Microsoft shows off first Xbox One TV ad with NFL tie-in

A few days ago, Microsoft revealed more information on how its Xbox One game console will offer official National Football League apps. Today, the company uploaded what is likely to be the first television commercial for the console and, in an unusual move, it's promoting the NFL features that Xbox One owners will be able to use when it launches November 22nd.

The 31 second clip will almost certainly be shown tonight on NBC as part of their coverage of the first NFL game of the season (Denver Broncos vs Baltimore Ravens, for those of you who might not be aware). As posted on YouTube, the clip shows some very enthusiastic NFL fans watching football games on TV via the Xbox One and getting instant updates on players stats as they watch. It also shows how users can access the Skype to chat with friends while keeping tabs on their games and scores.

This TV ad shows that Microsoft really wants the Xbox One to be viewed by the general public as more that just a game console. The tie-in with the NFL could entice some people who normally might not have purchased the Xbox One. It will be interesting to see if this first commercial is an overall indication of Microsoft's marketing push for the Xbox One as an overall TV entertainment system rather than a system for hardcore video gamers.

Source: Xbox on YouTube

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OMFG!!

Neowin members have seriously dropped the IQ points today

Let me be really clear. If your TV IS NOT PLUGGED INTO THE MAINS!!! your remote won't turn it on! The xbox one IR blaster WILL NOT TURN IT ON!! saying XBOX ON WILL NOT TURN IT ON! JEEZ!

glen8 said,
OMFG!!

Neowin members have seriously dropped the IQ points today

Let me be really clear. If your TV IS NOT PLUGGED INTO THE MAINS!!! your remote won't turn it on! The xbox one IR blaster WILL NOT TURN IT ON!! saying XBOX ON WILL NOT TURN IT ON! JEEZ!

No ****. I don't think anyone said that. I just haven't seen a TV in a long while that even has the option to be switched off without completely unplugging it but I guess they exist, not that there's a point. They draw pretty much no power in stand-by.

glen8 said,
If your TV IS NOT PLUGGED INTO THE MAINS;

Is there anybody there who unplug the TV when he doesn't watch it? oh wait there is moron who does that

glen8 said,
OMFG!!

Neowin members have seriously dropped the IQ points today

Questioning other member's IQ while simultaneously using the wrong reply box. Love it

TCLN Ryster said,

Questioning other member's IQ while simultaneously using the wrong reply box. Love it

lol oops

It will be interesting to see if this first commercial is an overall indication of Microsoft's marketing push for the Xbox One as an overall TV entertainment system rather than a system for hardcore video gamers.

Why do these have to be mutually exclusive? Can't it be an overall TV entertainment system AND for hardcore video gamers?

Surely an "overall entertainment system" includes the gaming components. They're not mutually exclusive. They're not trying to portray the Xbox One as a TV system primarily.

Spicoli said,
I'm still not sure what it does. Does that video come from your cable box and it wraps it with the fantasy stuff?

Yes, you use the HDMI passthrough functionality to view TV on your Xbox, and then snap the NFL apps alongside what's playing on TV.

spenser.d said,

Yes, you use the HDMI passthrough functionality to view TV on your Xbox, and then snap the NFL apps alongside what's playing on TV.

It also can pop up app notifications during the game when one of your players scores. They showed this with the ESPN app at the unveiling.

Spicoli said,
That is pretty cool. Cooler if they integrate some streaming video. Maybe popup a score notification and then be able to stream the replay.

Technically, that'd probably be easily possible with a well done NFL app.

spenser.d said,

Technically, that'd probably be easily possible with a well done NFL app.

I suspect the difficulty is licensing and not making it work. It would be devaluing the network's live content.

Spicoli said,

I suspect the difficulty is licensing and not making it work. It would be devaluing the network's live content.

Sure, but isn't that why Microsoft paid the NFL $400 million?

I'm really looking forward to seeing college football and March Madness interactivity. If they can set it up to follow your team, see highlights, and have it integrated with smartglass on my phone or tablet, I'm sure it will really attract a lot of college team fans. I sooo want to see the Michigan - Ohio State game while Skyping with my family. We're a real house divided evenly between the two schools with a few Spartans sprinkled in. I hope this has group Skyping capabiltites.

Xbox One would be really amazing if you could play Tecmo Bowl during live football games and influence the outcome of the game.

Crisp said,
"Xbox on"... oh damn, where did I put that TV remote?

