to date over a flashy magazine app. At $40 a year, The Daily is a pretty tough sale, especially considering that it's not a particularly meaty periodical.

Via: iDownloadBlog
Source: New York Observer

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17 Comments

zikalify said,
What idiot pays for news when you have an internet connection?

There's still a lot of people who buy Newspapers, of course those numbers have dropped since the Internet has become a plethora of information, and internet connections have become more common in households.

But, I think 'The Daily' is aimed at those who want to see content in a nice format, that's consistant throughout. Of course, as stated in the article it doesn't generate enough revenue. On the overhand, I find 'Flipboard' the go-to application for News.

Lunfai said,

There's still a lot of people who buy Newspapers, of course those numbers have dropped since the Internet has become a plethora of information, and internet connections have become more common in households.

But, I think 'The Daily' is aimed at those who want to see content in a nice format, that's consistant throughout. Of course, as stated in the article it doesn't generate enough revenue. On the overhand, I find 'Flipboard' the go-to application for News.

Only person I know who buys the paper is my grandad who doesn't have the internet, suppose people got too much money to burn.

Hip Hip Hooray!

These idiots don't learn; if you provide a service and you to make money, make it good and make it available everywhere.

These morons only release an iOS only app and expected it to be successful when Apple's app store is loaded with free and similar products.

Why pay for heavily biased propaganda when quality news is available for free? It's good to see that Murdoch is as clueless as ever when it comes to the digital generation.

theyarecomingforyou said,
Why pay for heavily biased propaganda when quality news is available for free? It's good to see that Murdoch is as clueless as ever when it comes to the digital generation.

Edit: I see now that you just said "heavily biased propaganda" which is completely accurate.

Actually I found most of the Daily to be quite liberally biased. People don't understand Murdoch at all....they think because Fox News is huge that he is a right wing propagandist. Although, I think that Fox News is sheer evil and dislike Murdoch because of that I realize that it is simply a ploy to generate more wealth which is what he is good at.

Edited by Shadrack, Jul 13 2012, 5:22am :

After reading Steve Jobs book this is kind of funny. He bs'd Murdoch into creating this and buying into the iPad strategy of digital magazines and now it bit him in the ass.

I'm with Murdock, right now, exists several sites and applications that gives news for free. However, most are not generating new news but copying each other that even happens that a news is a copy of a copy of a copy of a real news.

Drossel said,
Old farts are slowly losing control over younger generations. They (old farts) are going to die in misery. Boo. *****ng. Hoo.

Somebody is going to say that to you one day soon, remember that.

simplezz said,

It does not change the fact that it is not iOS only. Whether you win by an inch or a mile, winning is winning.

I thought that The Daily was OK. Yes, I did pay for it for some time and, yes, I know that I could get basically the same new for free. But for $0.99/week I did like it for the simple fact that it had a nice format for the iPad for getting a breadth of news every day. It is certainly more economical (and attractive) than the other pay-for "new paper" content on iOS (such as The New York Time and the Wall Street Journal which are outrageously priced). But not as much depth, for sure.

In the end, I think I was only looking at it maybe once or twice a week and didn't find it worth the money.

As too people who must think I'm a complete idiot for wasting my money on actually paying for my news: I also pay for my porn. What can I say? I like quality*.

*Note: I don't think that The Daily was "quality".

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