Microsoft sets new limit for publishing Windows Phone 7 apps

Microsoft is trying harder to make sure its Windows Phone Marketplace has applications that are worthy of being downloaded and used by Windows Phone 7 and 7.5 users. Back in June, the company revealed that a few app developers were trying to flood the Windows Phone Marketplace with hundreds of app submissions in the space of a few days. This act of "bulk publishing" can be detrimental to the entire app Marketplace.

As Microsoft said at that time, "While these apps meet our certification requirements and give consumers a wider selection of content, we’re also finding that publishing them in bulk degrades our customers’ experience. By publishing hundreds of apps in a short amount of time, the popular “New” Marketplace list category fills quickly, pushing the other new apps out and reducing the diversity of the shopping experience."

In June Microsoft made the decision to limit the number of Windows Phone 7 apps that a developer could try to submit and approve to the Marketplace per day to 20 applications. Today the Official Windows Phone Developers blog site announced that it was resetting the limit yet again due to a few app developers that are trying once again to flood the Marketplace with lots of apps at once.

The blog site states, "Effective Friday 9/30 we are limiting the number of apps that can be published in a single day without prior agreement to 10." In addition Microsoft says it will be looking more closely at the number of apps that are submitted and published to make sure that the new 10 app per day limit is enforced. It states, "This may include the unpublishing of apps, and in extreme cases, temporary or permanent suspension of an offending developer’s Marketplace credentials."

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15 Comments

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ngc891 said,
yeah, here in Europe we are trialling the new decimal 10 day week...

They're also trialling this new concept of a "Reply" button

dodgetigger said,
10 per day, that's still 100 per week. Wow.
What kind of apps do those developers create? Probably farting apps.

>10 apps per day
> 7 days in a week
> 100 apps in a week

MIND IS BLOWN

dodgetigger said,
10 per day, that's still 100 per week. Wow.
What kind of apps do those developers create? Probably farting apps.

Eeek. Did somebody lengthen the week to 10 days and not tell me? As long as the extra 3 days are non-work days, I'm happy

dodgetigger said,
10 per day, that's still 100 per week. Wow.
What kind of apps do those developers create? Probably farting apps.

And I thought we Americans were bad at math...

The blog site states, "Effective Friday 9/30 we are limiting the number of apps that can be published in a single day without prior agreement to 10."

So it isn't a blanket ban. There is room for negotiation, and they're willing to do it on a case-by-case basis.

Relativity_17 said,

So it isn't a blanket ban. There is room for negotiation, and they're willing to do it on a case-by-case basis.

Indeed. This is smart by Microsoft.

Shiranui said,
That's 9 too many, if you ask me.

High quality apps do not take minutes, hours, days OR EVEN WEEKS to create. Anyone who publishes 10 apps per day should be banned.

Shiranui said,
That's 9 too many, if you ask me.

Agreed. Few if any "legitimate" developers should need to app more than one or two a day. If they have a whole library, then that could be handled in another fashion, I would think.