You do know that the Xbox One is an IR blaster that can turn on and control everything you have in your living room, right?

Crisp said,
Yup, in our house hold we don't leave everything on stand-by, don't enjoy pouring money down the sink.

Well then not even "Xbox On" would do you any good anyways so what was your point? The Xbox is the only thing you need on standby.

Crisp said,
Xbox is the only thing needed to be on stand-by? I still fail to see how the TV turns itself on then.

The kinect send the IR sequences out that turn the other devices on. It becomes the remote control.

Crisp said,
Xbox is the only thing needed to be on stand-by? I still fail to see how the TV turns itself on then.

You say Xbox On and it sends the command to turn your TV on, just like your remote does when you press the power button on your remote.

Spicoli said,

The kinect send the IR sequences out that turn the other devices on. It becomes the remote control.

So you're saying Xbox can do something the remote can't which came with my TV? I just tested the power button on the remote, it doesn't turn my TV on unless it's on stand-by.

Crisp said,
Xbox is the only thing needed to be on stand-by? I still fail to see how the TV turns itself on then.

Kinect is now the worlds most powerful IR blaster. It turns on your TV, cable box and AV receiver. None of those product need to be on all the time.

The level of ignorance for a product you are criticizing is really astounding. Maybe do some research on the product before you trash it.

Crisp said,

So you're saying Xbox can do something the remote can't which came with my TV? I just tested the power button on the remote, it doesn't turn my TV on unless it's on stand-by.

My remote can turn my TV on when it's off...

And even if not, what was the point of your OP if you were then going to add on by saying you don't like things being in stand-by.

spenser.d said,

My remote can turn my TV on when it's off...

And even if not, what was the point of your OP if you were then going to add on by saying you don't like things being in stand-by.

Well mine doesn't unless it's on stand-by, turned off via the remote in the first place. I'm forced with the Xbox as it doesn't come with the option to have it off unless I physically turn it off at the wall.

Crisp said,

So you're saying Xbox can do something the remote can't which came with my TV? I just tested the power button on the remote, it doesn't turn my TV on unless it's on stand-by.

You seem to be playing semantics for the sake pointless arguing. If you define "stand-by" as being plugged in, yes you have to have it plugged in for any kind of power switch to work.

Pointless arguing? My TV doesn't turn on by the remote, unless it's on standby (off, red light showing).

It's plugged in at the wall, switched power socket to on, TV is off (turned off via button on the TV). My remote... doesn;t... turn... on... the... TV... so explain how something my TV remote can't do that the Xbox can?

Crisp said,
so explain how something my TV remote can't do that the Xbox can?

The Xbox One can be part of the 21st century? No offense, but I haven't heard of a TV in a long long time that can be plugged in and yet can't be turned on by a remote.

Crisp said,
Pointless arguing? My TV doesn't turn on by the remote, unless it's on standby (off, red light showing).

It's plugged in at the wall, switched power socket to on, TV is off (turned off via button on the TV). My remote... doesn;t... turn... on... the... TV... so explain how something my TV remote can't do that the Xbox can?

Breaking the circuit with a physical switch is the same as unplugging it. I assume this is also a tube TV if it still has such a thing, and you're wasting a lot of power running that heater.

Panasonic Viera - TH-42PX80B. Paid over a grand for it 5 years ago, does 1080p so I never thought I would need to upgrade just yet.

Crisp, My monitor has 2 colored lights.... amber means monitor is off, blue means monitor is on. It is not on stand-by... it is letting you know that your TV is plugged which is why you have red light on. If you don't see the red light on, that means your TV is not plugged. Years ago, CRT based TVs didn't have the notification lights, that we could not figure out whether it's on or not. Then we realize that TV isn't plugged, so plug it back in.. You know.. that is why, notification lights help you know that TV is plugged or not.

Crisp said,
Pointless arguing? My TV doesn't turn on by the remote, unless it's on standby (off, red light showing).

It's plugged in at the wall, switched power socket to on, TV is off (turned off via button on the TV). My remote... doesn;t... turn... on... the... TV... so explain how something my TV remote can't do that the Xbox can?

It's defective. Wait... troll? Anyway. It doesn't have to be on standby.

Lol wtf... are you saying. The only way your remote does not turn your tv on/off is if you unplug or have a surge protector or some king of switch. Which case bring that up was kinda stupid cause obviously the Xbox wont turn your unplugged crap on.

