Microsoft may expand international Surface channel distribution this week

Microsoft will begin expanding the Surface distribution channels this week in international markets according to Paul Thurott. 

Currently, the Surface is sold in several countries around the World including Australia, Canada, China, France, Germany, Hong Kong, the United Kingdom and the United States. In the US, you can only purchase a Surface at Microsoft stores or online and in the other countries, limited distribution channels exist, but it looks like Microsoft will be expanding those options this week.

Paul States:

Microsoft this week will begin offering its Surface with Windows RT devices for sale at electronics retailers throughout the world, expanding beyond its original plan to sell the tablets only via its own retail and electronic stores. The change impacts international markets only, though US-based retailers will be selling the Surface RT and Surface with Windows 8 Pro in early 2013 as well.

This will be a last minute expansion for Microsoft as it hopes to move more Surface units before the holiday shopping season comes to an end. It’s hard to ignore the speculation that Microsoft may be doing this as sales are falling short of expectations and this is a last minute move to increase sales or it could be that they were able to fill the supply chain adequately ahead of schedule to spread out its distribution to support this move.

No matter the reason, in international markets, getting hands on time with the Surface is about to become a lot easier if Paul is correct. With the expansion to take place this week, it will hopefully give Microsoft and consumers enough time to locate a device and see if its worthy to be placed under their Christmas tree this year.

Source: Paul Thurrott

Report a problem with article
Previous Story

Gmail is currently down [Update] Online again - maybe not

Next Story

London's black cabs to add free WiFi; makes other cabs jealous

11 Comments

Commenting is disabled on this article.

They are also pushing into Retail stores, JBHIFI and HarveyNorman in AUS are getting them now, which means some actual floor space for the surface

"Microsoft Surface Windows RT 32GB with Black Touch Cover" just showed up on the norwegian version of cdon.com for about 1500$. Hoping that's not the final price.

I am in the market for a tablet but cant for the life of me think why I would want Windows RT
what good is it ?

now I have two choices a 16GB Ipad 4 $499USD - with a True 16GB storage
or a 32GB Surface for $899 + 100 for keyboard - $1000 for a tablet with 1/4 of its storage already gone before you even turn it on.

I like the surface idea but I can almost buy 2 new ipads for that price

TurboShrimp said,
I am in the market for a tablet but cant for the life of me think why I would want Windows RT
what good is it ?

now I have two choices a 16GB Ipad 4 $499USD - with a True 16GB storage
or a 32GB Surface for $899 + 100 for keyboard - $1000 for a tablet with 1/4 of its storage already gone before you even turn it on.

I like the surface idea but I can almost buy 2 new ipads for that price


$899 Surface is a Surface Pro not Surface RT.
16GB iPad also needs some space to store iOS, it is not stored on pixiedust.

It's $499 for the 16GB iPad with about 14GB usable with no cover or $499 for a 32 GB Surface with about 20GB usable and no cover. I agree that the touch cover is handy and worth the extra $100 but that takes it to $599 compared to $538 for the iPad with it's smart cover

Toysoldier said,

lol you cant use the full 16gb, DERP

true as I found out IOS uses just over 900mb for the OS and the 32GB surface uses over 10Gigs

In Brazil, a big retailer called Ponto Frio recently posted a picture of the Surface asking "Do you know what's this?" and the word "Soon".

leoberto said,
In Brazil, a big retailer called Ponto Frio recently posted a picture of the Surface asking "Do you know what's this?" and the word "Soon".

Knowing Brazil, the Surface RT will cost over a $1000 for the 32GB version without the Touch Cover.

Stoffel said,

Knowing Brazil, the Surface RT will cost over a $1000 for the 32GB version without the Touch Cover.

That's possible, but I think the Surface RT with be priced cheaper (specially if it is manufactured in Brazil, as the government has given some tax reductions for tablets manufactured there). Also, that is the price of the iPad 3 and the Galaxy Tab 2 costs $800. If I were to bet on the price, I would think it would match the Samsung tab, which has a bigger market here.

sviola said,

That's possible, but I think the Surface RT with be priced cheaper (specially if it is manufactured in Brazil, as the government has given some tax reductions for tablets manufactured there). Also, that is the price of the iPad 3 and the Galaxy Tab 2 costs $800. If I were to bet on the price, I would think it would match the Samsung tab, which has a bigger market here.

Hey, for the people in Brazil I hope you are right. Just from seeing all the prices of technology there I wouldn't be surprised about a ridiculous high price.

I looked for Oakley sunglasses in Brazil, online I could get them for $300 in Brazil the cheapest I could find was $800