Microsoft pokes fun of the fanboys in new Windows Phone advert

Microsoft's Windows Phone advertisements have continuously had a light-hearted feel to them and that trend continues today. Beyond the 'Smoked by Windows phone' and 'Meet Your Match', Microsoft has also had advertisements such as the 'Really' commercial that made its debut many years ago that brought a few chuckles to the web.

Microsoft is back with another fun filled advertisement and takes it straight to the Apple and Samsung fans. In the video above, two sides of the audience go head-to-head about whose device is better. The ensuing fight is over-dramatized but offers a fresh take on the Apple and Samsung fights with the two servers ending the bit touting their Windows Phones.

With cake flying and egos flaring, Microsoft says, “Don’t fight. Switch” and then shows the Lumia 920 in multiple colors and with an award for “Smartphone of the year” in text next to the phone.

The commercial clearly puts the Windows Phone as the underdog in the market as the room is filled with Samsung devices and iPhones. For Microsoft, securing the third place in the market would be considered a victory as its mobile strategy has been underperforming for many years.

The commercial is one minute in length and made its debut earlier this morning on Good Morning America.

Source: YouTube

Report a problem with article
Previous Story

OS X 10.9 coming at WWDC, focuses on the power user

Next Story

Samsung Galaxy Tab 3 tablet announced with low-end hardware specs

57 Comments

Commenting is disabled on this article.

Well, that was okay. Better than the Surface commercials, but then what I just did in the toilet is better than those. iPhone 5 still looks better mind.

it is funny but I'm not sure effective in showing the strengths of the platform. most normal people still don't know what is a windows phone, that it has office etc. if apple had office, they would create 30 second ads just showcasing this feature.

this proves that while MSFT is suited for an NBC comedy show, their marketing department is suited for the jobless lines as they are the definition of incompetence.

let the results speak for themselves, after 3 years nobody knows in what ways a WP is different other than the definitions the fanboys have spread.

instead of countering this image, MSFT is happier making a funny ad.

it's a funny commercial but what I really saw was. I'm such a dull Mobile OS that the only two people that don't get in the fight is because they know they would loose they know their stuff is dull, flat, boring, don't have apps to fight about, too much black space, no background, apps can't talk to each other, etc... plus it shows that windows phone has a mediocre market-share with only two people in the whole room which was what like 1% of the people and also that Lumia is the only windows phone worth getting.

Total fail but funny none the less

I was going to get a lumia 920 but when I played with the 8X in the Verizon store looking at app reviews on the phone, I was not sold. In fact that partly led me to get the galaxy s3. Also the 920 wasn't available at Verizon. I don't know whose infinite wisdom keeps making stuff at&t exclusive but it's annoying.

Interesting. Goes against, attack the competition, never the users. Will be interesting to see how effective it is.

DarkNet said,
You would think so. I am from NYC. I only saw one Windows Phone in the wild.

I'm seeing them now with surprising frequency.

DarkNet said,
So waiters are the ones with Windows Phone. Makes sense why I don't see them in public.

No, the only two people who aren't self-absorbed douchebags are the ones with Windows Phones.

LOL! This ad is hilarious! Loved the karate chop. This is so true though. Omg they totally need to play this in all the movie theatres and youtube

So, let's say that i am a iphone or samsung fanboys, this ads is against me so, do you think that, thanks to this ads, i will think to change to windows phone?.

Most of the time, anti-ads backfires.

Oh stop being a hard-ass... this a humour ad. Both Apple and Samsung have done it as well. Big deal. This one is totally memorable though and even fanbois from other platforms are finding it funny too because it's true.

Brony said,
So, let's say that i am a iphone or samsung fanboys, this ads is against me so, do you think that, thanks to this ads, i will think to change to windows phone?.

Most of the time, anti-ads backfires.


Yeah it really backfired for Samsung huh?

this was a funny ad well played micosoft I thougth the funny part was when the old man was saying search karate *guy hits the shrimp * KARATE! made my morning

As an iPhone user I find this pretty damn funny and on the nose when it comes to many of the fanboys that inhabit the internet these days.

Tongue in cheek, got a laugh out of autocorrect this and whilst I prefer MS ads that take the inspirational or meaningful approach, this is still more memorable than any other smart phone ad I've seen in recent times.

matt4pack said,
Microsoft has plenty of fanboys as well. Neowin is proof of that.

If we were to remove all the microsoft articles from the homepage, there'd be like 3 other articles left.

plur44 said,
Well, I guess that's why it's called Neowin and not NeoMac or NeoGoogle...

13 years ago, Apple wasn't at its healthiest and Google barely existed.

Heaven forbid their is a tech site called neoWIN that is more windows slanted, it's not like their aren't a million Apple\Android biased tech sites I guess windows is simply not allowed to have one huh?

swanlee said,
Heaven forbid their is a tech site called neoWIN that is more windows slanted, it's not like their aren't a million Apple\Android biased tech sites I guess windows is simply not allowed to have one huh?

Yeah, go figure. If people really don't like the MS focus of Neowin then they're free to go somewhere else.