Microsoft: 25 million people have taken the "Bing It On" challenge

Last Month, Microsoft's cameras went to Topeka, Kansas to film a new "Bing It On" TV ad. The reason? Topeka at one time renamed itself to Google, Kansas as a marketing trick to get Google to bring its 1 Gbps Google Fiber service to the city.

While that scheme didn't work, the town is now the subject of the newest Bing commercial, which once again is hosted by comedian and The Nerdist podcast co-host Jonah Ray. The commercial, as posted on YouTube, follows the formula of the previous ads as Ray challenges Topeka residents to see if Bing or Google gives them the best results when searching for things on the Internet.

Naturally in the "blind search test" the commercial shows that at least some Topeka residents felt that Bing gave the best search results overall. These ads continue to be released and, as we have reported on before, they may actually be effective. ComScore shows that Bing has made small but solid gains in the U.S. Internet search market share.

Microsoft mentions the new TV ad in their newest Bing blog and added that so far 25 million people have take the "Bing It On" challenge. For more information on just how Microsoft develops and improves Bing, check out our new feature article where we chat with Bing team members Stefan Weitz and Robert Dietz.

Source: Bing on YouTube

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14 Comments

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I've tried the challenge many times myself, however my results vary.

If I search for stuff that I know about OR have searched for in the past it's 4 out of 5 or 5 out of 5 for google.

However, if I randomly pull a search about a topic on some news site or from something they are talking about on the radio, then things get interesting with bing sometimes winning.

I took the Bing challenge twice and both times I chose Google's results 4 out of 5 results. Or was that 3 out of 4, I forget which now... but anyway, I chose Google ... but Google caters more to MY needs since I am a software engineer and the things I search for Google seems to surface more readily... or at least keys off of my search terms better than Bing.

I WANT to like Bing and do try using it from time to time...

Bing the search engine is fine. But Bing Map is atrocious for rural province of Quebec, canada. Until that is fixed i wont use Bing services.

i m a fan of both microsoft and google but i have decided to use bing and android that way i satisfy both of the companies

Bing gives pretty much the same results in Canada as Google does. I don't see any difference whatsoever, so to say that one is better than the other is kind of pointless.

korupt_one said,
Bing gives pretty much the same results in Canada as Google does. I don't see any difference whatsoever, so to say that one is better than the other is kind of pointless.

It's the way the layout of bing is for example searching chrome brings up social search (don't need) and related searches (should be at the bottom) and the bing colors are duller than googles.

25 million have taken it....how many prefer Bing over Google. 25 million number means nothing unless you include the amount of people who switched or prefer bing over google.

techbeck said,
25 million have taken it....how many prefer Bing over Google. 25 million number means nothing unless you include the amount of people who switched or prefer bing over google.

i tried it like 10-20 times but it still prefer google

usuz said,

i tried it like 10-20 times but it still prefer google

Same here. I think I took the test 5 times or so and every result was Google. It could be that I'm used to Google, but I still strongly prefer them over Bing.

The problem is that I can recognize google's results in the bing it on challenge most (80%) of the time. The difference is that bing uses a different color palette than google which tips me off (as I am good at colors and know when a color is out of place) Also, when I search cheese pizza it throws a giant image and I know that is obviously bing. For me google won all the rounds. Also what bugs me is when I search cnet there is a search bar for bing under the top result but wikipedia , facebook, twitter, youtube channel, for cnet is not on the bing side and I use those results the most.

Edited by ians18, May 6 2013, 11:58pm :

Haha, 'more people prefer bing', yes well I'm sure if that was true then bing wouldn't be below google now would they, I don't even see any comparisons to google in that, some guy searches for coffee and gets a bunch of pictures, some woman searches for bees and gets a bunch of pictures of bees? If I wanted pictures, I'd click the pictures option, why would I want it to search for pictures by default?