Microsoft Surface coming to Australia, exclusive retail deal in the works?

As Microsoft gets ready to launch the Surface, new details about the product are bubbling up as each day passes. Earlier this week Ballmer stated that the Surface pricing would be between $300-800 and now it looks like Australia will be getting the tablet around the launch of Windows 8 GA too.

WPdownunder, who is 1/1 on rumor reporting via Tracour, states that Surface will launch in Australia on October 26th and that Microsoft is currently working a deal with an unnamed retailer for exclusivity at launch. The issue Microsoft faces in many markets (nearly all markets outside the US), is that they have limited distribution channels for selling the Surface. Seeing as the Surface will only be sold directly from Microsoft Stores in the US, the company is either limited to online sales or must partner with retailers in other parts of the world to get its products into consumers hands.

If the rumor is accurate, then it would look like Microsoft is preparing for a global launch of the Surface. Currently, there is a bit of confusion about exactly where the Surface RT will go on sale at the end of October.

Microsoft has been a bit coy with the details around the Surface RT launch that will be here in about 6 weeks and hopefully soon, Microsoft will come clean with all of the details. 

Source: WPdownunder

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18 Comments

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No please not Harvey Norman. Prices will go through the ****ing roof, and you can guarantee the douchebag will do all he can to stop online sales without the GST. Argh!

I'll cross my fingers for JB. They are the only other nationwide chain who could really do it. Or Dick Smith, I don't think they have the numbers Microsoft need to sell though.

I just went over to WP downunder, and saw much more realistic retailers "JBHIFI" or "Telstra", both are nation wide. And seeing that Telstra supplied the Nokia phones what do you think??

I'm thinking Harvey Norman as well. They always are first in line with the big products.
When do JB Hifi ever get exclusivity to it's products?

I also can't see any of the major department stores getting it, they aren't a major player on IT systems.
Dick Smith also doesn't seem like the place to get it either. Never hear of them with deals like this.

LLTC said,
I'm thinking Harvey Norman as well. They always are first in line with the big products.
When do JB Hifi ever get exclusivity to it's products?.

They often get exclusive deals on DVDs and Blu-Rays (Star Trek TOS on Blu-Ray as one classic example), so they could get this as well.

I just hope it's not one of the bigger players like Hardly Normal, Myer, David Jones or Domayne. Any of those and you can expect to pay through the nose for it, they're the rip off merchants in this country.

I would love Big W to get it, but I can't see it happening, which is a shame.

Wow for once Australia isn't months behind on a product launch. But will it be double the price as usual sending everyone to purchase online?

I'm betting Officeworks or JB Hifi.

Kmart don't sell anything but generic branded stuff or the most part, Target and Big W are in bed big time with Apple and the iPad, and these two are really the only other stores that one can get a decent non-Apple tablet, along with Myer, but I can't see that happening as they've only got about 40 stores.

Douglas_C said,
I'm betting Officeworks or JB Hifi.

I was thinging Harvey Norman TBH...

They tend to get a lot of the exclusive stock (Like the HP tablet and PS3 screens etc)

Not to mention they have the larger network for delivery etc

Once you start giving individual retail chains exclusivity you're putting a sort of cap on the number of units you can hope to sell, we've seen this with phones many times

thealexweb said,
Once you start giving individual retail chains exclusivity you're putting a sort of cap on the number of units you can hope to sell, we've seen this with phones many times

Completely different. With phones you have to sign up to the contract. Anyone can walk into the store and pick one up, the only barrier being the distance to your nearest store.

thealexweb said,
Once you start giving individual retail chains exclusivity you're putting a sort of cap on the number of units you can hope to sell, we've seen this with phones many times

Well its good for marking purposes..when retail shops get exclusivity they foot part for the marketing budget. And you cannot also offer your device to retailers who are not willing to take it under your conditions.

thealexweb said,
Once you start giving individual retail chains exclusivity you're putting a sort of cap on the number of units you can hope to sell, we've seen this with phones many times

Clearly not Australian.... This is actually real good news, originally MS was only going to offer the surface via their online website (no actual store offerings)

This is prob the best news for us depending on the retailer and stock levels we get... As I don't think/hope the price would not be too inflated by adding a retailer (looking at how little the retailer gets from Apple I don't see the price being too effected)

If its anyone like one of the major players (JBHIFI, HarveyNorman, Myer etc) we should see it hitting AUS with min to no issue, the only major catch will be stock levels etc....