Also every electronic made today goes into low power standby. Unplugging everything might save a whopping 2-3 dollars a month. That's if you only watch 2-3 hours of tv a day and have it unplugged the rest of the time and assuming you have more than just a tv your unplugging.

spenser.d said,

The Xbox One can be part of the 21st century? No offense, but I haven't heard of a TV in a long long time that can be plugged in and yet can't be turned on by a remote.

If the remote can turn it on then it means the TV is in standby mode. If the TV was truly off then nothing can switch it on other you physically hitting the power button. Not the remote, not Kinect, not anything.

To come back to Crisps original point though. A modern TV in standby draws less power than most LED's. What you're saying is mostly true about older equipment that could easily throw a few hundred quids worth of power down the drain every year. Not so much with new modern equipment.

MikeChipshop said,

If the remote can turn it on then it means the TV is in standby mode.

You're wrong!! and so am I apparently? Lol.

Not to spoil the troll party but have you thought of simply using a power extension with a master socket that turns the others on when the current jumps up? In other words you could have the xbox connected in such a way that turning it fully on would power on your other devices. It's a pretty neat way to 'turn off' most of your stuff without making remote power back on impossible without manual intervention.

I've been using these things for years for my PC/AV equipment.

If its any consolation +Crisp I understand what you're getting at and no, the Xbox One is not going to be able to turn a TV on that isn't in standby.

I do a similar thing, my Sony Bravia has a button on top that I flick as I head to bed which turns it off rather than puts it in standby and no amount of IR Blasting is going to turn that sucker on again until I press the button up top in the morning.

dangel777 said,
Not to spoil the troll party but have you thought of simply using a power extension with a master socket that turns the others on when the current jumps up? In other words you could have the xbox connected in such a way that turning it fully on would power on your other devices. It's a pretty neat way to 'turn off' most of your stuff without making remote power back on impossible without manual intervention.

I've been using these things for years for my PC/AV equipment.

I also do this for my PC. As soon as i flick the power on the main unit, it sends a signal to the plug that turns on the other equipment (monitor, External drives and speakers).

MikeChipshop said,

I also do this for my PC. As soon as i flick the power on the main unit, it sends a signal to the plug that turns on the other equipment (monitor, External drives and speakers).

There are lots of options to save power without inconvenience..

I even hooked up a relay on my main PC so that when it gets 12V it switches on the AC power to my logitech speakers (which can only be turned off at the mains or on the back of the sub) a while back

MrChris2000 said,
If its any consolation +Crisp I understand what you're getting at and no, the Xbox One is not going to be able to turn a TV on that isn't in standby.

I do a similar thing, my Sony Bravia has a button on top that I flick as I head to bed which turns it off rather than puts it in standby and no amount of IR Blasting is going to turn that sucker on again until I press the button up top in the morning.

It's a pointless point though isn't it? Anything that's fully powered down won't be able to be remotely turned on (without some powered mechanism) and so to try and attach this to the topic of the new xbox is, well, daft (at best).

dangel777 said,

It's a pointless point though isn't it? Anything that's fully powered down won't be able to be remotely turned on (without some powered mechanism) and so to try and attach this to the topic of the new xbox is, well, daft (at best).

This. In Crisps OP he kinda pokes at the voice command by trying to say you'd still have to find the TV remote, but then goes on to say he keeps his TV completely off, which means he couldn't use the remote anyways, which begs the question, what was the point of him even making that post?

Crisp said,
Pointless arguing? My TV doesn't turn on by the remote, unless it's on standby (off, red light showing).

so you pull off the power cable for your TV when you don't watch it? the TV is either plugged in (standby) or unplugged. there is no third state. unless you're using 10 yrs old tv

S3P€hR said,

so you pull off the power cable for your TV when you don't watch it? the TV is either plugged in (standby) or unplugged. there is no third state. unless you're using 10 yrs old tv

What? There's four states in most TV's, certainly every TV i/friends own. Unplugged, Plugged in but switched off, standby and on.

MikeChipshop said,

What? There's four states in most TV's, certainly every TV i/friends own. Unplugged, Plugged in but switched off, standby and on.

Like I said, I personally haven't owned or seen a TV that my friends have owned that can be switched off in many years. All stand-by if plugged in.

spenser.d said,

Like I said, I personally haven't owned or seen a TV that my friends have owned that can be switched off in many years. All stand-by if plugged in.

Haha ok ok fair enough. Maybe it's a Euro thing then? I dunno