Microsoft closes 'Brazil' project; might have rivalled Amazon and eBay

A new report states that Microsoft recently shut down a project, which was known by the code name 'Brazil' internally, that could have created an e-commerce system designed to give Amazon and eBay some competition.

The Wall Street Journal reports, via unnamed sources, that Microsoft was in talks with a number of retailers and other technology businesses to work on an online shopping project. The report states that Microsoft was thinking about subsidizing the price of the products via ads that retailers and merchants would spend on its Bing search service.

The plan was to offer this new marketplace on Windows PCs, and then possibly expand it to its Xbox console business, along with its Windows Phone smartphones and Windows tablets. However, an official statement from Microsoft said that the company has now cancelled those plans.

Project Brazil was an incubation to enable a more direct commerce model between customers and brands and merchants. We [Microsoft] remain committed to finding new and differentiated ways to enable a richer, more task oriented approach to e-commerce and online advertising.

Microsoft's retail store website already sells products from third party companies.

There's no word as to why Microsoft decided to shut down Brazil. The company already offers an online Microsoft Store website as a companion to its retail store locations, where it sells products made by Microsoft and third party companies. It also operates Bing Shopping as a way to search for products to purchase, and Microsoft already has agreements with a number of businesses to have their products listed there. But overall, Brazil would have been a much bigger venture.

Source: Wall Street Journal | Image via Microsoft

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I'm reading the above comments...
Ya'll are too funny...
Ya'll honestly have NO CLUE, on how BIG MICROSOFT REALLY IS...

Entertainment Division (Xbox, Zune, etc)
Windows Division
Government Division

Banking Division: Microsoft Windows XP (or Windows XP Embedded) has become the dominant operating system for ATMs and point-of-sale [EPoS] tills over the past decade, often replacing IBM's OS/2. Some use Windows CE, Unix and various real-time operating systems. http://www.guardian.co.uk/tech...ndows-cash-machine-security

Government Contracts Division
R&D Division

Microsoft does more than the main stream stuff that we know about...
WAY MORE....

Yes I will admit that Xbox has become the NEW GOLDEN CHILD, despite its young age compared to its other products.

What are you saying. Microsoft loosed a lot of money with Xbox 360 during several years and now MS is just recovering from those loses. Where Microsoft profits in the entertainment division : from the sales of in-house games, from services and from XBL. However the whole division is just a small division in comparison with the whole MS, if xbox1 fails then it will mean nothing to MS.

Where MS really shines is with Windows, Server, Office, Licenses and some patent portfolio.

I have to say though, that my best online shopping experiences are Microsoft Store, Amazon & Ebay. Microsoft has a near perfect customer interactive experience, Amazon the worst, but I never really needed it anyway

This seems to explain Microsoft's apparent inability to innovate when, as in this case, they waste time and resources trying to copy other companies. I have always been fond (not a fanboy, though) of Microsoft, but after seeing what happened with the Zune, Windows Vista, Windows 8, and now the Xbox DRM controversy, I truly think a change in upper management would be wise. The company's management seems to lack ingenuity and proper foresight.

SteveyAyo said,
Trying new things hampers their ability to innovate? Do what now?

There's nothing wrong with trying new things or attempting to modernize an old idea, if it benefits. However, Microsoft seems to do things without first thinking it through thoroughly enough, or even listening to input from potential customers about whether or not it would be a good idea to have restrictive DRM on the Xbox, or taking away the start button in Windows 8--something people have gotten used to for nearly the last 20 years with no apparent benefit by removing it.

Hint to Microsoft: If you want to continue to make money off of your customers, don't do things that irritates them. This should be the first most obvious lesson in business.

You can try 'new' things, but don't alienate or anger the people you're trying to sell to in the process.

Restrictive is an opinion, depending on how most scenarios would have actually played out the digital drm on the Xbox One is less restrictive than the disk based DRM of the Xbox One80.

Start Button on Windows 8 isn't really necessary, all tablets have the button in a hardware form and all keyboards have it as well. The start menu is an archaic drop down menu. The benefit of removing it is that the Start Screen is much more useful and you don't NEED to click a button to search for things, just start typing

SteveyAyo said,
The benefit of removing it is that the Start Screen is much more useful and you don't NEED to click a button to search for things, just start typing

Modern UI is one of those service that preach that is more useful but bring less features. (no pinned document, no usable group, full screen as mandatory...) :-|

SteveyAyo said,
Restrictive is an opinion, depending on how most scenarios would have actually played out the digital drm on the Xbox One is less restrictive than the disk based DRM of the Xbox One80.

Start Button on Windows 8 isn't really necessary, all tablets have the button in a hardware form and all keyboards have it as well. The start menu is an archaic drop down menu. The benefit of removing it is that the Start Screen is much more useful and you don't NEED to click a button to search for things, just start typing

Apparently, it seems the majority of the disaffected users feel otherwise. Why else would Microsoft reintroduce the start button in the next update of Windows 8? You and some others might not think the start button is needed, but Microsoft should have at least left the option of it being there, and try to slowly ease a user into the new interface.

But then again, simple logic like that seems to be a rarity among Microsoft's upper management.

Good thing it was dropped.

Microsoft should invest in its current brands that are not at the top in their respective markets (XBOX Music, Surface, XBOX One, Windows Phone). All of these would benefit from advertising and incentives.

Trying to go against Amazon is a mistake, since it will take humongous amounts of money to just dent their very well established position. And this is assuming they don't fight back.
No I say.

I have come to the conclusion that Microsoft has an excessive number of employees.

There needs to be a purge, i would start with the people involved with DRM should be fired root and branch. And then move on to the people who thought spending time building an Amazon clone was a good idea.


Deviate_X said,
I have come to the conclusion that Microsoft has an excessive number of employees.

There needs to be a purge, i would start with the people involved with DRM should be fired root and branch. And then move on to the people who thought spending time building an Amazon clone was a good idea.


HAHAHAHA

First, the DRM is just ridiculous at this point. If people don't get it, fine, but I really wish people would take the time to try to understand it before complaining about it constantly...

As for their incubation projects, how do you think they innovate? Technologies built for one project or another can end up in an entirely different product...

M_Lyons10 said,

HAHAHAHA

First, the DRM is just ridiculous at this point. If people don't get it, fine, but I really wish people would take the time to try to understand it before complaining about it constantly...

As for their incubation projects, how do you think they innovate? Technologies built for one project or another can end up in an entirely different product...

However which way you decide to look at it, a lot of people need to go.

Deviate_X said,

However which way you decide to look at it, a lot of people need to go.

Starting with you. Go outside and get some fresh air.

M_Lyons10 said,

HAHAHAHA

First, the DRM is just ridiculous at this point. If people don't get it, fine,

Is not just "people" but customers, and more specifically, customers that keeps MS alive. No company can move his business as a kingdom.

And even in the case than the DRM was a good thing then, in this case, MS is guilty to do a crappy campaign promoting it.

probably a good thing, they've been having a lot of issues lately and really need to start reining it in and focusing on getting things right the first time... the restructure cant come soon enough

More importantly how about the fact that Amazon isn't even remotely profitable? Why would you get in a money losing business against a competitor that bleeds to compete?

That being said it would have been cool to talk to your Xbox to order stuff online.